As an eCommerce professional you’re always looking for ways to sell more online. With Amazon capturing roughly 49.1% of all online retail spend in the United States it is the perfect platform to boost sales and awareness of your products.
But with the number of sellers and products added to Amazon every day, how can your product rank number one in an Amazon search? Our Ultimate Guide to Amazon SEO will give you the tips and tricks you need to make the most out of your Amazon product listings and get to the top of Amazon’s search results.
- What is SEO and Why is it Important
- What’s the difference between SEO on Google Vs Amazon
- What is the Amazon Flywheel and How Does it Relate to SEO?
- How to Improve Relevancy in the Eyes of A9
- The Reputation Metrics of Your Listing
- Extra Credit – Voice Mobile and Desktop
- Practices to Avoid – Black Hat Tactics
- Can i do Amazon SEO Myself?
What is SEO and Why is it Important?
Search Engine Optimization is the lifeblood of any online business. Understanding how to best utilize it across multiple platforms can bring long term success to any business. But what is it, and why is it important for your eCommerce success? Let’s find out.
SEO consists of unpaid, or “organic,” search results that appear on any web-based search platform. SEO revolves around the concept that certain phrases or keywords, when plugged into a search engine, can produce the most relevant information, thus creating a better user experience.
The optimization, or the “O” in SEO, focuses on certain best practices that, when implemented, enables a search engine to more easily associate your brand, product, or content with relevant keywords or phrases. The more relevant you are, the higher you will rank on search results, the more exposure you and your products get, and the higher your sales will be.
We know that SEO can seem like convoluted mess of complex algorithms, but in reality, by following a few simple rules, you can have SEO success and have higher SERP, Search Engine Results Page, rankings.
Why is Organic Results are important for my business?
On average, Google processes over 40,000 searches per second, which is equal to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. That means if you’re not optimizing your content so a search engine can find you, your business will be lost in the noise of information. In fact, only six percent of people using Google search on a desktop computer will click on a link found on page two or three of the results, meaning that in order to capture 94 % of you web audience, you need to fight to be on page one.
If you’re not on page one of Google, chances are the most qualified customers, people who are searching for your brand or solution, won’t be able to find you, and if they can’t find you, you’ll never make an online sale. But why are we discussing Google statistics in an eCommerce focused ebook? Because the way Google ranks a page is different from the way Amazon ranks a product and understanding the differences can help you sell more product on Amazon.
What’s the difference between Google SEO Vs Amazon SEO ?
Many marketing professionals believe their experience and expertise around Google SEO translates directly over to Amazon. Unfortunately, this isn’t necessarily the case. While many of the core principles are similar, Google and Amazon’s ranking algorithms are vastly different.
With most site traffic being driven by organic search, it is easy to see why Google is the king of online search, but this didn’t happen overnight. Google has been refining their search algorithm for more than a decade to provide users with the most relevant search results.
Google’s goal is to help people find the information they are looking for. No one wants to spend hours digging through pages of results to find the website that best suits their needs, so Google developed the system that does the ranking for them. This drive to display consistently relevant results has allowed Google to be incredibly transparent with their algorithm updates, thus allowing businesses to maximize their ranking potential by simply following what Google tells them to do.
Google’s ranking algorithm takes into account hundreds of factors when deciding how to display the most relevant and useful content. Below are just a few of the variables that Google uses to determine your page and position rank.
While these factors will help you rank well on Google, they don’t directly translate over to Amazon. That is because Amazon’s ranking algorithm, or A9 as it is commonly referred to, has slightly different goals than Google. Let’s discuss Amazon’s A9 algorithm in more detail.
Factors To Consider in Google’s Ranking Factor
- Keywords – The words or phrases in your content that make it possible for people to find your site through search engines.
- Number of Backlinks – The number of times another website links to your website.
- Number of Internal Links – The number of links from one page to another within your own website.
- The Quality of Links – The way a search engine determines whether your site is worthy of citation based upon the relevance and content quality of your links.
- Canonical Tags – If the source is original or duplicate content.
- Metadata – What appears under the search engine results, usually a title or brief description of the page.
- Site Speed – How quickly a search engine can crawl your site. Usually the loading speed of pages on your website is a good indicator.
- Site Structure – How the page is organized. Usually pages that are indexed, well organized and have good headings for sections can be more easily crawled by a search engine.
- Time Spent on the Site – This is how long, on average, users are staying on your site.
Amazon’s A9 Algorithm
A9 is what Amazon refers to as its search engine algorithm, or its proprietary system that ranks products in a specific order when a consumer enters a word or phrase into the search bar. Amazon’s A9 algorithm is currently running 45 million visual search queries a day. With that it mind, it is imperative that an A9-specific SEO strategy is developed with a solid understanding of how Amazon’s proprietary search engine works. Unlike Google, A9 is a closely-guarded secret that very few have insider knowledge about. In fact, A9 is so exclusive, it is its own separate company from Amazon.
Due to the limited details shared about A9, it is difficult to identify what we will call “influential factors,” things similar to what we mentioned above with Google such as “Keywords” and “Backlinks.” This is what makes Amazon SEO challenging. Unlike Google, A9 doesn’t make their optimization algorithm public, so SEO usually comes down to guesswork, but based upon our tests and the Amazon flywheel, we think we have it figured out. However, it is not impossible. Let’s first discuss how Amazon ranks differently than Google.
Amazon’s Search Engine Goals
Amazon’s ranking system doesn’t follow the same rules as most other search engine platforms because it is trying to accomplish a different goal. The best way to understand this is to focus on the conversion funnel, or the path that a consumer takes when making a purchase.
When a consumer goes to Google and searches for something, they are typically at the top of the conversion funnel, “awareness” or “interest.” They are searching for more information about a topic or product.
When a consumer searches for something on Amazon, they are specifically searching for products that meet a need. This places users of Amazon lower in the funnel at “desire” or “action.”
Amazon has to account for their user’s unique needs. A9 enables Amazon to realize their user’s full shopping potential during this “desire” and “action” phase of the conversion funnel. To boil this down for simplicity; Google is primarily focused on information while Amazon is focused on conversion.
Amazon Vs Google
Hopefully it is now clear what makes Google and Amazon different and why they both demand a unique SEO strategy. As a quick recap, Google, is most widely used for gathering product and brand information, whereas Amazon is where the consumer actually makes a purchase. Although Google and Amazon share some ranking similarities, their different goals should lead you to develop unique SEO strategies. In order to create a successful Amazon SEO strategy, you must understand Amazon’s fundamental goal, “to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.”
What is the Amazon Flywheel and How Does it Relate to SEO?
Amazon’s operating strategy is straightforward…to focus relentlessly on their customers. The infamous “Amazon Flywheel,” an economic engine that uses growth and massive scale to improve the customer experience through greater selection and lower cost, provides a graphical explanation of how this strategy delivers timeless growth.
How SEO fits into the flywheel?
As Amazon’s product selection continues to grow, the need for site visitors to easily locate the product(s) they’re searching for becomes more profound. Without this ability, the customer experience suffers. Over 75% of users report using the search bar as their primary method for navigating Amazon, making SEO crucial in maintaining momentum.
By diving into one component of the flywheel, Customer Experience, we can begin understanding the logic Amazon must go through when evaluating which products are the best match for any given search term. As data gets more robust and technology advances, so too does the logic used to rank products.
The ever-advancing algorithms
There was a time when SEO was as simple as stuffing keywords, search terms, misspellings, and word variations into your listing. Your product would be indexed for all of these terms, look extremely relevant from behind the lens of a computer algorithm, and your organic ranking would improve.
While partially effective, this failed to provide customers the best product possible. Amazon now must evaluate all data sources to deliver an exceptional experience.Not only must they analyze the relevancy strength of the listing, but also how well each product has performed for any given keyword.
This means sellers must not only focusing on the machine-appeal of their listings with the integration of keywords and search phrases, but also the human appeal of their listings with a focus on click-thru and conversion rate.
- Improved organic rankings lead to more search engine result page (SERP) impressions.
- Increased SERP impressions paired with the improved click-thru rate leads to more listing sessions.
- Increased listing sessions with the improved conversion rate leads to more sales.
- More sales leads to a more reputable and trustworthy listing in the eyes of A9, resulting in even better organic rankings.
- …the cycle continues.
A modern approach to SEO
Listing optimization today is not only about integrating the correct keywords and search terms into your content, but doing so in a way that actually improves the user experience. When done effectively, each aspect of SEO fuels the next as demonstrated by our “SEO flywheel.” Now that you understand how SEO fits into Amazon’s operating strategy, it is important to note that there are hundreds, if not thousands, of attributes that can affect your Amazon SEO strategy. We’ve broken down what we believe are the most important factors to a successful SEO strategy into two areas: Relevancy and Reputation.
Relevancy and Reputation
Relevancy is the collection of attributes Amazon evaluates to determine how strongly correlated your product listing is to any given search term. Reputation is the collection of attributes Amazon evaluates to determine how well your product sells and meets customer expectations for any given search term.
By focusing on both relevancy and reputation in your SEO strategy, you can optimize your listing on all fronts and further increase your chance of success. Let’s take a closer look at each of these pillars and the attributes within them.
How to Improve Relevancy in the Eyes of A9?
Relevancy is the collection of product attributes that tells A9 what exactly your product is they are also the attributes that you have direct control over. By optimizing these components, you are able to improve A9’s perceived relationship strength between your product listing and the user’s search term.
There are some sellers who are of the opinion that the category, or browse node, isn’t important when optimizing a listing. This simply is not true. By evaluating A9’s patent filings, sellers can get an insider’s look at some of the processes the algorithm follows to generate the final search results. There are many filings that give insight into their broad use of categories for organizing data and reducing the size of the query-specific data set.
In addition to reading patent filings, diligent shoppers will notice some searches are publicly filtered by Amazon. See the sunscreen example above. Rather than showing all 20k+ products Amazon identifies as being relevant to “sunscreen,” they filter the results down to only show the products categorized in the “Beauty & Personal Care: Skin Care” category.
This means if you’re selling a sunscreen that is not categorized under Beauty & Personal Care, it will not be displayed in this result set…regardless of how well it’s optimized.
In addition to the auxiliary benefits provided through correct brand setup on Amazon, branded search terms are the lowest-hanging fruit when it comes to generating sales. These are customers specifically looking for your products with high purchase intent. You don’t want to miss out on these sales opportunities, or the unique merchandising features like Enhanced Brand Content, by failing to correctly set up your brand on the platform.
The copy on a listing is one of the largest, if not the largest, levers you can pull when influencing a listing’s relevancy strength for higher page ranks. There are several components of listing copy. All components are assumed to have an influence on the listing’s perceived relevance strength, however, not all components necessarily have the same level of influence:
Bad Example :
Good Example :
- TITLE – This is the first thing that Amazon customers see on the SERP along with your main image. In addition to having a strong influence on relevancy, the title has the largest influence on your click-thru rate. When writing titles, keep in mind they may look different across devices. Being aware of character and truncation limits for desktop, mobile, and app interfaces can help you decide how long your title should be.
- BULLET POINTS – On desktop, this is the only indexed text area you have above the fold (beside the title) to convince A9 and potential customers your product is the best for meeting their specific need(s). This area should be used to strengthen A9’s perceived relevance strength by incorporating keywords and search terms into the content, but being careful not to do so in a way that negatively impacts the user experience, lowering your conversion rate.
- DESCRIPTION – The text description is located toward the middle of the page, regardless of device. Amazon allows for very little formatting of the description field, which makes it difficult to create user-friendly content without Enhanced Brand Content (more on that later). The description is indexed by A9, so be sure to incorporate keywords and search terms into your descriptions to positively influence organic ranking.
A+/EBC (Enhanced Brand Content)
The difference between A+ and EBC is where the content is submitted/managed with a very slight difference on the product page. A+ is submitted/ managed through Vendor Central and EBC is submitted/managed through Seller Central. You can identify A+ content on the product page by the “From the Manufacturer” heading in the description section.
Both options allow you to build out the description area of your product listing with a variety of pre-mad modules. Although A+ or EBC content is not currently indexed by A9, it is indexed by Google and other search engines. This will have a positive impact on your organic ranking for users entering product searches into Google. In addition to the benefits on Google, enhanced content positively affects your listing’s conversion rate, which will benefit your listing’s reputation strength.
These areas of the listings are not indexed by the A9 algorithm so they won’t directly impact your listing’s perceived relevance strength, but they can influence the conversion rate of the listing. In addition, they offer a nice area to include important disclaimers, conditions, requirements, etc. your product may require without taking the more valuable content areas.
Such attributes vary widely across categories such as size and width in shoes to skin type for some beauty products. It’s important to know the attributes that are available for the categories you sell in, and how to set them up correctly. The most profound value of including such attributes is they’ll ensure your products are included when users filter the search results. For instance, if you have a hiking shoe that is sold in extra wide widths, a user may search “hiking shoes” then use the width filter to only show results with extra-wide sizing. If your attributes are not setup correctly, when the user filters the results, your extra-wide shoe’s listing will be removed even if it’s the top-ranked product for “hiking shoes.”
Amazon recently reduced the allowable characters from 1000 down to 250 on the back-end search terms for listings. This forces sellers to be very judicious about the keywords they include. According to Amazon, there is no benefit for duplicating words already included in your title, bullet points, or descriptions. It is also important to avoid using brand names in the keyword field as this is against Amazon’s style guidelines and will keep your listing out of trouble in the future.
There are many sellers who believe the number of images has a direct influence on the A9 algorithm, this may be true, but it lacks substantiation. This does not mean images and videos don’t impact your listings performance, in fact, quite the contrary. Your product’s main image may very well have the largest influence of any listing attribute on your listing’s click thru from the SERP. In addition, when done correctly, your product images and videos are one of the largest contributors to your listing’s conversion rate. This is especially the case on mobile, where they’re the only content above the fold.
Similar to images and videos, your listing’s price may or may not have a direct influence on A9’s page rank. Regardless, it is an important point of consideration in virtually all consumers’ purchase paths. Having a viable pricing strategy will will positively influence your listing’s click-thru and conversion rate.
The Reputation Metrics of Your Listing
Reputation is the collection of performance metrics that Amazon evaluates when determining how likely each product is to be purchased and deliver a positive experience to the user.
Google, Amazon uses a few different “ranks.” The two primary scales are page rank and sales rank (also known as best seller rank or BSR). Page rank is the rank of your product in comparison to others for any given search keyword or search term. If your product is the first item that appears for a search term, it has achieved the page rank of #1. The sales rank is another metric that’s correlated with the page rank, but this will be discussed later.
The sales rank, or Best Seller Rank (BSR), is an indicator of how well your product is selling overall. Amazon uses category and subcategory best seller lists to highlight an item’s rank in the categories or subcategories where it really stands out. The lower the score, the higher the product’s relative ranking. A product with a BSR of 1 is the best-selling product in its respective category. The figure is updated hourly to reflect the most recent sales data.
Reviews and Return Rate
Reviews and Return Rates offer Amazon a unique insight into the experience your product is offering its buyers and whether or not it’s meeting expectations.As a marketplace, it’s reasonable to assume Amazon will use all the data at its disposal to evaluate the quality of products and consumer feedback. This can be substantiated by examining the “Amazon Choice” criteria, which refers to “highly rated” products.
In addition to the value the Amazon Choice badge provides your listing in the form of improved click-thru and conversion rates, these are also the products recommended to users on smart speakers using voice search.
Page Performance Metrics
Page performance metrics tell Amazon how well your product matches the customer’s need for any given query or search term.
- CLICK-THRU RATE – A measurement
of how appealing your product is to users entering a specific search term, the click-thru rate is the number of users that click your product on the SERP divided by the total number of impressions. By evaluating how well users click-thru a product on the SERP in comparison to other products, Amazon can refine the organic ranks to display the products with the highest likelihood of being clicked.
- CONVERSION RATE – A measurement of how well your product sells itself, the conversion rate is the number of purchases divided by the total number of sessions. The conversion rate is the metric that illustrates how convincing your listing is for users searching a specific keyword or search phrase. By evaluating how well each listing converts for users searching a keyword or search term, Amazon can refine their organic rankings to display the products that are most likely to be purchased.
- BOUNCE RATE – A measurement of how many users leave Amazon after viewing your listing, the bounce rate is the percentage of sessions that result in the user leaving the site. As a marketplace, the worst thing that can happen to Amazon is the user leaving their website. By evaluating how many users are leaving their site from each product page after searching for a specific keyword or search term, they can improve the likelihood of shoppers staying on their site by reducing the organic rank of high-bounce-rate products for each keyword or search term.
One of the best-known features of Amazon is their Prime program, which offers 2 day shipping on millions of products for free. The popularity of this feature has arguably revolutionized eCommerce by dramatically increasing customer expectations when it comes to transit times and the associated cost. By ensuring your product has reliable inventory, and fulfillment by Amazon (FBA) when it’s an option, you can provide Amazon and their customers comfort that your listing will be available and ready to ship quickly. This will result in higher organic rankings and improved click thru and conversion rates.
Extra Credit – Voice, Mobile, and Desktop
Keep in mind that all of the above previously mentioned contributing factors and their specific weights in the A9 algorithm are tightly held and highly-protected trade secrets. While the nitty gritty of A9 is unknown, savvy brands can begin understanding how best to influence their product’s sales by testing and analyzing different efforts. With these findings you can then develop an effective and comprehensive strategy. Although this isn’t a comprehensive list of all contributing components of Amazon SEO, if utilized correctly, it can dramatically increase both page and sales ranks. Below are a few other areas for your consideration.
A Word About Voice Search
As you may have guessed, voice search is when customers search for a product using their voice instead of actually typing a query. With the proliferation of smart speakers, such as the Amazon Echo and Google
Home, voice search optimization will continue to grow in popularity.
The amount of research and data surrounding voice search, and how it affects human search behavior, is still limited due to the relatively new technology. This, however, is an area to keep an eye on as the technology continues improving and adoption becomes more widespread. With 85% of Amazon shoppers selecting the recommended product when voice shopping, this presents a massive opportunity for brands.
The difference between Desktop and Mobile Search
There has been much speculation as to whether or not A9 utilizes SEO differently on desktop vs mobile.
We have found that it will deliver the same result on a mobile browser, or Amazon mobile app, as a desktop search. Where the two differ is in the format of the listings and the user experience. On desktop, the bullets are positioned above-the-fold and play a larger role in converting potential customers than the description, which is placed toward the middle of the page and requires users to scroll down before seeing it. On mobile, however, these are flipped. While both the bullets and descriptions require the user to scroll down, the description is actually positioned above the bullet points. This is an important factor to consider when thinking about how effectively your product detail page can convert a customer, especially since the majority of Amazon purchases are now made on mobile devices.
As we wrap up our suggestions on how to best optimize the relevancy and reputation pillars of your Amazon listing, we also want to talk about some of the darker sides of SEO, or black hat tactics, that some sellers use
to try and game A9.
Practices to Avoid— Black Hat Tactics
A black hat tactic is any kind of action that goes against Amazon Seller’s terms and conditions. We want to be clear that we do not support, use, or affiliate with any of these tactics. In fact, quite the contrary, we frown upon sellers who use these tactics to try and artificially increase their page rank. Amazon has made it very clear that sellers who use these tactics will not benefit from them as they have complex methods of tracking these artificial rank boosters. Below are a few of the most common black hat tactics.
Super URLs are generated links that can be used on external websites to drive traffic to a specific Amazon product based on a keyword. Sounds like a pretty good gig, doesn’t it? Not exactly. Amazon has complex systems that allow them to track how and where individuals (or bots) arrive on their website.
Looking at this URL for the Coleman Sundome 4-Person Tent that we found by typing in “tent,” you will notice two very unique identifiers, an “sr” code and “qid” number as shown above.
These two unique identifiers within the URL allow Amazon to track external traffic arriving at any given listing. The “qid” represents the number of seconds since January 1, 1970 and the “sr=” shows the page number and page position number at the time of the search. This means that Amazon is tracking page position and time for every super URL created and it is rumored that product purchases and reviews left from consumers using these Super URLs are being removed as legitimate conversions in Amazon’s conversion statistics. Gaming the system by driving unnatural traffic to a product detail page through these Super URLs will likely not help your product or page rank, not to mention that you could get on Amazon’s radar. As such we don’t recommend using Super URLs as a part of your SEO strategy.
You’ve probably heard of click farms. If so, you’re not the only one. Major websites are also aware of their existence and work diligently to reduce their influence. If you’re unfamiliar with the term, click farming is the practice of artificially inflating the number of clicks a link receives. On Amazon, this can be applied in a few different scenarios such as wasting competitor’s advertising spend or driving artificial traffic to a listing.
When artificial traffic is associated with a specific keyword or search term using a Super URL, it can drastically improve the listing’s click-thru rate. Why does this work? As previously mentioned, the click-thru rate is likely a factor that Amazon analyzes when determining how related each product is to the user’s search term.
By artificially increasing the number of clicks your product receives, you can potentially trick A9 into thinking your product is more related to the specified keyword or search term than it actually is. Here’s where it gets interesting. When this practice was first exposed by David Gaughran, it received a lot of attention. As such, Amazon developed systems for evaluating the quality of traffic to each listing, the conversion rate being
one of the more profound.
This is why click farms simply aren’t worth the risk. While they may artificially improve your listing’s page rank in the short-term, the increased traffic without corresponding purchases will ultimately damage your listing’s conversion rate. The net result is simply not worth the risk of falling into the cross hairs of Amazon’s Seller Performance Team.
Customers rely heavily on product reviews when they make online purchases. In fact, roughly 84 percent of people trust reviews like they trust their friends’ opinions. That being said, manipulating reviews can be very misleading for customers during the purchasing process. Amazon is aware of this issue and has been the target of intense criticism for the validity of reviews on its website.
Prior to all the publicity around review authenticity, sellers could easily inflate their product reviews by providing product for free, or at a steep discount, in exchange for a review. Amazon is now aggressively cracking down on sellers who attempt to manipulate product reviews in any way.
Recently, there have been reports of hundreds of thousands of product reviews being removed from Amazon after being identified as inauthentic or influenced. You will also notice a “Verified Purchase”
tag on most reviews. This is another form of letting customers know the review is authentic. There are also a host of websites that can be used to detect fake reviews— our personal favorites are fakespot.com/ and
These sites provide users with an estimate of how authentic a product’s reviews are. While they are only estimates based on data that’s publicly available, they provide a great reference for sellers and consumers alike.
As previously mentioned, there was a time when you could positively influence your page rank by increasing the saturation of keywords in your content. This is no longer the case. Amazon advises sellers to avoid
entering redundant information in the keywords fields, suggesting this won’t impact your placement in search results. You can, however, include words in your product description that are included the product title, as this can still benefit customers when making a
Putting Amazon’s style guidelines aside, let’s think about the consumer experience when a product detail page is stuffed with keywords. Looking at an example of a generic phone charger (below).
Would you purchase this product? While it may improve the relationship strength for a variety of search terms in the eyes of A9, the title looks messy and is very difficult for consumers to read. Content that is difficult for consumers to read will negatively impact your listing’s performance. In fact, 98 percent of shoppers are dissuaded from completing a purchase because of incomplete or incorrect content.
This proves how important it is to consider the consumer experience when optimizing your product detail pages. As such, we highly recommend the human appeal of your listings be carefully considered.
Can I do Amazon SEO myself?
Hopefully by reading this eBook, you have realized a good SEO strategy can be achieved by following a few simple best practices. Successful Amazon SEO is possible for anyone committed to their products, the customer experience, and capable of composing a comprehensive strategy centered around research and data.
Always start with a plan for implementation as well as tracking and measurement. Utilizing the suggestions found in this eBook, we recommend that you identify gaps in your product detail page. We don’t recommend changing too many parts at once, as this can make it
difficult to track changes over time.
Once you have a identified all the current gaps, do the research and identify the keywords and phrases that will deliver the most value on a product-by-product basis. Implement your findings into your listings and track the results. SEO should be viewed as an ever-evolving
optimization model. Based on your findings, continue refining your listings to replicate the wins.
There are a number of resources available to assist in any component of Amazon optimization. Below are a few free and paid tools that can be used when building and executing your Amazon SEO strategy.
Google Keyword Planner: Probably the most reliable keyword tool currently available to business owners. This Google Ads tool enables you to identify keywords relevant to your products and create online ads. While there are some differences in search behavior between Google and Amazon that need to be considered, Google Keyword Planner provides a starting point.
Amazon Keyword Tool Extension : SellerApp’s keyword tool helps you understand what are the best keywords to use in your listing by giving adequate data for making this decision. Uncover the most profitable and highly specific keywords that help buyers find what you are selling. Find your best and the most relevant keywords that will help you rank better in searches and also make conversions.
Amazon Product Description Editor : Effortlessly create an attractive HTML product description for your Amazon product for FREE with Amazon Product description editor. No HTML knowledge needed!
The ever-increasing competition on Amazon demands a well-planned and comprehensive strategy. A strategy that ensures your product is visible to as many interested consumers as possible. A strategy that, when properly executed, delivers sustainable sales growth. Hopefully after reading this eBook you now have the knowledge to build such a plan. You should now feel comfortable with what SEO is, how Amazon differs from Google, the components that comprise a successful SEO strategy, as well as a few practices to avoid
If you decide to go it alone, we recommend you establish a plan, execute, measure, and repeat. The art of SEO comes in the ongoing optimization of your listing and should not be thought of as a one and- done initiative.