Amazon’s reach and convenience are unrivaled in eCommerce marketplaces. Amazon’s catalog contains more than 350 million products, surpassing Google as the best place to search for product information. Amazon has been a key sales channel for many online retailers.

What is Amazon ASIN Number?

The ASIN number is a 10-digit alphanumeric number that uniquely identifies products on Amazon. This unique number is assigned to each product when you create a new Amazon product. With the exception of books, almost every Amazon product has an ASIN. They use the ISBN (International Standard Book Number) instead of the ASIN. This Amazon identifier is required before you can sell your products on Amazon.

The main purpose of this code was to make it easier to track and handle all products in warehouses. It also aims to improve user experience by giving them a unique search term.

Importance of ASIN Number

Why is ASIN so essential? It is used to track product inventory, reference catalog data, and index pages of catalog pages for searching and browsing Amazon.com.

The ASIN number is the foundation of Amazon’s product catalog structure, which allows for:

• Amazon’s product catalogue structure is built on the ASIN number.
• Amazon offers more efficient item management
• Exact and straightforward product search for customers and sellers (Required for nearly every listing/product on Amazon
• Track products via its catalogue
• Locate products in our warehouses
• Track picking and shipping of your products
• Customers can search for the product that they are looking for

How do I get an ASIN number on Amazon?

Before you list your products on Amazon, you will need to learn how to obtain an ASIN number. Take the time to research and follow these steps to avoid seller suspension.

There are basically two types of products that must be distinguished.

1. Creating a Completely New ASIN

You will need an ASIN number to list a new product on Amazon.

This is usually a job for manufacturers and brands. If you are able to source a product that isn’t yet available on Amazon, you will have little competition. This increases your chances of winning Amazon Buybox and increasing your sales.

It is important to note that new sellers cannot create more listings than they have sold before they are proven successful on Amazon. You’ll have more ASINs if you have more sales.

Click ‘Create new product‘ in Amazon’s “Add a Product” tool. The form will ask you to enter your product details, including its name, brand and color, and the size, material, and make-up. You will also need to provide a unique EAN/UPC number. This information should be easy to locate on the barcode, label, or manufacturer’s website.

Amazon will assign your product an ASIN number and publish a product detail page once it is submitted. This code will allow you to list your products – as well as other sellers.

2. Use an existing ASIN

Resellers and retailers will be able to include existing ASIN numbers into their listings.

You can search for ASINs in Amazon’s Add a Product’ tool within your Seller Central account by entering the product name, model number, and UPC or EAN.

After you have selected the listing that you wish to sell your products, click “Sell yours”. You can then add your price, quantity, and condition. To improve the quality of your listing, you can also add keywords and additional content.

Product Identifiers like UPC and ASIN are essential to selling on Amazon. In this article, you will learn everything about Amazon ASIN to UPC converters.

How do I find ASIN on Amazon

An Amazon ASIN can be found for your product at various places, including product details and product web addresses. You also have the option to use specific tools to look up ASINs.

1. Using Product URL

You can find the fastest way to locate the ASIN for the product you are trying to sell by looking in your browser’s URL bar. Search the box to find the ASIN or go to your Amazon Seller Central account’s ‘Add product’ page. You can search by model, UPC, EAN, and product name. Amazon ASIN will appear after the product name and “dp“.

This structure is the same every time, and it is the best—the fastest way to locate the Amazon Standard Identification Number.

Here’s an example of locating the identification number on the web address of product listing:

2. Product Detail Section

The ASIN can be found in product details on Amazon.com under the “Additional Information” section.

If you have many products, a manual ASIN search is not very useful. Here’s what you can do: Use tools.

3. Amazon ASIN Lookup Tools

There are many different tools for checking the ASIN of a product. Our Amazon ASIN Lookup Tool can help you with that. Some devices are free, and others have to be purchased but provide an excellent overview and additional features. In the end, it depends on the number of products you want to sell.

The post What is Amazon ASIN Number & How to Find it? appeared first on Amazon-ASIN Blogs - Latest from Amazon Sellers: News, Advice, and Effective Strategies.

Let’s take a look at how your brand can protect itself from counterfeits with the Amazon brand gating program.  

What is Amazon brand gating?  

Counterfeit items are one of the biggest challenges faced by online retailers and brands. One counterfeit seller is all it takes to tarnish a brand’s reputation. Considering the lack of oversight over counterfeiters, the products may even end up being dangerous to the customer! The Amazon brand gating program is designed to prevent this from happening.

Brand gating on Amazon allows both brand manufacturers and private label sellers to restrict the number of sellers for their products. This prevents unauthorized people from selling fake or counterfeit products.  

Once you ‘gate’ your brand on Amazon, third-party sellers will need to get approval from the brand and Amazon before they can sell the gated products. Here’s what sellers need to do before they can sell a brand gated product on Amazon: 

• Pay a fee of up to $1,500 per brand. This fee is non-refundable. 
• Get written approval from the manufacturer to sell Amazon brand gated products. 
• Send three purchase invoices for products from the manufacturer or distributor. The invoices must be from within the last 90 days.

The steep non-refundable fee itself prevents counterfeiters from trying to hijack your product listings. It is also a great way for brands to make some extra money from resellers.

How to get your brand gated on Amazon in 2020

Amazon brand gating protects manufacturers and private label sellers from having their listings hijacked by counterfeiters. Here’s what you need to do to ensure your brand is also protected.  

Get your brand registered on Amazon

This is the first step towards gating your products on Amazon. Your brand needs to be registered with the Amazon brand registry. Your brand needs to be registered in each marketplace separately. 

To do this, you need an active registered trademark in each marketplace you wish to enroll. The trademark must be in the form of a text-based mark or an image-based mark with words, letters, or numbers. You can learn more about the eligibility requirements by visiting the Amazon brand services website. 

In the United States, you can check if your brand has a registered trademark through the US Patent and Trademark Office website. 

Compile and send a list of ASINs to be gated

Once you have a registered brand on Amazon, you need to create a list of ASINs that you want gated. Contact Amazon support/representatives with this list to start the process. The Amazon brand gating request may take anywhere between 3 to 5 weeks. 

To speed up the process and minimize delay, make sure you add all relevant information such as seller ID, list of authorized resellers, and other key brand information. You can also provide a priority list of ASINs that are more vulnerable to counterfeit so that Amazon will take action quicker. 

If you’ve already taken measures to stop counterfeiting, document, and share the relevant details with Amazon as well. The retail giant usually takes action quickly if you are actively dealing with counterfeiters. 

How to request approval to sell gated products in Amazon

There’s no doubt the Amazon brand gating is great for larger brands and their bottom line. However, brand gating does negatively impact some sellers on Amazon, especially small and medium-sized sellers. 

Many sellers who may have been selling original branded products earlier, might suddenly find their business come to a halt. So, what can sellers do if the product they’ve been selling suddenly becomes brand gated? The process is simple, but it’s not cheap. 

To request approval to sell a brand-gated product on Amazon, the first thing you need to do is open the corresponding product listing. At the bottom of the Buy Box, you’ll notice a button ‘Sell on Amazon.’ If the product is brand gated, you will get a warning message that reads “You need the approval to list in this brand.” There will also be a button that will allow you to request approval. 

Once you click that button, all you need to do is provide the relevant information and documents (purchase invoice and approval from manufacturer/distributor) as well as the non-refundable fee of up to $1,500. 

Note: Approval to sell Amazon brand gated products also depends on the seller’s performance on the online retail platform. 

How to confirm if your product is brand gated on Amazon

The same process used to request approval to sell an Amazon brand gated product can be used to check whether your ASINs have been brand gated. This is all you need to do: 

• Log in to seller central using an alternate account (not the one used by your brand) 
• Navigate to the relevant ASINs
• Click the ‘Sell on Amazon’ button below the Buy Box

If you get the message “You need the approval to list in this brand,” it means that the product has been brand gated by Amazon. 

Final thoughts

Amazon is actively tackling the counterfeit menace on its platform. The Amazon brand gating program is a decisive step to put an end to counterfeits on the platform. While the measures are bound to instill customer confidence and protect brands, small and medium-sized sellers may have been priced out of selling brand gated products on Amazon. 

Other than brand gating products, Amazon also restricts sellers from selling in specific categories and sub-categories to protect consumers. You can read more about these restricted categories and products here.  

Just ungating restricted categories do not guarantee profitability. Want to skyrocket your sales on Amazon? Try SellerApp and get your hands on actionable data to optimize every part of your Amazon journey. From product and keyword research to PPC management, SellerApp is guaranteed to make a difference. Start your 7-day free trial now! 

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