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Amazon selling journey begins with knowledge and strategy. Our comprehensive beginner’s guide offers you a roadmap to navigate the complexities of this thriving e-commerce platform. Within its pages, you will find the essential steps, insider tips, and proven techniques to kickstart your venture on Amazon. From setting up your seller account to optimizing product listings<\/a>, managing inventory, and mastering advertising, this guide is your trusted companion. Whether you’re a newcomer or seeking to refine your approach, dive into the world of Amazon selling with confidence. Start your journey today and unlock the doors to e-commerce success.<\/p>\n\n\n\n Let\u2019s begin:<\/strong><\/p>\n\n\n\n The amount of money you need to start an Amazon business depends on where you\u2019re sourcing your products from<\/em>. You can purchase inventory to sell on Amazon from a few different sources:<\/p>\n\n\n\n If you\u2019re extremely tight on cash (less than $250), I would recommend checking out Amazon retail arbitrage<\/a> first\u2026<\/p>\n\n\n\n There are currently 5 costs directly associated with starting an Amazon business. These figures can range depending on how much you\u2019re willing to invest and how much you\u2019re willing to bootstrap some costs, in the beginning, to keep startup costs low:<\/p>\n\n\n\n Total Amazon Business Lean Startup Cost: $224 \u2013 $518<\/strong><\/p>\n\n\n\n To sell on Amazon, you can go through the following steps:<\/p>\n\n\n\n Step 1:<\/strong> Go to Services.amazon.com<\/a><\/p>\n\n\n\n Step 2:<\/strong> Scroll down and click the \u201cSelling on Amazon\u201d link.<\/p>\n\n\n\n Step 3:<\/strong> Select between \u201cSell as a Professional\u201d or \u201cSell as an Individual\u201d. As a beginner, we recommend selling as an individual<\/strong>. Amazon charges $0.99 per sale. For a professional seller account, Amazon charges $39.99 per month.<\/p>\n\n\n\n Step 4:<\/strong> Fill out the required information and once you\u2019re done then you\u2019ve officially become an Amazon seller.<\/p>\n\n\n\n Use your personal information<\/strong>, you don\u2019t need a \u201clegal\u201d business right away to start an Amazon business.<\/p>\n\n\n\n Your personal tax information (social security number) is perfectly fine because you can claim any earnings as personal income to start. If you\u2019re selling on Amazon from outside the US it\u2019s covered that in this article.<\/p>\n\n\n\n If you want to sell on Amazon from outside the US this is what you currently need:<\/p>\n\n\n\n We\u2019ve covered finding profitable products to sell in the past but we have never put it together in a comprehensive post like this.<\/p>\n\n\n\n Here\u2019s the deal:<\/strong><\/p>\n\n\n\n Without a profitable product to sell, you have no Amazon business.<\/strong><\/p>\n\n\n\n When starting to sell on Amazon this is the part most people tend to overlook and rush. One of the biggest questions that we get over email is \u201cHow do you find a profitable product to sell\u201d<\/strong><\/p>\n\n\n\n What people actually mean is \u201cCan you tell me which product to sell\u201d and it\u2019s not that simple. A profitable product falls at the intersection of your interests and profit margin.<\/p>\n\n\n\n You want your first product to be what\u2019s called your \u201cbeachhead\u201d product. It\u2019s one that generates sales for you right away and then you can branch out from. Trying to pick a niche when first starting out can become difficult and overwhelm you.<\/p>\n\n\n\n Our goal is to make this process as roadblock free as possible. That way you can get motivated and continue to make progress.<\/p>\n\n\n\n So, we need to establish the bare minimum requirements that determine a good product to sell.<\/p>\n\n\n\n Also, look at products under sponsored ads<\/a><\/strong> selling on Amazon. If someone is spending money advertising them then there\u2019s a good chance the product is selling well.<\/p>\n\n\n\n Now: <\/strong><\/p>\n\n\n\n Take these tips with you and start thinking about what items you want to start researching.<\/p>\n\n\n\n Amazon requires that you apply and gain approval to sell in certain categories. Check out the restricted categories here: Amazon restricted categories<\/a><\/p>\n\n\n\n I would recommend that the name of the game is to start making sales quickly.<\/p>\n\n\n\n The more time you spend trying to get yourself ungated the less time you have to test products. Save selling in restricted categories for when you have more time and money to spend on updating services.<\/p>\n\n\n\n Just like there is a good criteria for product selection, there are characteristics we need to avoid.<\/p>\n\n\n\n These tools don\u2019t select products to sell on Amazon for you. And There is no tool out there that can select the best product for you to sell. So, you need to learn how to make the best decision with the best data available to you.<\/p>\n\n\n\n These tools allow you to sort your ideas and filter out bad ones from good ones based on the criteria we mentioned above.<\/p>\n\n\n\n Here are few recomendations for doing amazon product research<\/p>\n\n\n\n Follow these steps:<\/strong><\/p>\n\n\n\n First:<\/strong> Go to Alibaba and click on \u201cJoin Free\u201d<\/p>\n\n\n\n Second:<\/strong> Enter your Email address and verify that you own it. Try to not use your main\/personal email if you don\u2019t want your inbox clogged up with supplier emails.<\/p>\n\n\n\n Third:<\/strong> Fill out your basic information. Password, location, first name, last name, and telephone number. Alibaba asks you for \u201cCompany name\u201d. <\/p>\n\n\n\n Fourth:<\/strong> Confirm your personal information and complete the opening of your new Alibaba account. Now you can start buying products on Alibaba.<\/p>\n\n\n\n At a minimum you want to make sure that your private label supplier meets the following requirements:<\/p>\n\n\n\n You want to keep your money as secure as possible. So checking all these boxes is a way to make sure you protect yourself when looking for a good supplier.<\/p>\n\n\n\n Next, let\u2019s negotiate with our suppliers and see if we can get a lower cost for our small orders. You can\u2019t start an Amazon business with good negotiations!<\/p>\n\n\n\n Best case scenario we can even get a credit back on the sample products.<\/p>\n\n\n\n If you see on the bottom right-hand side of the photo you can click on \u201ccontact supplier\u201d.<\/p>\n\n\n\n You don\u2019t order right away on Alibaba. You need to contact the supplier and explain to them what you want and to give you an estimate.<\/p>\n\n\n\n We\u2019re not going to leave this to chance. We\u2019ve tested so many emails to suppliers and we\u2019re going to share one of the best emails you can send.<\/p>\n\n\n\n The idea is to create an open line of communication between you and your supplier.<\/p>\n\n\n\n People become very nervous at this step but suppliers are people too and just need to know how they can help you.<\/p>\n\n\n\n Introduce yourself first and then you can let them know that \u201cyour boss\u201d is unhappy with your current supplier and would like to move to another supplier.<\/p>\n\n\n\n Copy and Personalize This:<\/p>\n\n\n\n Dear NAME,<\/p>\n\n\n\n We cannot divulge secretive information like monthly sales volume. Based on what you have told me \/ what I have seen , your volume is enough for us to be interested in your factory, especially given your broad range of products and your focus on quality control.<\/p>\n\n\n\n However, my boss is not willing to switch accounts \/ my boss is not willing pay for samples to any new supplier until we prove things out by moving slowly. The steps he would like to follow are:<\/p>\n\n\n\n We test a normal and high capacity cartridge internally in the field with our 20 sales reps = 40<\/p>\n\n\n\n Then we test on a broader scale with 100 units, preferably with a different printer line =100<\/p>\n\n\n\n After, we move to 1,000 units to test happiness with customers in our many channels of distribution =1,000<\/p>\n\n\n\n Assuming all goes well, we go to 5,000-10,000 units and really begin to migrate to your factory fully for that line = $<\/p>\n\n\n\n Your factory seems like a great potential partner for our company, and we\u2019re excited to do business with you. But this is our company\u2019s standard procedure for new products and suppliers.<\/p>\n\n\n\n Please let me know if you\u2019d like to do business together, and I\u2019ll let my boss know immediately.<\/p>\n\n\n\n Look forward to working together,<\/p>\n\n\n\n YOUR NAME<\/p>\n\n\n\n If you do this and maintain your position as an assistant or purchasing manager, it will give you the necessary negotiating strength to get started.<\/p>\n\n\n\n Just be sure to set reasonable expectations<\/strong> of growth and have them understand that there are validation and inspection processes to go through in order for them to earn your company\u2019s business.<\/p>\n\n\n\n Once you send the initial inquiry you\u2019ll come to this screen and you\u2019ve made contact with your first supplier! They will email you back and ask for specifics. It becomes a conversation at this point and you tell them what you want.<\/p>\n\n\n\n Remember a small order can be anywhere from 5 to 20 units<\/strong>. It depends on your level of risk tolerance. Expect to pay around $150 to the supplier for door to door small test orders<\/strong>. And remember that the de minimis value for e-commerce parcles to the USA was raised to $800 USD<\/strong> in March 2016.<\/p>\n\n\n\n Therefore international courier shipments and\/or international parcel deliveries can be cleared without duty and taxes<\/strong>!<\/p>\n\n\n\n It\u2019s your responsibility to make sure that when the products arrive at your house that you inspect them and prep them for FBA.<\/p>\n\n\n\n Startupbros rules to live by:<\/p>\n\n\n\n Keep this in mind when receiving a quote from a supplier and consider a new product before thinking $50 to $150 in shipping costs is unreasonable.<\/p>\n\n\n\n Follow these steps when you want to create an Amazon listing:<\/p>\n\n\n\n Step 1:<\/strong> Go to seller central<\/a> on Amazon and select the inventory drop down and select \u2018Add a Product\u2019.<\/p>\n\n\n\n Step 2:<\/strong> Next you want to select \u2018create a new product listing<\/a>\u2019 and start from scratch.<\/p>\n\n\n\n Step 3:<\/strong> Choose the category of the products you\u2019re going to be selling. Make sure that your product category is not restricted. If you sell in a restricted category you won\u2019t be able to create your product listing until you\u2019re approved.<\/p>\n\n\n\n There are plenty of categories that don\u2019t require approval so keep it simple and keep moving forward! Find the closest thing that relates to your product.<\/p>\n\n\n\n Step 4:<\/strong> Fill in the required info. You just want to get the product listing up (but not live) so that you can send your products into Amazon FBA<\/a>.<\/p>\n\n\n\n You can focus on optimizing Amazon keywords after the inventory arrives in Amazon.<\/p>\n\n\n\n Next you want to fill out these spaces to complete your product listing and get your Amazon FBA listing completed.<\/p>\n\n\n\n Title:<\/strong><\/p>\n\n\n\n You want your product name here, you can change it later.<\/p>\n\n\n\n Manufacturer:<\/strong><\/p>\n\n\n\n Since you\u2019re a private label seller you can list your company name as the manufacturer. If you don\u2019t have a company name just make it the company name you will have in the future. Again don\u2019t let this stop you.<\/p>\n\n\n\n Brand:<\/strong><\/p>\n\n\n\n Your brand can also be your company name.<\/p>\n\n\n\n Your Price:<\/strong><\/p>\n\n\n\n You can change this later so put any price for now. This is so the listing can get published but you can\u2019t sell anything until Amazon receives your inventory. Select a price that\u2019s comparable to the lowest Prime price to a similar product.<\/p>\n\n\n\n If you saw our last post about Amazon UPC codes you know that you need them to list your products on Amazon.<\/p>\n\n\n\n Step 5:<\/strong> Buy a UPC Code if you don\u2019t have a UPC code yet. Go to BarcodesTalk<\/a><\/p>\n\n\n\n Step 6:<\/strong> Open the folder with the UPC JPEG in it and write down the number so you can enter it in the \u2018Product ID\u201d area of your product listing.<\/p>\n\n\n\n Step 7:<\/strong> Click on \u201cSave and Finish\u201d and you\u2019ve created your very first Amazon listing.<\/p>\n\n\n\n Now we need to create what\u2019s called a shipping plan. However, you can start selling on Amazon right away with the listing we created.<\/p>\n\n\n\n But if you want to offer 2 day free shipping, have the prime logo on your listing, and win the buy box then Amazon needs to have your inventory.<\/p>\n\n\n\n Step 1:<\/strong> In your Seller Central dashboard, click on edit inventory and click \u201cChange to Fulfilled by Amazon\u201d.<\/p>\n\n\n\n Step 2: <\/strong> Click on \u201cConvert Only\u201d wait a few minutes, refresh the page, and now that it\u2019s fulfilled by Amazon click on \u201cPrint Item Labels\u201d.<\/p>\n\n\n\n Step 3:<\/strong> Click edit and then \u201cSend\/replenish inventory\u201d<\/p>\n\n\n\n You want to select case-packed products. What this means is that you are going to send all of your products together in one big box. If you are sending multiple products in one box into Amazon FBA then you will select individual products.<\/p>\n\n\n\n Next, fill in the Ship from the field. In the beginning, it\u2019s your house but it can also be your FBA inspection service that will be prepping your products after receiving them from your Chinese supplier.<\/p>\n\n\n\n Don\u2019t Forget the Hazmat Review Form<\/strong><\/p>\n\n\n\n Step 4:<\/strong> Fill out the Hazmat Review Form<\/p>\n\n\n\n Depending on your category just to be safe Amazon will ask you to fill out a hazmat review form.<\/p>\n\n\n\n You want to tell Amazon how many units per case you\u2019re sending to their warehouse and then how many cases you\u2019re sending them.<\/p>\n\n\n\n Since your product is most likely not hazardous you want to download the exemption sheet that you need to fill out.<\/p>\n\n\n\n Click no on the entire sheet and save it on your desktop. You can then upload the document and hit continue.<\/p>\n\n\n\n Step 5:<\/strong> Fill out the dimensions of your actual individual product, and prep information. It\u2019s okay to be approximate, just don\u2019t be completely wrong. If you don\u2019t know then ask your supplier and they would be more than willing to help you!<\/p>\n\n\n\n Then fill out the units per case and the number of cases you\u2019re sending.<\/p>\n\n\n\n After you set the quantity, click on continue.<\/p>\n\n\n\n Next, it\u2019s going to ask you if prep is required. What they\u2019re asking is if there is any prep required by Amazon in their warehouses. The answer should be no. Either you are preparing your products or your prep\/inspection company would be preparing your products for you.<\/p>\n\n\n\n Hit continue. The page asks you \u201cWho Labels?\u201d you want to select a merchant. Put the label on the packaging earlier or the 3rd party company you paid to do it.<\/p>\n\n\n\n You don\u2019t need to print labels here because that would be if you wanted to create stickers for every single one of your products.<\/p>\n\n\n\n FAQ: How do you know what Amazon FBA warehouse to send your products to?<\/strong><\/p>\n\n\n\n By creating your shipping plan, Amazon automatically decides which warehouse your products are going to.<\/p>\n\n\n\n They provide you the address and you can either send it yourself or give that address to your freight forwarder so they can send it to the FBA warehouses.<\/p>\n\n\n\n Make sure that all of the information is correct.<\/p>\n\n\n\n Step 6:<\/strong> Click work on shipment to select how you\u2019re going to ship your product to Amazon.<\/p>\n\n\n\n Now you need to select how your products are going to be sent to Amazon.<\/p>\n\n\n\n Small parcel delivery and if you\u2019re sending the products from your house you would be using your own shipping services or FBA alternatives<\/a>. It can be FedEx, DHL, UPS<\/a> or even the US post office, whatever you like.<\/p>\n\n\n\n If a third party is sending your shipments to ask them who they\u2019re using to send your products in and they will give you all of that information.<\/p>\n\n\n\n Make sure all of the shipping information is correct and ask your third-party freight forwarder how much 1 box weights and what the dimensions are.<\/p>\n\n\n\n Otherwise, you can weigh the box in your house by stepping on a scale.<\/p>\n\n\n\n Print your box shipping labels.<\/p>\n\n\n\n In my example, the supplier factory address is my ship from an address which is why the return address is Chinese. If you\u2019re shipping from your house then it would be your home address.<\/p>\n\n\n\n Here are the FBA Prep Requirements to get your products accepted into FBA warehouses.<\/p>\n\n\n\n You need to send the file of these labels to whoever is going to be doing the shipping for you if it\u2019s not yourself.<\/p>\n\n\n\n Once you send your products into Amazon you will get a tracking number from your shipping company. If you sent 10 boxes then you should get 10 tracking numbers. Place the tracking numbers in your Amazon seller dashboard.<\/p>\n\n\n\n Make sure you take your product photos before sending your items in!<\/p>\n\n\n\n Product photography doesn\u2019t have to be expensive. We swear by it.<\/p>\n\n\n\n When you\u2019re selling Amazon you\u2019re competing against other sellers that are selling similar products to you and it\u2019s critical to be able to stand out.<\/p>\n\n\n\n\n
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Startup Costs to Selling on Amazon<\/h2>\n\n\n\n
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How to Open an Amazon Account<\/strong><\/h2>\n\n\n\n
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How to Find Product to Sell on Amazon<\/strong><\/h2>\n\n\n\n
Step 1: Narrow Your Product Research Criteria<\/strong><\/h4>\n\n\n\n
Avoid Restricted Amazon Categories<\/strong><\/h3>\n\n\n\n
Step 2: Select the Right Online Tools for Amazon Product Research<\/strong><\/h4>\n\n\n\n
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Open an Alibaba Account<\/h3>\n\n\n\n
Minimum Requirements to Select the Perfect Supplier<\/strong><\/h4>\n\n\n\n
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Steps to Negotiate With Alibaba Suppliers<\/strong><\/h4>\n\n\n\n
Step 1:<\/strong> Contact the supplier and start the conversation<\/strong><\/h4>\n\n\n\n
Alibaba Supplier Negotiation Template<\/strong><\/h4>\n\n\n\n
Step 2:<\/strong> Use This Alibaba Supplier Negotiation Template<\/strong><\/h4>\n\n\n\n
Step 3:<\/strong> Set the Proper Expectations<\/strong><\/h4>\n\n\n\n
Step 4:<\/strong> Agree on the price and place your first small order on Alibaba<\/strong><\/h4>\n\n\n\n
Alibaba Shipping Hack<\/strong><\/h4>\n\n\n\n
Dealing With Shipping Costs<\/strong><\/h3>\n\n\n\n
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How to Create an Amazon Listing <\/strong><\/h2>\n\n\n\n
How to Buy a UPC Code<\/strong><\/h4>\n\n\n\n
How to Create an FBA Shipping Plan<\/strong><\/h3>\n\n\n\n
Quickly Prep & Ship Products to Amazon FBA<\/strong><\/h3>\n\n\n\n
Amazon Product Photography<\/strong><\/h2>\n\n\n\n