Setup Manual Campaigns<\/strong><\/h3>\n\n\n\n

Setting up manual campaigns requires an optimal campaign structure as it helps avoid duplication, clutter and even wastage of ad budget. It sounds simple enough but often ignored, not only by sellers who are new to Amazon PPC Ads but also by Amazon PPC Agencies.<\/p>\n\n\n\n

Here are the guidelines to follow:<\/p>\n\n\n\n

\n
• Organize Campaigns with Logical Ad Groups<\/li>\n\n\n\n
• Create Ad Groups for Similar Products<\/li>\n\n\n\n
• Create Ad Groups for Different Keyword Themes<\/li>\n\n\n\n
• Create Ad Groups for Different Match Types<\/li>\n<\/ul>\n\n\n\n

  Research Your Target Keywords<\/strong><\/h4>\n\n\n\n

  Before setting up manual campaigns it\u2019s important to discover keywords around our product ASINs that you want to target to your prospective buyers. Here are some ways to discover\/research keywords:<\/p>\n\n\n\n

  \n
  • Keyword Search Terms Report Of Automatic Campaigns:<\/strong><\/li>\n<\/ul>\n\n\n\n

    Generate a search terms report on your Automatic campaigns and open in an excel file. Identify winning search terms by sorting the report by \u201chighest converting keyword terms\u201d. The ones with more than 1 conversion and ACoS below your target are the winners. Copy these over to use as keywords for the manual targeting campaigns.<\/p>\n\n\n\n

    \n
    • Come Up With Keyword Phrases Yourself:<\/strong><\/li>\n<\/ul>\n\n\n\n

      Think about what your target customers may search on Amazon to find your products. Note down these keyword phrases for each product.<\/p>\n\n\n\n

      \n
      • Use Keyword Research Tools:<\/strong><\/li>\n<\/ul>\n\n\n\n

        These are some keyword research tools that can help discover keywords people are searching for on Amazon, Google, and other search engines. Although search patterns and intents are different on Amazon, you should still be able to get a good list of keyword phrase ideas to get for your products:<\/p>\n\n\n\n

        Tools<\/strong><\/p>\n\n\n\n

        Types of Keyword Match Types<\/strong><\/h3>\n\n\n\n

        Keyword match types basically define how your keyword will be matched with search queries of your prospects to show your ads. Amazon offers the following match types to be used for targeting:<\/p>\n\n\n\n

        Broad Match:<\/strong><\/p>\n\n\n\n

        With Broad Match, your target keyword will match the prospect\u2019s search query, even if it not typed exactly but has a similar meaning. This may include synonyms of the words, misspellings, variations or words written in a different order. Use this to maximize your reach around your target keywords. For example, if your target keyword is \u2018mobile case\u2019, Amazon may show your ad on keywords search like \u2018mobile case\u2019, \u2018mobile cover\u2019, \u2018cell phone cover\u2019 or even \u2018iPhone case\u2019.<\/p>\n\n\n\n

        Phrase Match:<\/strong><\/p>\n\n\n\n

        If you want more precise targeting then use Phrase Match, as Amazon will show your ads only when your target keyword matches or its part of the prospect\u2019s search query. If you place \u201cmobile case\u201d in phrase match, Amazon will show your ad when search queries are \u201cmobile case\u201d, \u201ccheap mobile case\u201d or \u201cmobile case with new designs\u201d. Notice that in every search query your target keyword appears as it is.<\/p>\n\n\n\n

        Exact Match:<\/strong><\/p>\n\n\n\n

        With Exact Match, Amazon will show your ad when prospect\u2019s search query exactly matches your target keyword. So when a prospect searches on Amazon by typing exactly [mobile case] then your ad will show up. Your ad will not be shown for anything similar. Therefore, precision targeting but limited reach.<\/p>\n\n\n\n

        Ideally, you should start with separate ad groups for each of these keyword match types, to test which match type delivers the best results. Obviously, exact match will deliver the lowest ACoS but your reach will be limited. You might see both controlled ACoS and relatively better reach with Phrase Match keywords. The Broad Match keywords ad group is recommended for keyword discovery as it helps discover more search terms you can use as target keywords, depending upon their performance.<\/p>\n\n\n\n

        How to Optimize Amazon PPC Campaigns?<\/strong><\/h2>\n\n\n\n

        Amazon PPC campaigns need to regularly optimized for better results and lower ACoS. Here are some strategies:<\/p>\n\n\n\n

        Campaign Structure Optimization<\/strong><\/h4>\n\n\n\n

        \n
        • Select your best products for ads, ASINs rated above 3.5+<\/strong> stars convert better.<\/li>\n\n\n\n
        • ASINs with poor ratings and negative reviews should be not advertised as they will convert less as well as hurt your brand\/seller reputation<\/li>\n\n\n\n
        • Select ASINs that frequently wins Amazon Buy Box<\/li>\n<\/ul>\n\n\n\n

          Product Listing Optimization<\/strong><\/h4>\n\n\n\n

          \n
          • Research and identify a focus keyword and at least two related keywords for every ASIN.<\/li>\n\n\n\n
          • Use your focus keyword as early as possible in the ASIN title, followed by related keywords.<\/li>\n\n\n\n
          • Ensure your product title accurately defines your product and its key characteristics.<\/li>\n\n\n\n
          • Piggyback on the brand name in the product title to take advantage of search volume on brand name searches.<\/li>\n\n\n\n
          • Improve product detail pages with multiple and high-quality product images.<\/li>\n\n\n\n
          • Ensure that product description provides detailed, compelling, relevant and up-to-date information about the product.<\/li>\n\n\n\n
          • Highlight key aspects of your product with bullet points<\/li>\n\n\n\n
          • Overall the content in product description should be well structured with headings and subheadings to help users scan through it quickly.<\/li>\n<\/ul>\n\n\n\n

            Bidding And Budget Optimization<\/strong><\/p>\n\n\n\n

            \n
            • Start bidding at 50% above the category average for keywords to help ensure they\u2019re winning.<\/li>\n\n\n\n
            • Gradually reduce bids on ASINs that frequently get into the auction but return ACoS higher than the target.<\/li>\n\n\n\n
            • Increase bids on ASINs that return lower than target ACoS but not enough conversions<\/li>\n\n\n\n
            • Set daily budgets for your campaigns (instead of campaign-level budgets) for increased flexibility. Note that campaign-level budgets cannot be decreased.<\/li>\n\n\n\n
            • Set daily budgets to the maximum on campaigns that return profitable ACoS, to avoid losing out on search volume. Campaigns are automatically paused when the daily budget is exhausted<\/li>\n\n\n\n
            • Removing Negative Keywords<\/li>\n<\/ul>\n\n\n\n

              Negative keywords prevent your ads from showing up on certain words or phrases not relevant to your products. For example, if you do not sell mobile covers for Nokia phones and a prospect searched for \u201cNokia mobile covers\u201d, then you can use \u201c \u201d as your negative keyword to prevent your ads showing up for the said search term.<\/p>\n\n\n\n

              On Amazon ads, you can use negative keywords in Phrase and Exact Matches. Here is how these negative match types work:<\/p>\n\n\n\n

              Phrase Negative:<\/strong><\/p>\n\n\n\n

              Your ads will be prevented from showing up on search queries that include a certain phrase, e.g. if you added \u201cNokia 3310<\/em>\u201d as your Phrase Negative then your ads would not show up on search terms like \u201cNokia 3310 mobile covers\u201d or \u201cmobile covers for Nokia 3310<\/strong>\u201d.<\/p>\n\n\n\n

              Exact Negative:<\/strong><\/p>\n\n\n\n

              With exact negatives, your ads will not show up on certain words or phrases if typed exactly, e.g. if you added \u201ccovers mobil<\/em>e\u201d as your Exact Negative then your ads would not show up if someone searched by exactly typing \u201ccovers mobile\u201d<\/p>\n\n\n\n

              The extra level of control with negative keywords help reduce wastage of ad spend on your Amazon ads and improve your ACoS<\/strong> towards profitability.<\/p>\n\n\n\n

              Headline Search Ads, despite being keyword-targeted ads currently do not support negative keywords. The negative keywords cannot be used with product display ads as well because they are interest or product targeted ads.<\/p>\n\n\n\n

              How to Know Amazon PPC Campaigns Are Working?<\/strong><\/h2>\n\n\n\n

              Setting up and running Amazon PPC Ads is easy, most Amazon vendors can do it themselves or find an Amazon PPC Agency or consultant do it for them on a tight budget. However, it\u2019s easier to throw money down the drain on your Amazon PPC campaigns and not make enough sales or money out of it.<\/p>\n\n\n\n

              You are not going to be that Amazon Seller without vision. This guide is all about empowering you with know-how about \u201cHow to Make Money with Amazon PPC Ads\u201d and this is probably your biggest takeaway from this guide.<\/p>\n\n\n\n

              What Is ACoS?<\/strong><\/h3>\n\n\n\n

              ACoS (Advertising Cost of Sales) is the most useful metric Amazon provides for Sellers like you running PPC Ads. You can check your ACoS anytime in AMS at the account, campaign, and keyword level. The standard formula used by Amazon is:<\/p>\n\n\n\n

              ACoS = (Ad spend \/ Sales) x 100;<\/strong><\/p>\n\n\n\n

              Lower the percentage value, better it is.<\/p>\n\n\n\n

              Example:<\/strong><\/p>\n\n\n\n

              If a campaign has generated $500 in sales with an ad spend of $150 over a certain period of time, then the ACoS = (125 \/ 500) x 100 = 25%. In other words, you\u2019re spending a dollar on ads to make four dollars of sales with that ad campaign.<\/p>\n\n\n\n

              What is a Good ACoS For Amazon PPC Campaigns?<\/strong><\/h3>\n\n\n\n

              Knowing what ACoS is good for your Amazon PPC campaigns is vital as you would know whether you are making money off these ads, breaking even or simply making a loss. In the example above, a 25% ACoS may look good, but it doesn\u2019t exactly tell you if you are making a profit, breaking even or making a loss.<\/p>\n\n\n\n

              This is because whether you are making money or not depends on your profit margin. What if your profit margin is only 20%? In that case, you are making a loss of 5% if at 25% ACoS.<\/p>\n\n\n\n

              Having said that, do you know the profit margins on your products? If yes, then simply see if your ACoS is lower than your profit margin and you will be making money off these ads on Amazon. Here is how to identify your profit margin and ideal ACoS:<\/p>\n\n\n\n

              Assuming your product costs 30% of the sale price, Amazon fee is 25% and taxes are 8%, you are left with a net profit margin of 37%. Therefore, your ACoS at 37% is your break-even point, anything higher than this would be in loss and anything lower would be in profit:<\/p>\n\n\n\n

              How to Reduce Amazon ACoS?<\/strong><\/h3>\n\n\n\n

              Now that you know what is ACoS and what should be the ideal ACoS for your Amazon PPC campaigns, let\u2019s understand how it can be optimized and reduced towards profitability.<\/p>\n\n\n\n

              What can cause ACoS Go high?<\/strong><\/p>\n\n\n\n

              \n
              • Bidding high to get most clicks<\/li>\n\n\n\n
              • Targeting broad or unrelated keywords<\/li>\n\n\n\n
              • Targeting unrelated products or categories<\/li>\n\n\n\n
              • Targeting interests that do not precisely match your target audience<\/li>\n\n\n\n
              • Poorly structured campaigns<\/li>\n\n\n\n
              • Running only automatic campaigns<\/li>\n\n\n\n
              • Not optimizing your campaigns to refine targeting<\/li>\n\n\n\n
              • Not optimizing your product listings<\/li>\n\n\n\n
              • Promoting product listings with poor ratings and reviews<\/li>\n\n\n\n
              • Not using negative keywords<\/li>\n\n\n\n
              • Using only broad match keywords<\/li>\n<\/ul>\n\n\n\n

                Make sure you are not making these mistakes if you run campaigns yourself. In case you have an agency partner managing your campaigns, ask if they are paying attention to all of the above.<\/p>\n\n\n\n

                How to Optimize PPC Campaigns To Reduce ACoS<\/strong><\/h4>\n\n\n\n

                \n
                • Optimize bids<\/em> to balance clicks and conversions.<\/li>\n\n\n\n
                • Review your keyword selection<\/em>, make sure you include relevant keywords only.<\/li>\n\n\n\n
                • Target closely related products only<\/em>, preferably the same product with a competing brand or seller.<\/li>\n\n\n\n
                • Interest targeting<\/em> is broad in nature, therefore test it out with a limited budget and expand on what\u2019s working.<\/li>\n\n\n\n
                • Use a phrase or exact keyword<\/em> match types preferably as they are more specific.<\/li>\n\n\n\n
                • Use broad keywords<\/em> only when a phrase or exact keywords do not have enough volume or when the campaign objective is to generate interest in your products.<\/li>\n\n\n\n
                • Structure your campaigns<\/em> for precision targeting with an effort to control bid and targeting of every keyword, instead of just dumping several keywords together in one campaign\/ad group.<\/li>\n\n\n\n
                • Start with an automatic campaign<\/em> and optimize your way to manual campaigns instead of just running automatic campaigns.<\/li>\n\n\n\n
                • Use negative keywords<\/em> to exclude non-performing search terms, on a regular basis.<\/li>\n\n\n\n
                • Optimize your product listings<\/em> to build relevance and quality of content.<\/li>\n\n\n\n
                • Push forward your best products for advertising<\/em>, avoid advertising products with poor ratings\/reviews.<\/li>\n<\/ul>\n\n\n\n

                  Advertising Amazon Products on Facebook<\/strong><\/h2>\n\n\n\n

                  As an Amazon Seller, advertising your products on Amazon is your best way to sell more products. However, Amazon advertising is fast becoming a very competitive landscape.<\/p>\n\n\n\n

                  Competition is increasing for certain product categories which are driving the CPCs bids high. Therefore, exploring the following marketing channels can help market your products and brand more effectively.<\/p>\n\n\n\n

                  Facebook is a massive platform where you could generate brand and product awareness fast cost-effectively very. Especially, when competition on Amazon is increasing fast and CPC estimates are going high for Amazon PPC Ads, advertising your Amazon listings on Facebook could lead to more sales, higher organic rankings and even some sizable edge over your competitors.<\/p>\n\n\n\n

                  However, there are some disadvantages of advertising your Amazon as well and unless you are strategic about it, you could easily burn money on Facebook Ads without getting a positive return on your investment (ROI). More about this later, let\u2019s first look at how Facebook Ads could work well for you.<\/p>\n\n\n\n

                  Advantages of Advertising your Amazon Products on Facebook<\/strong><\/h3>\n\n\n\n

                  \n
                  • Access To A Larger Target Audience Base<\/strong><\/li>\n<\/ul>\n\n\n\n

                    Needless to say that Facebook is the largest social network today and chances are that you could find almost every prospect you wanted to target on this virtual social country. So if you go to market strategy is aggressive enough with a marketing budget to support it then advertising your Amazon products on Facebook will make great sense. Keep in mind though your target customers are on Facebook they\u2019re not looking specifically to buy your products so there is a fair bit of nurturing required to convert them into your customers.<\/p>\n\n\n\n

                    \n
                    • Advantage Over Competing Sellers On Amazon<\/strong><\/li>\n<\/ul>\n\n\n\n

                      Majority of your competing sellers are only relying on Amazon organic listings or at best, Amazon PPC Ads to sell their products. You might just be the first mover to advertise your products on Amazon and provided it works well, you could sail ahead of your competitors.<\/p>\n\n\n\n

                      \n
                      • Organic Rankings And Sales May Increase<\/strong><\/li>\n<\/ul>\n\n\n\n

                        Once you bring additional traffic to your product listings, this may result in increasing your organic rankings, more reviews as well sales.<\/p>\n\n\n\n

                        \n
                        • Product Sales Cycle May Reduce<\/strong><\/li>\n<\/ul>\n\n\n\n

                          When you start selling on Amazon, especially when you have a new brand or product range, prospects may take time before shifting away from competing brands or products. As a result, you may see lesser sales and higher ACoS on your Amazon PPC campaigns.<\/p>\n\n\n\n

                          \n
                          • Product Sales Cycle May Reduce<\/strong><\/li>\n<\/ul>\n\n\n\n

                            When you start selling on Amazon, especially when you have a new brand or product range, prospects may take time before shifting away from competing brands or products. As a result, you may see lesser sales and higher ACoS on your Amazon PPC campaigns. By Advertising on Facebook, you can fill this gap by introducing your products to the target Audience, educating them about the benefits and then moving them over to Amazon. This increased awareness may help convert more sales on your Amazon listings.<\/p>\n\n\n\n

                            \n
                            • Facebook Ads Are Cost Effective<\/strong><\/li>\n<\/ul>\n\n\n\n

                              Certain products and categories have already become highly competitive and CPC bids estimates are skyrocketing. In case your products fall into this category then in comparison Facebook Ads may turn out to be much more cost effective.<\/p>\n\n\n\n

                              Disadvantages of Advertising your Amazon Product on Facebook<\/strong><\/h3>\n\n\n\n

                              Advertising your Amazon product listings on Facebook can turn out to be disastrous unless planned and executed well. Here are some things to be careful about:<\/p>\n\n\n\n

                              \n
                              • Conversions Can\u2019t Be Tracked<\/strong><\/li>\n<\/ul>\n\n\n\n

                                Since there is no way to place conversion tracking pixels on Amazon (of course you can\u2019t on their website), the conversions can\u2019t be tracked. This may limit your ability to see how your Facebook traffic performs on Amazon listings.<\/p>\n\n\n\n

                                \n
                                • Retargeting Isn\u2019t Possible<\/strong><\/li>\n<\/ul>\n\n\n\n

                                  Likewise, the retargeting pixels can\u2019t be placed on your Amazon listing, store, add to cart or checkout pages, therefore retargeting ads can\u2019t be done on Facebook for your Amazon listings.<\/p>\n\n\n\n

                                  \n
                                  • Facebook Traffic May Not Convert Directly Into Sales<\/strong><\/li>\n<\/ul>\n\n\n\n

                                    Users on Facebook are not there to buy your product but to socialize with their friends and family. Therefore, no matter how well you run your Facebook Ads for Amazon listings, there are very little chance users will directly buy your products. Not exactly a disadvantage if you strategically plan your Facebook Ads strategy but yet good to remember to avoid disappointments.<\/p>\n\n\n\n

                                    Facebook Ads Strategy for Amazon Products<\/strong><\/h3>\n\n\n\n

                                    Advertising on Facebook needs a completely different strategy than Amazon. This is because on Amazon you have customers looking to buy products but on Facebook, your target audience isn\u2019t doing that. Instead, they are socializing, having fun conversations and connecting with their friends and family. So to get their attention, you got to be a bit disruptive with your Facebook Strategy (even before you think Facebook Ads).<\/p>\n\n\n\n

                                    Users are not directly going to buy your products if you just ran Amazon product Ads on Facebook. They are not your SQL \u201cSales Qualified Audience\u201d yet but MQL \u201cMarketing-Qualified Audience\u201d.<\/p>\n\n\n\n

                                    Therefore, the strategy should be to first, hook them up with your brand and products and then next, nurture them toward becoming your customer. How do we that?<\/p>\n\n\n\n

                                    Step 1: Build Your Presence & Engage<\/strong><\/h4>\n\n\n\n

                                    Create A Facebook Page:<\/strong><\/p>\n\n\n\n

                                    That\u2019s the first step. You have to create your presence on Facebook with an impressive Facebook page for your brand and products.<\/p>\n\n\n\n

                                    Build A Community (Tribe):<\/strong><\/p>\n\n\n\n

                                    Now that we have a presence, it\u2019s time to build a community your brand and products. and a fan following around your brand and products.<\/p>\n\n\n\n

                                    Introduce Your Products:<\/strong><\/p>\n\n\n\n

                                    Although simply showing up your products is not enough and nobody gives a heck about it (remember, they are chilling out there on Facebook). However, that\u2019s still your first step. You need to show up with your brand and \u2018awesome\u2019 products.<\/p>\n\n\n\n

                                    Highlight Why Your Products Are Awesome:<\/strong><\/p>\n\n\n\n

                                    You have to now show why your products are different, so great, better than others, and what added value your products deliver.<\/p>\n\n\n\n

                                    Run Facebook Page Likes Ads:<\/strong><\/p>\n\n\n\n

                                    You might want to start with running some Facebook ads to increase likes on your Facebook page, in case you have created a new Facebook page or introduced new products. This will also help build a larger community\/tribe around your brand\/products.<\/p>\n\n\n\n

                                    Step 2: Create Your Sales Funnel<\/strong><\/h4>\n\n\n\n

                                    In order to generate MQL and then nurturing them in SQL, you would need a funnel. Here is what we suggest:<\/p>\n\n\n\n

                                    \n
                                    • Facebook ads<\/strong> to announce products, highlight features, usages, benefits etc.<\/li>\n\n\n\n
                                    • Landing page<\/strong> incurring audience to subscribe for coupon codes, exclusive deals new product launch etc.<\/li>\n\n\n\n
                                    • Email Campaigns<\/strong> \u2013 Emailers with coupon codes, sale promotions, deals, new product launches etc.<\/li>\n\n\n\n
                                    • Retargeting ads<\/strong> with coupon codes, deals, new product launches etc.<\/li>\n\n\n\n
                                    • Amazon Listing<\/strong> \u2013 Sales qualified audience more likely to buy your products.<\/li>\n<\/ul>\n\n\n\n

                                      Step 3: Hook Them Up To Your Brand And Products<\/strong><\/h4>\n\n\n\n

                                      Run Video Ads:<\/strong><\/p>\n\n\n\n

                                      Creating explainer videos around your brand and products and running video ads on Facebook will not only help engage your audience but also provide you an opportunity to create retargeting lists around video viewers.<\/p>\n\n\n\n

                                      Run Facebook Ads To Build An Opt-In List:<\/strong><\/p>\n\n\n\n

                                      Having introduced your brand and products, it\u2019s time now time to build an opt-in list. Here are some recommended strategies:<\/p>\n\n\n\n

                                      \n
                                      • Offer Exclusivity:<\/strong><\/li>\n<\/ul>\n\n\n\n

                                        How do you create exclusivity \u2013 by giving them value on Facebook that they won\u2019t otherwise get elsewhere? Think of exclusive discounts, promo codes, pre-launch announcements and more.<\/p>\n\n\n\n

                                        \n
                                        • Referral Program:<\/strong><\/li>\n<\/ul>\n\n\n\n

                                          Think about a referral program that delivers some value to your prospects as well as to the prospects they refer to you.<\/p>\n\n\n\n

                                          \n
                                          • Affiliate Program:<\/strong><\/li>\n<\/ul>\n\n\n\n

                                            Think about an affiliate program and recruit affiliates from your Facebook fan base. Affiliate programs have been a major growth driver for Amazon so there is no reason why you couldn\u2019t take a leaf out of their book and use it to your advantage.<\/p>\n\n\n\n

                                            Step 4: Nurture Your Audience Towards Sales<\/strong><\/h4>\n\n\n\n

                                            You have done all the hard work. You have an audience engaged with your brand and products. It\u2019s now time to nurture them to make the sale. But first, we have to be strategic about it and we need to create a sales funnel. A sales funnel will set the stage for nurturing your target audience on and driving them towards sales. Let\u2019s jump right into it:<\/p>\n\n\n\n

                                            Run Product Ads To Drive Sales:<\/p>\n\n\n\n

                                            Go ahead and create some ads linking to your products. Target your engaged audience who have:<\/p>\n\n\n\n

                                            \n
                                            • Liked your Facebook Page and\/or Posts<\/li>\n\n\n\n
                                            • Watched Your Brand and\/or Product Videos<\/li>\n\n\n\n
                                            • Joined your referral program<\/li>\n\n\n\n
                                            • Joined your affiliate program<\/li>\n\n\n\n
                                            • Subscribed to your opt-in list<\/li>\n<\/ul>\n\n\n\n

                                              Create And Target Your LookALike (LAL) Audience:<\/strong><\/p>\n\n\n\n

                                              You are now in a good position to create a LookALike audience as well, using your opt-in list, video viewers, referral program members, and affiliates. Go ahead and run your products to these audiences.<\/p>\n\n\n\n

                                              Conclusion<\/strong><\/p>\n\n\n\n

                                              You did it. Yay! Having made it this far, you have armed yourself with more than sufficient information and understanding about Amazon PPC Advertising. You can get started, set up your Amazon PPC campaigns and optimize them to get the best possible ACoS.
                                              <\/p>\n","protected":false},"excerpt":{"rendered":"

                                              This Comprehensive Amazon PPC guide is designed for every Amazon Sellers. Whether you are a seller, brand, advertiser, agency…<\/p>\n","protected":false},"author":2,"featured_media":229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"BlogPosting","footnotes":""},"categories":[3,7],"tags":[],"class_list":["post-51","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-ppc"],"yoast_head":"\n