{"id":57,"date":"2019-09-18T12:18:49","date_gmt":"2019-09-18T12:18:49","guid":{"rendered":"https:\/\/amazon-asin.com\/blog\/?p=57"},"modified":"2024-04-17T11:06:11","modified_gmt":"2024-04-17T11:06:11","slug":"marketing-service-ams-ads","status":"publish","type":"post","link":"https:\/\/amazon-asin.com\/blog\/marketing-service-ams-ads\/","title":{"rendered":"Amazon AMS: Complete Guide Marketing Service Sponsored Products"},"content":{"rendered":"\n<p><strong>What we\u2019ll cover<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Overview of Amazon Marketing Services (AMS)<\/li>\n\n\n\n<li>Why Use AMS for Books<\/li>\n\n\n\n<li>Intro to AMS Ad Types<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Amazon Marketing Service (AMS) Overview<\/strong><\/h2>\n\n\n\n<p>Amazon Marketing Services is ___________.<\/p>\n\n\n\n<p><strong>A<\/strong>. A self-service advertising program<\/p>\n\n\n\n<p><strong>B<\/strong>. A pay-per-click advertising program<\/p>\n\n\n\n<p><strong>C<\/strong>. An advertising program with unique benefits for book advertisers<\/p>\n\n\n\n<p>Correct Answer: <strong>D. All of the Above<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is Amazon Marketing Services?<\/strong><\/h3>\n\n\n\n<p>Amazon Marketing Services provides online advertising products to promote and sell products on <a href=\"https:\/\/www.amazon.com\/\">Amazon.com<\/a>.<\/p>\n\n\n\n<p>AMS ads help vendors compete more effectively for shoppers\u2019 attention in highly competitive, high-traffic areas on Amazon.com.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Access to over 300mm active customer accounts worldwide*<\/li>\n\n\n\n<li>Low cost of entry \u2013 $1 per day<\/li>\n\n\n\n<li>Pay-per-click advertising<\/li>\n\n\n\n<li>Features and benefits exclusively tailored for book advertisers<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why use AMS for books?<\/strong><\/h2>\n\n\n\n<p>As a book advertiser, I can use AMS to ___________.<\/p>\n\n\n\n<p>A. Generate sales of new releases, even before they publish<\/p>\n\n\n\n<p>B. Increase interest in my older titles<\/p>\n\n\n\n<p>C. Showcase series, collections or featured authors in one campaign<\/p>\n\n\n\n<p>Correct Answer: <strong>D. All of the above<\/strong><\/p>\n\n\n\n<p>Amazon Marketing Services offers a unique opportunity for promoting books on Amazon.com<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compete for title visibility amongst best-selling titles and authors<\/li>\n\n\n\n<li>Reach your niche audience and expand your reader base<\/li>\n\n\n\n<li>Redirect reader attention from related titles to your own<\/li>\n\n\n\n<li>Promote new releases to drive sales<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AMS Ad Solution For Books<\/strong><\/h3>\n\n\n\n<p>There are four ad types available for book vendors, bucketed under the search and display channels.<\/p>\n\n\n\n<p><strong>Ad types for all Use Cases<\/strong><\/p>\n\n\n\n<p>Types of Amazon Marketing Services (AMS) Ads<\/p>\n\n\n\n<p>I am a new advertiser. I should begin my AMS journey with _______________.<\/p>\n\n\n\n<p>Correct Answer: <strong>A.Sponsored Products<\/strong><\/p>\n\n\n\n<p>B. Headline Search Ads<\/p>\n\n\n\n<p>C. Product Display Ads<\/p>\n\n\n\n<p>D. Lockscreen Ads<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sponsored Products<\/strong><\/h3>\n\n\n\n<p>Boost search visibility with keyword targeted campaigns<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Readers see ads based on the search terms they use to find books<\/li>\n\n\n\n<li>Can be used to promote new releases or backlist titles<\/li>\n\n\n\n<li>Can run continuously to remain top-of-mind for interested readers over time<\/li>\n\n\n\n<li>Increasing search visibility for a newer author<\/li>\n\n\n\n<li>Promoting backlist titles for a popular author or genre<\/li>\n\n\n\n<li>Relating your titles to large-scale authors or series in your genre<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sponsored Products: Placements<\/strong><\/h4>\n\n\n\n<p>Ads serve at the top and bottom of search results and on detail pages<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Delivers relevant ads targeted to customer searches<\/li>\n\n\n\n<li>Desktop and Mobile (web and in-app)<\/li>\n\n\n\n<li>Sends shoppers from ads directly to title\u2019s detail page<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sponsored Products: Targeting<\/strong><\/h4>\n\n\n\n<p><strong>Automatic Targeting<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Amazon automatically targets your ad by generating keywords related to the title you want to advertise.<\/li>\n<\/ul>\n\n\n\n<p><strong>Manual Targeting<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose from a list of suggested keywords based on your title and add your own keywords you think are relevant to the audience you want to reach<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sponsored Products: Custom Text<\/strong><\/h4>\n\n\n\n<p>Sponsored Products placement use custom text<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A well-written blurb entices the reader by giving them more insight into the content of your book.<\/li>\n\n\n\n<li>Customers landing on your detail page are more engaged and more likely to convert.<\/li>\n\n\n\n<li>Include enticing plot themes, highlight favorite returning characters, or even use a cliffhanger to get readers to click<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Headline Search Ads<\/strong><\/h3>\n\n\n\n<p>Build brand recognition and series visibility with keyword targeted campaigns<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Showcase series, collections, or author catalogs<\/li>\n\n\n\n<li>Readers see ads based on the search terms they use to find books<\/li>\n\n\n\n<li>Generate high impact visibility during related events<\/li>\n\n\n\n<li>Enhance your brand presence through curation of your catalog<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publishing a highly anticipated next-in-series<\/li>\n\n\n\n<li>Highlighting your brand\u2019s deep catalog of space-age science fiction<\/li>\n\n\n\n<li>Promoting a new release by an established author.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Headline Search Ads: Placements<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ads serve above search results, highlighting multiple titles<\/li>\n\n\n\n<li>Delivers relevant ads targeted to customer searches<\/li>\n\n\n\n<li>Desktop and Mobile (web and in-app)<\/li>\n\n\n\n<li>Sends shoppers from ads directly to the curated page, or build an Amazon Store<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Headline Search Ads: Targeting<\/strong><\/h4>\n\n\n\n<p>Headline Search ads are Targeted by keyword<\/p>\n\n\n\n<p><strong>Manual Targeting<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose from a list of suggested keywords based on your titles and add your own keywords you think are relevant to the audience you want to reach<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Lockscreen Ads: Placements<\/strong><\/h4>\n\n\n\n<p>Gain visibility for new releases with E-reader users<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Readers see ads when they express interest in a targeted genre or subgenre<\/li>\n\n\n\n<li>Can be used to promote new releases<\/li>\n\n\n\n<li>eBook only format allows you to increase visibility for digital titles<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Highlighting an important new release<\/li>\n\n\n\n<li>Driving consideration for a lesser-known title in a top digital genre, like romance<\/li>\n\n\n\n<li>Reaching eBook-only audiences with top-selling print titles.<\/li>\n\n\n\n<li>Ads serve on <a href=\"https:\/\/amazon-asin.com\/blog\/amazon-kindle-direct-publishing\/\">Kindle<\/a> E-readers\u2019 Lock screen and Home screen<\/li>\n\n\n\n<li>Build title awareness by exact and related genres or subgenres<\/li>\n\n\n\n<li>Only eBooks are eligible, giving you access to digital readers<\/li>\n\n\n\n<li>Works best for generating interest in frontlist titles in top digital genres, like romance, mystery and thriller and science fiction and fantasy<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Lockscreen Ads: Targeting<\/strong><\/h4>\n\n\n\n<p><strong>Lockscreen Ads are targeted by interest:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reach genre readers actively engaged with their Kindle E-readers<\/li>\n\n\n\n<li>Target shoppers by the genres and subgenres they are browsing in<\/li>\n\n\n\n<li>Allows you to display ads to niche audiences interested in your subgenre<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Product Display Ads<\/strong><\/h3>\n\n\n\n<p>Influence shoppers viewing titles that are similar or related to your books<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ads are targeted by interest or product, giving you options for finding the right audience.<\/li>\n\n\n\n<li>Can be used to promote new releases or backlist titles<\/li>\n\n\n\n<li>Can run continuously to remain top-of-mind for interested genre readers over time<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offering an alternative to a reader considering the purchase<\/li>\n\n\n\n<li>Promoting a limited run deal<\/li>\n\n\n\n<li>Relating your title to a best-selling author in the same genre<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Product Display Ads: Placements<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ads serve on product detail pages<\/li>\n\n\n\n<li>Desktop ad placement reaches shoppers at the point of purchase and redirects to your title<\/li>\n\n\n\n<li>Build title and brand awareness by targeting similar books or popular authors in your genre<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Product Display Ads: Targeting<\/strong><\/h4>\n\n\n\n<p>Product Display Ads can be targeted in two ways:<\/p>\n\n\n\n<p><strong>By Interest:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Target shoppers by the genres and subgenres they are browsing in<\/li>\n\n\n\n<li>Reach niche audiences interested in your subgenre<\/li>\n<\/ul>\n\n\n\n<p><strong>By Product:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Select related categories, or similar titles and authors to target your ads<\/li>\n\n\n\n<li>Offer your title as an alternative at the point of purchase<\/li>\n\n\n\n<li>Cross Sell by targeting related products outside of books<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Campaign Reporting<\/strong><\/h3>\n\n\n\n<p>Understand the impact of your advertising with easy-to-use reporting tools<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;Track your performance at a campaign level or down to the individual keyword<\/li>\n\n\n\n<li>&nbsp;Monitor your impressions, clicks, spend and sales in one convenient location<\/li>\n\n\n\n<li>Revise your budget allocation, campaign duration and bid amounts as your campaign runs<\/li>\n\n\n\n<li>Reports can easily be downloaded directly to your computer<\/li>\n<\/ul>\n\n\n\n<p><strong>Additional Read:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/amazon-asin.com\/blog\/best-amazon-ppc-optimization-tools\/\">12 Best Amazon PPC Optimization Tools for Sellers<\/a><\/p>\n\n\n<div class=\"sabox-plus-item\"><div class=\"saboxplugin-wrap\" itemtype=\"http:\/\/schema.org\/Person\" itemscope itemprop=\"author\"><div class=\"saboxplugin-tab\"><div class=\"saboxplugin-gravatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/?s=100&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/?s=200&#038;d=mm&#038;r=g 2x' class='avatar avatar-100 photo avatar-default' height='100' width='100' itemprop=\"image\"\/><\/div><div class=\"saboxplugin-authorname\"><a href=\"https:\/\/amazon-asin.com\/blog\/author\/\" class=\"vcard author\" rel=\"author\"><span class=\"fn\"><\/span><\/a><\/div><div class=\"saboxplugin-desc\"><div itemprop=\"description\"><\/div><\/div><div class=\"clearfix\"><\/div><div class=\"saboxplugin-socials \"><a title=\"User email\" target=\"_self\" 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A. A self-service advertising program B.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,7],"tags":[],"class_list":["post-57","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Guide on Amazon Marketing Services<\/title>\n<meta name=\"description\" content=\"Amazon Marketing Services provides online advertising products to promote and sell products on Amazon.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amazon-asin.com\/blog\/marketing-service-ams-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Guide on Amazon Marketing Services\" \/>\n<meta property=\"og:description\" content=\"Amazon Marketing Services provides online advertising products to promote and sell products on Amazon.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/amazon-asin.com\/blog\/marketing-service-ams-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Amazon-ASIN Blogs - 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