- \n
- Overview of Amazon Marketing Services (AMS)<\/li>\n\n\n\n
- Why Use AMS for Books<\/li>\n\n\n\n
- Intro to AMS Ad Types<\/li>\n<\/ol>\n\n\n\n
Amazon Marketing Service (AMS) Overview<\/strong><\/h2>\n\n\n\n
Amazon Marketing Services is ___________.<\/p>\n\n\n\n
A<\/strong>. A self-service advertising program<\/p>\n\n\n\n
B<\/strong>. A pay-per-click advertising program<\/p>\n\n\n\n
C<\/strong>. An advertising program with unique benefits for book advertisers<\/p>\n\n\n\n
Correct Answer: D. All of the Above<\/strong><\/p>\n\n\n\n
What is Amazon Marketing Services?<\/strong><\/h3>\n\n\n\n
Amazon Marketing Services provides online advertising products to promote and sell products on Amazon.com<\/a>.<\/p>\n\n\n\n
AMS ads help vendors compete more effectively for shoppers\u2019 attention in highly competitive, high-traffic areas on Amazon.com.<\/p>\n\n\n\n
- \n
- Access to over 300mm active customer accounts worldwide*<\/li>\n\n\n\n
- Low cost of entry \u2013 $1 per day<\/li>\n\n\n\n
- Pay-per-click advertising<\/li>\n\n\n\n
- Features and benefits exclusively tailored for book advertisers<\/li>\n<\/ul>\n\n\n\n
Why use AMS for books?<\/strong><\/h2>\n\n\n\n
As a book advertiser, I can use AMS to ___________.<\/p>\n\n\n\n
A. Generate sales of new releases, even before they publish<\/p>\n\n\n\n
B. Increase interest in my older titles<\/p>\n\n\n\n
C. Showcase series, collections or featured authors in one campaign<\/p>\n\n\n\n
Correct Answer: D. All of the above<\/strong><\/p>\n\n\n\n
Amazon Marketing Services offers a unique opportunity for promoting books on Amazon.com<\/p>\n\n\n\n
- \n
- Compete for title visibility amongst best-selling titles and authors<\/li>\n\n\n\n
- Reach your niche audience and expand your reader base<\/li>\n\n\n\n
- Redirect reader attention from related titles to your own<\/li>\n\n\n\n
- Promote new releases to drive sales<\/li>\n<\/ul>\n\n\n\n
AMS Ad Solution For Books<\/strong><\/h3>\n\n\n\n
There are four ad types available for book vendors, bucketed under the search and display channels.<\/p>\n\n\n\n
Ad types for all Use Cases<\/strong><\/p>\n\n\n\n
Types of Amazon Marketing Services (AMS) Ads<\/p>\n\n\n\n
I am a new advertiser. I should begin my AMS journey with _______________.<\/p>\n\n\n\n
Correct Answer: A.Sponsored Products<\/strong><\/p>\n\n\n\n
B. Headline Search Ads<\/p>\n\n\n\n
C. Product Display Ads<\/p>\n\n\n\n
D. Lockscreen Ads<\/p>\n\n\n\n
Sponsored Products<\/strong><\/h3>\n\n\n\n
Boost search visibility with keyword targeted campaigns<\/p>\n\n\n\n
- \n
- Readers see ads based on the search terms they use to find books<\/li>\n\n\n\n
- Can be used to promote new releases or backlist titles<\/li>\n\n\n\n
- Can run continuously to remain top-of-mind for interested readers over time<\/li>\n\n\n\n
- Increasing search visibility for a newer author<\/li>\n\n\n\n
- Promoting backlist titles for a popular author or genre<\/li>\n\n\n\n
- Relating your titles to large-scale authors or series in your genre<\/li>\n<\/ul>\n\n\n\n
Sponsored Products: Placements<\/strong><\/h4>\n\n\n\n
Ads serve at the top and bottom of search results and on detail pages<\/p>\n\n\n\n
- \n
- Delivers relevant ads targeted to customer searches<\/li>\n\n\n\n
- Desktop and Mobile (web and in-app)<\/li>\n\n\n\n
- Sends shoppers from ads directly to title\u2019s detail page<\/li>\n<\/ul>\n\n\n\n
Sponsored Products: Targeting<\/strong><\/h4>\n\n\n\n
Automatic Targeting<\/strong><\/p>\n\n\n\n
- \n
- Amazon automatically targets your ad by generating keywords related to the title you want to advertise.<\/li>\n<\/ul>\n\n\n\n
Manual Targeting<\/strong><\/p>\n\n\n\n
- \n
- Choose from a list of suggested keywords based on your title and add your own keywords you think are relevant to the audience you want to reach<\/li>\n<\/ul>\n\n\n\n
Sponsored Products: Custom Text<\/strong><\/h4>\n\n\n\n
Sponsored Products placement use custom text<\/p>\n\n\n\n
- \n
- A well-written blurb entices the reader by giving them more insight into the content of your book.<\/li>\n\n\n\n
- Customers landing on your detail page are more engaged and more likely to convert.<\/li>\n\n\n\n
- Include enticing plot themes, highlight favorite returning characters, or even use a cliffhanger to get readers to click<\/li>\n<\/ul>\n\n\n\n
Headline Search Ads<\/strong><\/h3>\n\n\n\n
Build brand recognition and series visibility with keyword targeted campaigns<\/p>\n\n\n\n
- \n
- Showcase series, collections, or author catalogs<\/li>\n\n\n\n
- Readers see ads based on the search terms they use to find books<\/li>\n\n\n\n
- Generate high impact visibility during related events<\/li>\n\n\n\n
- Enhance your brand presence through curation of your catalog<\/li>\n<\/ul>\n\n\n\n
- \n
- Publishing a highly anticipated next-in-series<\/li>\n\n\n\n
- Highlighting your brand\u2019s deep catalog of space-age science fiction<\/li>\n\n\n\n
- Promoting a new release by an established author.<\/li>\n<\/ul>\n\n\n\n
Headline Search Ads: Placements<\/strong><\/h4>\n\n\n\n
- \n
- Ads serve above search results, highlighting multiple titles<\/li>\n\n\n\n
- Delivers relevant ads targeted to customer searches<\/li>\n\n\n\n
- Desktop and Mobile (web and in-app)<\/li>\n\n\n\n
- Sends shoppers from ads directly to the curated page, or build an Amazon Store<\/li>\n<\/ul>\n\n\n\n
Headline Search Ads: Targeting<\/strong><\/h4>\n\n\n\n
Headline Search ads are Targeted by keyword<\/p>\n\n\n\n
Manual Targeting<\/strong><\/p>\n\n\n\n
- \n
- Choose from a list of suggested keywords based on your titles and add your own keywords you think are relevant to the audience you want to reach<\/li>\n<\/ul>\n\n\n\n
Lockscreen Ads: Placements<\/strong><\/h4>\n\n\n\n
Gain visibility for new releases with E-reader users<\/p>\n\n\n\n
- \n
- Readers see ads when they express interest in a targeted genre or subgenre<\/li>\n\n\n\n
- Can be used to promote new releases<\/li>\n\n\n\n
- eBook only format allows you to increase visibility for digital titles<\/li>\n<\/ul>\n\n\n\n
- \n
- Highlighting an important new release<\/li>\n\n\n\n
- Driving consideration for a lesser-known title in a top digital genre, like romance<\/li>\n\n\n\n
- Reaching eBook-only audiences with top-selling print titles.<\/li>\n\n\n\n
- Ads serve on Kindle<\/a> E-readers\u2019 Lock screen and Home screen<\/li>\n\n\n\n
- Build title awareness by exact and related genres or subgenres<\/li>\n\n\n\n
- Only eBooks are eligible, giving you access to digital readers<\/li>\n\n\n\n
- Works best for generating interest in frontlist titles in top digital genres, like romance, mystery and thriller and science fiction and fantasy<\/li>\n<\/ul>\n\n\n\n
Lockscreen Ads: Targeting<\/strong><\/h4>\n\n\n\n
Lockscreen Ads are targeted by interest:<\/strong><\/p>\n\n\n\n
- \n
- Reach genre readers actively engaged with their Kindle E-readers<\/li>\n\n\n\n
- Target shoppers by the genres and subgenres they are browsing in<\/li>\n\n\n\n
- Allows you to display ads to niche audiences interested in your subgenre<\/li>\n<\/ul>\n\n\n\n
Product Display Ads<\/strong><\/h3>\n\n\n\n
Influence shoppers viewing titles that are similar or related to your books<\/p>\n\n\n\n
- \n
- Ads are targeted by interest or product, giving you options for finding the right audience.<\/li>\n\n\n\n
- Can be used to promote new releases or backlist titles<\/li>\n\n\n\n
- Can run continuously to remain top-of-mind for interested genre readers over time<\/li>\n<\/ul>\n\n\n\n
- \n
- Offering an alternative to a reader considering the purchase<\/li>\n\n\n\n
- Promoting a limited run deal<\/li>\n\n\n\n
- Relating your title to a best-selling author in the same genre<\/li>\n<\/ul>\n\n\n\n
Product Display Ads: Placements<\/strong><\/h4>\n\n\n\n
- \n
- Ads serve on product detail pages<\/li>\n\n\n\n
- Desktop ad placement reaches shoppers at the point of purchase and redirects to your title<\/li>\n\n\n\n
- Build title and brand awareness by targeting similar books or popular authors in your genre<\/li>\n<\/ul>\n\n\n\n
Product Display Ads: Targeting<\/strong><\/h4>\n\n\n\n
Product Display Ads can be targeted in two ways:<\/p>\n\n\n\n
By Interest:<\/strong><\/p>\n\n\n\n
- \n
- Target shoppers by the genres and subgenres they are browsing in<\/li>\n\n\n\n
- Reach niche audiences interested in your subgenre<\/li>\n<\/ul>\n\n\n\n
By Product:<\/strong><\/p>\n\n\n\n
- \n
- Select related categories, or similar titles and authors to target your ads<\/li>\n\n\n\n
- Offer your title as an alternative at the point of purchase<\/li>\n\n\n\n
- Cross Sell by targeting related products outside of books<\/li>\n<\/ul>\n\n\n\n
Campaign Reporting<\/strong><\/h3>\n\n\n\n
Understand the impact of your advertising with easy-to-use reporting tools<\/p>\n\n\n\n
- \n
- Track your performance at a campaign level or down to the individual keyword<\/li>\n\n\n\n
- Monitor your impressions, clicks, spend and sales in one convenient location<\/li>\n\n\n\n
- Revise your budget allocation, campaign duration and bid amounts as your campaign runs<\/li>\n\n\n\n
- Reports can easily be downloaded directly to your computer<\/li>\n<\/ul>\n\n\n\n
Additional Read:<\/strong><\/p>\n\n\n\n
12 Best Amazon PPC Optimization Tools for Sellers<\/a><\/p>\n\n\n
![\"best](\"https:\/\/amazon-asin.com\/blog\/wp-content\/uploads\/2020\/01\/best-digitla-marketing-expert-saas.jpg\")
<\/div>
- Choose from a list of suggested keywords based on your titles and add your own keywords you think are relevant to the audience you want to reach<\/li>\n<\/ul>\n\n\n\n
- Choose from a list of suggested keywords based on your title and add your own keywords you think are relevant to the audience you want to reach<\/li>\n<\/ul>\n\n\n\n
- Amazon automatically targets your ad by generating keywords related to the title you want to advertise.<\/li>\n<\/ul>\n\n\n\n