Hi everyone, I hope you are all safe and well at home. We will be discussing something really exciting that has a high impact on your Amazon sales and revenue. We will be discussing PPC bidding strategies. It’s going to be super informative, so buckle up.<\/p>\n\n\n\n

We have more than a hundred clients benefiting from our PPC managed services, and a majority of them are six-figure sellers. So I will be sharing some of the most effective PPC Bidding strategies out there with you today. The topics that we will be covering in today’s webinar would be different types of bidding strategies on Amazon.<\/p>\n\n\n\n

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• Importance of Strategizing PPC bidding<\/li>\n\n\n\n
• Types of bidding strategies on Amazon\n
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  • The fast & sloppy method<\/li>\n\n\n\n
  • The inch-up method<\/li>\n<\/ul>\n<\/li>\n\n\n\n
  • Bid Wise\n
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    • Up & Down<\/li>\n\n\n\n
    • Down only<\/li>\n\n\n\n
    • Fixed<\/li>\n<\/ul>\n<\/li>\n\n\n\n
    • Placement Wise\n
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      • Top of Search<\/li>\n\n\n\n
      • Product pages<\/li>\n\n\n\n
      • Rest of Search<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

        Importance of Strategizing PPC Bidding<\/h2>\n\n\n\n

        Why is it important to have the right PPC bidding strategies in place? We are all here to make more money, right. So we want to spend as little money as possible to make the most sales. That’s what we’ll be discussing today how to spend smartly so that we get five or ten times more of the returns.<\/p>\n\n\n\n

        The first two strategies are quite common. They’re commonly used and are very well known, and they are typically used for launching.<\/p>\n\n\n\n

        General Amazon Bidding Strategies<\/h3>\n\n\n\n

        The Fast and sloppy method<\/h4>\n\n\n\n

        In this method, you start with a high bid, maybe even overshoot from where we actually need to be, then cut down on the bids according to your ad spends.<\/p>\n\n\n\n

        In this method, for example, you could be starting with $5 <\/strong>or $6<\/strong> on day 1, and then you reduce it to $4<\/strong>, you study how many impressions and clicks you are getting and then reduce to $3<\/strong>, and then you find that this ACoS<\/strong> meets your target. so this is where you’re going to start, and this is your perfect fit.<\/p>\n\n\n\n

        Inch-up method<\/h4>\n\n\n\n

        In this method, you go from the smallest bid that gives the most information, then gradually increases the bid amount until you reach your target.<\/p>\n\n\n\n

        Inch up method is quite the opposite, where you start very cautiously. If your default bid is about one dollar, you bid slightly higher or stick to one dollar. The second day you bid slightly higher or, like let’s say, 10 cents<\/strong> more and then see how it impacts your impressions; how is it impacting your clicks and then study the impact carefully over a period of time to find the right bid for your product.<\/p>\n\n\n\n

        There’s one drawback with both of these strategies: Amazon signals attribution cycle. You need to wait for at least about a week a couple of weeks before you change the bids, and that means you need more time and more money to experiment.<\/p>\n\n\n\n

        Amazon has released other varying strategies that give you more control over your conversions, and your ad spend.<\/p>\n\n\n\n

        We’re going to be discussing two sets of strategies with you today. The first set of strategies will give you more control over conversions, and the second set of strategies will give you more control over placements.<\/p>\n\n\n\n

        The first strategy has three are different types of bidding strategies one is up and down, the second is down only, and the third is fixed.<\/p>\n\n\n\n

        Amazon Dynamic Bidding Strategy<\/strong><\/h2>\n\n\n\n

        This video explains how to align your Amazon dynamic bidding strategies with your goals and influence your PPC campaigns. And, we give you insights into the different strategies that you can adopt for bidding on your PPC campaign.<\/p>\n\n\n\n

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