Walmart\u2019s massive network of brick-and-mortar locations truly is the secret sauce, and where that\u2019s especially apparent is in the customer service experience through WFS. WFS makes the shipping process incredibly quick and simple, and it offers perks customers can\u2019t get on other platforms. While Walmart+ subscribers receive free 2-day shipping similar to Amazon Prime, Walmart Marketplace also offers a way to receive free 2-day shipping without a membership. Walmart Marketplace shoppers only have to spend $35 <\/strong>or more on their purchase to get the same service.<\/p>\n\n\n\n

Walmart holds an unparalleled prevalence in the United States when it comes to distribution infrastructure. Amazon customers have to ship products back on their own or hunt down nearby Whole Foods or Kohl\u2019s to drop off their return packages, but 90%<\/strong> of Americans live within 15 minutes <\/strong>of a Walmart store where they can make a return.<\/p>\n\n\n\n

Getting your product on Walmart.com makes it more accessible to more customers, and through WFS, those customers can trust that their shipping experience will be convenient and quick.<\/p>\n\n\n\n

Brand Control<\/h3>\n\n\n\n

Though Walmart Marketplace has different advantages than Amazon, it has similar problems. Walmart is just as susceptible to pesky unauthorized sellers who creep into eCommerce spaces to redistribute products behind brands\u2019 backs. The sad truth of the matter is if you aren\u2019t selling your products on Walmart, somebody else probably is, and they\u2019re likely doing a less than fine job of it.<\/p>\n\n\n\n

Unauthorized sellers can do a lot of harm to your brand by misrepresenting it with bad images, few images, misleading content, poorly written content, slow delivery, and pricing that undercuts MAP and harms your other distributors. The best way to prevent this behavior is to proactively sell in the spaces where it\u2019s happening, and having a presence on Walmart Marketplace gives you one more level of brand control.<\/p>\n\n\n\n

\n

“Anywhere a buyer wants to engage with a brand\u2019s product, we think the brand should be there to give a good representation and make sure it\u2019s a good customer service experience, and we just see Walmart growing so quickly.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n

Getting Started with Walmart<\/strong><\/h2>\n\n\n\n

Walmart+\u2019s trajectory shows us that brands who want to sell on Walmart need to be on the platform yesterday or they could miss out on big opportunities for growth.<\/p>\n\n\n\n

\u201cIt\u2019s better to get ahead of it versus trying to play catchup and cleanup,\u201d said Hatch. \u201cIt\u2019s a good opportunity for brands and own this channel and really own that customer service experience.\u201d<\/p>\n\n\n\n

Brands who are interested in becoming sellers on Walmart can submit an application on the Marketplace website to be considered for entry.<\/p>\n\n\n\n

Conclusion:<\/strong><\/h3>\n\n\n\n

Much of what makes a brand successful is its willingness to embrace and adapt to change. It\u2019s how Walmart grew from a discount chain with a reputation to one of the most powerful eCommerce platforms in the world. And it\u2019s how your brand can thrive, too.<\/p>\n","protected":false},"excerpt":{"rendered":"

With almost 11,500 stores operating under 56 banners worldwide, Walmart has become one of the largest retailers in the…<\/p>\n","protected":false},"author":1,"featured_media":1197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"BlogPosting","footnotes":""},"categories":[110,155],"tags":[],"class_list":["post-935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-walmart"],"yoast_head":"\n