Amazon Listing Quality Analyzer

Check your Amazon product listing quality with ease!

Optimize your product listing and drive more sales with our free Amazon Listing Quality Tool

Eg: B079JD7F7G, B01MAW2294

Here's How You Check Whether Your Listing is Optimized to Convert!

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SellerApp Tutorial

How to use Amazon Listing Quality Checker

Step 1 : Enter the 10-digit ASIN of the product whose listing you want to analyze.

Step 2 : Hit Enter and let our state-of-the-art tool analyze the listing. It may take a few moments before you get the report.

Step 3 : Analyze the report and work on the areas that need improvement in your listing. If you need more assistance, get in touch with our customer success executives!

Top Reasons why Your Amazon Products Needs their Listing Checked

Drive More Traffic and Sales

A good product listing will make or break your business. Use this tool to elevate your product listing, optimized to land conversions. Also, improve your visibility on Amazon.

In-Depth Analysis

Title, bullet points, images, description: A lot goes into creating a selling product listing. Our tool will give you an analysis of each element, with suggestions to improve.

Track Every Minor Change

Your listing quality is constantly compared against that of your top peers. Track and make the changes in the quality with customized alerts to ensure that you're always ahead.

“Writing a good product listing is nothing short of creating a compelling sales copy. It requires effort, research, skill, and a bit of creativity. While the task of making a kick-ass listing is difficult as it is, the least you can do is see whether you are on the right track or not with our free Amazon Product Listing Optimization Tool.

Amazon Listing Analyzer Tool: How Does it Work?

Our Amazon Product Listing Analyzer first identifies the top competitors in the market for that product, based on sales history, position in the market, and popularity. In other words, these competitors are 'in the same league' as that of the product to ensure a level playing field.

After these top rivals are identified, the product listing is broken down into individual elements (over 15 of these) and a benchmark score is assigned to each one of them. Broadly speaking, these elements fall into two halves: discoverability and desirability. Discoverability deals with how discoverable a product is within the Amazon search results, while desirability relates to whether the listing is appealing enough to convince customers to purchase the product.

The Amazon listing quality score (LQS) is calculated after adding the individual scores from these two elements. Higher the score, the better is the quality of your listing and vice-versa. A high score also implies that is more optimized to land conversions.

As your product continues to land more sales on Amazon, its ranking will improve and consequently, the level of competition will rise too. The listing will have to be frequently analyzed to ensure that is in line with that of rivals, if not better.

Our Amazon listing analyzer is different from other tools like JungleScout Product Grader because we look at the two critical aspects of making sales on Amazon: search engine visibility and aesthetics of the product listing to land sales.

How Can I Optimize my Amazon Product Listing?

There is a lot that goes into optimizing your product listing on Amazon. To help you understand the same, here's a systematic step-by-step approach that you can follow:

Build a Solid Base of Keywords — Your customers cannot find your products on Amazon if its listing isn't optimized with the right set of keywords. Perform keyword research and gather all the highly-searched, relevant, and long-tail queries to incorporate in your listing for maximum visibility.
Analyze Your Listing Score — Assess the quality of your listing with our Amazon product listing analyzer tool and see where you stand. Once you have identified the elements that need improvement, start working on them.
Include your Top Keywords in the Title — A product title is the first thing the customer will see. It needs to carry all the important keywords to clearly tell what the product is all about.
Bullet Points and Product Description must clearly highlight the important benefits and uses of the product. They should illustrate how the customer will benefit from buying the item.
Use High-Quality Images — Make use of high-quality images from different angles that adhere to Amazon's image requirements.
Focus on Reviews and Ratings — A product with raving reviews is bound to be more popular. Build reviews and positive ratings by offering a high-quality product and addressing customer queries promptly.

What are the Qualities of a Good Amazon Product Listing?

A good Amazon product listing will always have the following:

Positive ratings and a good review count
Competitive price
FBA fulfillment option
Multiple high-quality images from different perspectives
Product title optimized with relevant keywords
Product listing text carrying the essential keywords naturally
The text is not too dense; it is easy to read
Bullet points clearly explaining the key features of the product
An informative product description
Frequently asked questions section
Premium content (Enhanced Brand Content)
Backend Keywords
ASIN Indexed

How to Fix Suppressed Listings on Amazon?

Suppressed listings are those listings on Amazon that couldn't meet the stringent standards set by Amazon. Failure to do so will result in the suppression of the listing from the search results.

Log in to your Amazon Seller Central Account and navigate to the Inventory tab. Click on Manage Inventory. If you see the word 'Suppressed' next to a listing, Amazon has hidden it from the search results.
Select the suppressed product listing and look at the fields highlighted with a red exclamation mark. You will get a detailed view of these sections so you know where to direct your efforts.
Resolve all the alerts and click Save and Finish. It can take up to 48 hours for your changes to reflect on Amazon.

In a Snapshot

It is absolutely critical to have a top-notch listing for your items on Amazon that is fully capable of driving traffic and landing conversions. It will take some time and effort to make a compelling sales copy, but with our Amazon listing optimization software, your half the job is done.