Amazon Keyword Research Tool

For a product to appear in the search results on Amazon, its listing must contain all the major keywords used by the customer to find the product. It is one of the many factors through which Amazon’s A9 algorithms rank a product in the search results. If your listing is optimized with all the necessary keywords, then Amazon will display your product for all those queries.

If you miss even a single keyword, chances are your product will not appear in the SERP for that particular search query. Search queries are nothing but the actual search terms that customers enter in the search box on Amazon to find a product.

Hence, the main objective of keyword research for Amazon is to gather all such keywords and search queries, relevant to the product. It involves going through every source possible to build an exhaustive list. You don’t want to miss out on any potential sale and for that to happen, your products need to be visible clearly on Amazon. In order words, collecting keywords will help more customers see your products and ultimately, lead to more sales.

Once all the keywords are set, the rest of the journey becomes easier. You can now easily optimize your product listings for conversions, craft PPC ad campaign, and improve your overall Amazon SEO. You can also drive more sales with the help of long-tail queries - keywords that show a high intent of purchase.

There is no sure-shot way to gather profitable, money-making keywords for Amazon products. While a free Amazon keyword research tool will definitely help you in the process, you will get the best results by following a combination of different techniques. Let’s take a look :

• List Keywords from Personal Experience - To prepare an exhaustive list of Amazon keywords, you first need to build a base - your primary keywords for the product. Think from your customers’ perspective and write down all the main product keywords that you would use to find your item on Amazon. Take some time to think and come up with different variations/combinations/synonyms that can be sued. Also, look at social media sites to see what is trending and the kind of items people are interested in buying.
• Amazon Auto-Complete Feature - The Amazon auto-complete feature is quite powerful - every keyword you enter automatically results in new, long-tail suggestions for that product/niche. These suggestions are the actual, legitimate queries that customers have used in the past to shop on Amazon. Needless to mention, this feature is a potential gold mine.
  On the flipside, this method takes a lot of time and requires a systematic approach. Follow an alphabetical approach to gather keywords for Amazon, one at a time. See which of these long-tail queries hold strong relevance to your product and the necessary ones to your list.
• Competitor Products/Related Items - Remember that Amazon will display a lot of other products on your main listing page - these products may belong to your competitors or may serve as a complement to yours (shoe polish for formal shoes, a mobile case for smartphones and so on). Similarly, a simple Amazon search for your product will tell you how saturated or untapped the market is.
  The idea here is to look at the keywords used by other sellers and see if you have missed out on any. Titles and bullet points alone should be enough to tell you how much more you need to work on your listing.
• Use Free Amazon Keyword Tool - To sum it all up, make use of an Amazon keyword research tool for free (like this one). It will generate all the relevant keywords and search queries for your product, along with search volume and potential CPC costs. This tool works in real-time and is updated every 48 hours to provide you with the latest, most updated results.
  In addition to this, you can also look at Google Trends and Keyword Planner Tool to come up with keyword ideas for Amazon. The results will be highly broad and diverse and you may need to match it against actual customer search queries gathered through other means. In the end, you will be left with many repetitive keywords - you will need to refine this list further.

While gathering the keywords for your Amazon products, you need to be on the lookout for a few things :

• Relevancy : The keywords you collect must be relevant to your product; otherwise, it is likely to lead to wasted ad spend, low conversions, and low sales. These queries must tell the customers what your product is all about. For instance, if you are selling men’s running shoes and if you decide to incorporate ‘men’s formal shoes’ as the main keyword, it may not fit well into your business goals.
• Seasonality : The best way to find out whether a product is seasonal or not is by looking at its past search volume trends during the keyword research. Does it show a spike only during a particular time while for the rest of the year, the trends are quiet? Are enough people searching for it throughout the year? You ideally want a product that has steady sales throughout the year.
• Popularity : Whether you have a new product to sell or are tapping into a very niche market, you want to work with a product that will sell. Amazon search volume is one metric that will give you this information and as a rule, gather all the popular keywords related to your product.
  Once you have these queries, look into the long-tail queries where competition is fairly low and your chances of getting conversions are better. By using a blend of these two types, you will cast a wider net to draw more customers.
• Usability : Look for keywords that describe a solution to the problem. For instance, if you are selling green tea, then you may look at queries like ‘natural weight loss remedy’ or ‘healthy drinks’ and so on. You need to think about what problems your products address and generate keywords around that.
  Be sure to validate the queries through our free keyword planner for Amazon. Sometimes, customers visit Amazon looking for a solution rather than a product. If you can match your products to their problems, it will be good for your business.

After you have gathered the keywords for your product, the next step is to use them to boost your visibility and sales. Here’s how you do it :

• Optimize Your Listings with Keywords : Your product title needs to carry all the main, top keywords and includes long-tail queries too. In your bullet points and product description, add the other secondary keywords related to your product. Be sure to not overstuff this section with keywords as it will make it less readable and appealing. Remember - it needs to be a harmonious blend.
• Add Backend Keywords : Amazon backend keywords are those queries related to your product, but you don’t want to add them in your listing. Backend characters inform Amazon’s algorithms to display your product whenever someone searches for that query. This is a good space to add those keywords that you couldn’t incorporate in your main details page.
• Run PPC Campaigns : Make your products more visible in the search results with the help of Amazon ad campaigns. Use the keywords found from our free Amazon keyword research tool and add them into your manual campaigns. Focus on long-tail queries and experiment with different optimization strategies for improved results.