A good product listing will make or break your business. Use this tool to elevate your product listing, optimized to land conversions. Also, improve your visibility on Amazon.
Title, bullet points, images, description: A lot goes into creating a selling product listing. Our tool will give you an analysis of each element, with suggestions to improve.
Your listing quality is constantly compared against that of your top peers. Track and make the changes in the quality with customized alerts to ensure that you’re always ahead.
Writing a good product listing is nothing short of creating a compelling sales copy. It requires effort, research, skill, and a bit of creativity. While the task of making a kick-ass listing is difficult as it is, the least you can do is see whether you are on the right track or not with our free Amazon Product Listing Optimization Tool.
Our Amazon Product Listing Analyzer first identifies the top competitors in the market for that product, based on sales history, position in the market, and popularity. In other words, these competitors are ‘in the same league’ as that of the product to ensure a level playing field.
After these top rivals are identified, the product listing is broken down into individual elements (over 15 of these) and a benchmark score is assigned to each one of them. Broadly speaking, these elements fall into two halves: discoverability and desirability. Discoverability deals with how discoverable a product is within the Amazon search results, while desirability relates to whether the listing is appealing enough to convince customers to purchase the product.
The Amazon listing quality score (LQS) is calculated after adding the individual scores from these two elements. Higher the score, the better is the quality of your listing and vice-versa. A high score also implies that is more optimized to land conversions.
As your product continues to land more sales on Amazon, its ranking will improve and consequently, the level of competition will rise too. The listing will have to be frequently analyzed to ensure that is in line with that of rivals, if not better.
Our Amazon listing analyzer is different from other tools like JungleScout Product Grader because we look at the two critical aspects of making sales on Amazon: search engine visibility and aesthetics of the product listing to land sales. Our advanced machine-learning algorithms help us tackle Amazon SEO and write a compelling sales copy together by quantifying the different elements of the listing into a score. To save you the techno-babble, we follow a data-driven approach in calculating the Amazon product listing quality score of your items.
There is a lot that goes into optimizing your product listing on Amazon. To help you understand the same, here’s a systematic step-by-step approach that you can follow:
Apart from this, other factors like fulfillment option, price, shipping, Buy Box, et cetera, can also play a critical part in optimizing the product listing on Amazon. For more information on this subject, check out this free comprehensive guideline on Optimizing Amazon Product Listing.
A good Amazon product listing will always have the following:
As you can see, there are quite a few things to focus on here and you can make your work on them individually with our Amazon product listing quality tool and optimization guidelines.
Suppressed listings are those listings on Amazon that couldn’t meet the stringent standards set by Amazon. There are guidelines that every product listing must follow to make it easy for customers to locate, research, and purchase the product. Failure to do so will result in the suppression of the listing from the search results.
Suppressed listings on Amazon relate to missing information, incomplete listing or providing incorrect or invalid values. It can be anything like missing the main product image, not having enough content in bullet points and description, an undefined category, or product title too long. Whatever may be the case, suppressed listings can be easily identified and fixed. Here’s how you do it :
Hence, it is recommended that you don’t work with incomplete product listings on Amazon as the e-commerce giant will simply suppress your listing. If you have an incomplete listing, fix it at the earliest by following the steps mentioned above. You don’t want Amazon to hide your products from showing up in the search results.
It is absolutely critical to have a top-notch listing for your items on Amazon that is fully capable of driving traffic and landing conversions. It will take some time and effort to make a compelling sales copy, but with our Amazon listing optimization software, your half the job is done. With an in-depth analysis, there is a lot you can do to improve your listing and bring it to the top of page one in the Amazon marketplace.