ASIN stands for Amazon Standard Identification Number. This barcode must be displayed on your product. Amazon uses it to track inventory and determine if the product belongs to you.

Amazon’s reach and convenience are unrivaled in eCommerce marketplaces. Amazon’s catalog contains more than 350 million products, surpassing Google as the best place to search for product information. Amazon has been a key sales channel for many online retailers.

What is Amazon ASIN Number?

The ASIN number is a 10-digit alphanumeric number that uniquely identifies products on Amazon. This unique number is assigned to each product when you create a new Amazon product. With the exception of books, almost every Amazon product has an ASIN. They use the ISBN (International Standard Book Number) instead of the ASIN. This Amazon identifier is required before you can sell your products on Amazon.

The main purpose of this code was to make it easier to track and handle all products in warehouses. It also aims to improve user experience by giving them a unique search term.

Importance of ASIN Number

Why is ASIN so essential? It is used to track product inventory, reference catalog data, and index pages of catalog pages for searching and browsing

The ASIN number is the foundation of Amazon’s product catalog structure, which allows for:

  • Amazon’s product catalogue structure is built on the ASIN number.
  • Amazon offers more efficient item management
  • Exact and straightforward product search for customers and sellers (Required for nearly every listing/product on Amazon
  • Track products via its catalogue
  • Locate products in our warehouses
  • Track picking and shipping of your products
  • Customers can search for the product that they are looking for

How do I get an ASIN number on Amazon?

Before you list your products on Amazon, you will need to learn how to obtain an ASIN number. Take the time to research and follow these steps to avoid seller suspension.

There are basically two types of products that must be distinguished.

1. Creating a Completely New ASIN

You will need an ASIN number to list a new product on Amazon.

This is usually a job for manufacturers and brands. If you are able to source a product that isn’t yet available on Amazon, you will have little competition. This increases your chances of winning Amazon Buybox and increasing your sales.

It is important to note that new sellers cannot create more listings than they have sold before they are proven successful on Amazon. You’ll have more ASINs if you have more sales.

Click ‘Create new product‘ in Amazon’s “Add a Product” tool. The form will ask you to enter your product details, including its name, brand and color, and the size, material, and make-up. You will also need to provide a unique EAN/UPC number. This information should be easy to locate on the barcode, label, or manufacturer’s website.

Amazon will assign your product an ASIN number and publish a product detail page once it is submitted. This code will allow you to list your products – as well as other sellers.

2. Use an existing ASIN

Resellers and retailers will be able to include existing ASIN numbers into their listings.

You can search for ASINs in Amazon’s Add a Product’ tool within your Seller Central account by entering the product name, model number, and UPC or EAN.

After you have selected the listing that you wish to sell your products, click “Sell yours”. You can then add your price, quantity, and condition. To improve the quality of your listing, you can also add keywords and additional content.

Product Identifiers like UPC and ASIN are essential to selling on Amazon. In this article, you will learn everything about Amazon ASIN to UPC converters.

How do I find ASIN on Amazon

An Amazon ASIN can be found for your product at various places, including product details and product web addresses. You also have the option to use specific tools to look up ASINs.

1. Using Product URL

You can find the fastest way to locate the ASIN for the product you are trying to sell by looking in your browser’s URL bar. Search the box to find the ASIN or go to your Amazon Seller Central account’s ‘Add product’ page. You can search by model, UPC, EAN, and product name. Amazon ASIN will appear after the product name and “dp“.

This structure is the same every time, and it is the best—the fastest way to locate the Amazon Standard Identification Number.

Here’s an example of locating the identification number on the web address of product listing:

ASIN number using product URL

2. Product Detail Section

The ASIN can be found in product details on under the “Additional Information” section.

If you have many products, a manual ASIN search is not very useful. Here’s what you can do: Use tools.

ASIN number Additional Information

3. Amazon ASIN Lookup Tools

There are many different tools for checking the ASIN of a product. Our Amazon ASIN Lookup Tool can help you with that. Some devices are free, and others have to be purchased but provide an excellent overview and additional features. In the end, it depends on the number of products you want to sell.

5 CommentsClose Comments


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    Posted October 27, 2021 at 4:22 pm

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  • Cursos Pirata
    Posted May 12, 2023 at 6:37 am

    Useful for anyone who wants to understand what an ASIN is and how it is used on Amazon.

  • Rateio Policial
    Posted May 12, 2023 at 7:22 am

    Very informative. Thanks for sharing.

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