If you’ve been running ads on Amazon, you’re probably familiar with Sponsored Ads, the ones that show up when shoppers search for products. But Amazon DSP is a whole different story. It’s complex and you will need to partner with the best Amazon DSP agencies to ensure your budget isn’t wasted.

After all, DSP is a programmatic advertising platform that helps brands reach customers earlier, before they’re even actively searching. You can run display, video, or audio ads not just on Amazon but across other websites and apps where shoppers spend their time. Meaning, you will need the guidance of seasoned professionals.

What makes DSP special is its access to Amazon’s first-party data. That means you can target audiences based on their shopping behaviors, preferences, and browsing patterns.

Whether it’s someone researching a product or casually watching content online, you can reach them with ads that feel personal and timely. It’s a way to build brand awareness, guide potential customers through the buying journey, and retarget them with ads that encourage them closer to a purchase.

Everything has a price tag, and so does Amazon DSP. There’s a minimum spend requirement of $30,000 per month in liquid assets just to get in. The stakes are high, which means this isn’t an area where you can afford trial and error. To make every dollar count, you need to partner with Amazon DSP agencies that know the ins and outs of DSP and can turn that investment into measurable growth.

For brands that want more than just search ads, Amazon DSP agencies open up tons of opportunities.

The Benefits of Partnering with the Best Amazon DSP Agencies

When you are running a DSP campaign, know that it isn’t something you can just set and hope for the best. It’s a more advanced form of advertising that requires a thorough understanding of customer behavior, creative messaging, and constant optimization.

That’s exactly why you need to work with Amazon DSP agencies that really understand Amazon DSP; it can make all the difference.

First, agencies bring the experience needed to make sense of audience targeting. Sure, Amazon offers tons of data, but knowing who to target, how to segment them, and when to retarget them takes skill. Agencies help identify the right audiences and create campaigns that hit the mark without wasting money.

Then there’s the other side of the coin. A well-designed ad is more than a pretty image or catchy line; it speaks to a shopper’s needs and desires at the right time. Agencies can help you craft messaging that resonates while constantly testing and refining creatives for better engagement.

Measurement and tracking are other areas where agencies can help you with. They go beyond basic click or impression counts and help you understand how campaigns can impact your sales, brand awareness, and long-term customer value. This insight allows for smarter budgeting and faster adjustments.

Let’s not forget technology. Managing hundreds of ads, audiences, and placements is overwhelming. Agencies have the right tools to automate bidding, pacing, and optimization while keeping performance on track. They ensure campaigns scale smoothly, without constant micromanagement.

Amazon DSP agencies also safeguard your brand. With rules, privacy standards, and compliance requirements always evolving, working with a trusted partner ensures you’re on the right side of Amazon’s guidelines while protecting your reputation.

Ultimately, Amazon DSP agencies are your partner that helps you build campaigns thoughtfully, avoid costly mistakes, and grow sustainably, whether you’re just getting started or already competing at scale.

Top 10 Amazon DSP Agencies

Finding the right Amazon DSP agencies is about choosing an agency that can translate data into growth, balance automation with human strategy, and navigate Amazon’s evolving ad ecosystem with confidence.

The best Amazon DSP agencies don’t simply push impressions; they help brands build visibility across the entire funnel, from awareness to repeat purchase. Below, we’ve rounded up ten agencies that stand out for their approach, expertise, and results, giving you a clear view of which partner might be the best fit for your brand.

1. Sellerapp

SellerApp is one of the rare agencies that has blended both technology and human expertise together for over a decade.

Where many Amazon DSP agencies stop at plugging campaigns into Amazon’s system, SellerApp goes further. They provide a full-funnel DSP partnership, combining audience science, predictive modeling, and creative strategy with direct access to experts who understand both retail media and consumer psychology.

Their proprietary tech stack integrates seamlessly with Amazon Marketing Cloud (AMC) and even custom API data that allows brands to unlock cross-channel attribution, build custom dashboards, and track granular data points that most Amazon DSP agencies can’t deliver.

The result is better visibility into shopper behavior, from first impression to repeat purchase.

Their clients highlight that SellerApp’s always-on optimization is not just automated bid tweaks but real-time interventions guided by analysts who monitor brand safety, placement quality, and creative fatigue. For example, they’ve reported a lift in campaign by 60-500% a few weeks after launch, depending on objectives and starting baselines.

The team is incredibly proactive, flagging opportunities before they slip through the cracks, which has translated into measurable ROI growth for brands across highly competitive categories.

Unlike many Amazon DSP agencies that treat DSP as a standalone service, SellerApp takes a consultancy-style approach. Beyond managing ads, they refine product pages, coordinate with retail readiness strategies, and ensure creatives align with shopper intent. From contextual targeting to sequential storytelling ads, SellerApp manages campaigns that balance scale with precision.

For enterprise sellers, one of the biggest challenges with DSP is aligning spending with inventory cycles. SellerApp solves this by offering demand forecasting and inventory planning so campaigns never overspend when stock is tight.

Their support even extends into post-conversion engagement, like retargeting lapsed customers and amplifying review generation, ensuring long-term brand lift instead of short-lived spikes.

SellerApp offers the ideal balance of AI efficiency and human expertise, so smaller advertisers are not under the burden of reporting and strategic depth more than they need. In a crowded DSP landscape, they deliver the rare blend of scale, transparency, and strategic storytelling that makes them one of the most compelling Amazon DSP agencies choices today.

2. BTR Media

Similar to SellerApp, Better AMS (Now BTR Media takes a data-first approach to DSP. They help brands unlock audience segments and build strategies around analytics. Their team helps brands scale their ad reach by integrating DSP into their broader Amazon Advertising strategy.

They emphasize flexibility in setting up DSP campaigns that can adjust as needs shift rather than locking you into rigid plans. Better AMS positions DSP not as an isolated service, but as a continuum from sponsored ads all the way through to more advanced display-and-video buying via Amazon DSP.

On their site, they say they will help brands grow by “scaling up everything Amazon Advertising, from Sponsored Products all the way to Amazon DSP and everything in between,” showing that DSP is one of their core offering areas.

Because they already manage campaigns like Sponsored Products, Better AMS is able to fold in DSP with audience segmentation, targeting, and campaign structure that benefit from the rest of the Amazon ads they run. Their DSP work is about expanding reach and getting into placements and impressions that go beyond just search or standard display.

While they lean on proven techniques and industry insight, their public material is careful to frame their DSP work as part of a full Amazon Advertising stack rather than a separate, experimental add-on.

3. My Amazon Guy

My Amazon Guy helps brands scale with Amazon DSP by bringing in advanced targeting and ad formats that go beyond standard PPC. They run display, video, audio, and static ads both on and off Amazon in order to lift awareness, increase product visibility, and then drive more sales.

They make use of Amazon’s first-party data to build custom audience segments, such as shoppers by location, browsing behavior, or past purchase history, and use those for retargeting and reach campaigns.

Creatively, they integrate different ad formats (video, image banners, and audio) so that the ad messaging can reach customers at different touchpoints on mobile, desktop, streaming, or devices like Alexa or Fire TV.

They also emphasize optimization and campaign management. That means adjusting creative, tweaking targeting or budget, refining which placements work best, and doing frequent testing.

My Amazon Guy positions their DSP offering as a growth step for brands that have already seen decent performance with Amazon PPC and are ready to expand reach.

4. Tinuiti

Tinuiti’s Amazon services cover the full spectrum from Sponsored Ads to DSP and Amazon Marketing Cloud. Much like SellerApp, their team helps brands leverage Amazon’s first-party audience data and custom targeting features to run upper-funnel awareness campaigns, mid-funnel engagement, and lower-funnel retargeting, all with measurement and optimization built in.

One of Tinuiti’s strengths is their mastery of Amazon’s audience tools. They use Amazon Marketing Cloud to pull together organic and paid shopper signals, discover new audiences, and feed those insights back into DSP targeting to improve performance.

They’ve worked with brands to build full-funnel campaigns. For example, Tinuiti helped their client Blueair reduce acquisition costs, raise return on ad spend significantly, and use Custom AMC Audiences to guide shoppers through the funnel using Amazon DSP plus related creative and content work.

Because of their advanced partner status with Amazon, they can access tools and beta programs others might not. Their reporting, analytics, and creative support are fairly sophisticated, making them a strong choice when you need visibility, control, and scale.

Their services are especially well matched with brands that have sizable ad budgets and want to do more than just run display ads. They’re built to help with strategy, analytics, full-funnel campaign execution, and continuous improvement.

For brands that are more experimental with DSP or smaller in budget, Tinuiti’s depth of service is extremely attractive, though the scope and cost can be higher.

5. Perpetua

Perpetua offers its Amazon DSP service with a strong emphasis on self-serve tools that simplify how brands build, launch, and optimize full DSP orders.

Their platform lets you create audiences, generate creatives, and attach line items in a single, streamlined workflow instead of juggling multiple steps.

They’ve built out “Target Markets” audience templates, pre-built segments based on best practices that can be customized further, so advertisers get started faster while still being able to refine targeting precisely.

Budget behavior and optimization are central to their DSP product. Perpetua’s ad engine automatically shifts budgets between line items to improve performance and ensure pacing. According to their data, this outperforms Amazon’s native optimization tools by around 20%.

They provide consolidated analytics, including ASIN-level reporting across both DSP and Sponsored Ads, so you see how different ad types are performing together, not in silos.

Always-on campaign optimization is part of their offering: as campaigns run, the platform continuously monitors performance and makes adjustments, including when it comes to placement, audience segments, and budget allocation.

Because of how automated many of the optimizations are, some advertisers may find the trade-off is less granular manual control over every lever, though Perpetua does allow for customization where needed.

6. BellaVix

BellaVix handles Amazon DSP with a data-driven, full-funnel mindset. Their team manages awareness, consideration, purchase, and loyalty stages with tailored DSP campaigns that use precise targeting and performance analytics.

They use Amazon’s first-party data plus their own audience insights to reach customers across devices and ad formats: video, display, audio, and more. Their strategies are built to meet brands where their audience already is, both on and off Amazon.

Performance measurement is central to their DSP services. BellaVix provides regular reporting and audience insights so brands can see what’s driving results. Impressions, conversions, and reach are all part of the picture.

They also integrate DSP into a broader advertising strategy. Alongside Sponsored Products, Sponsored Brands, display ads, and content optimization, BellaVix ensures that DSP campaigns complement other Amazon ad types and strengthen the overall brand presence.

Their approach works very well for brands that want their ads to support not just immediate sales but sustained growth brands that care about awareness, loyalty, and holistic signals, not just click-throughs.

7. Bluewheel

BlueWheel brings together automation and strategic consultation in their Amazon DSP work. Their Amazon DSP service is designed to help brands reach audiences both on and off Amazon with display, video, and streaming placements, supported by tools like Amazon Marketing Cloud to analyze and refine who sees the ads.

They don’t require massive spending minimums to get started, making their DSP services accessible to smaller brands, though they also scale up for larger advertisers. Their team emphasizes daily tracking and optimization monitoring to see which audience segments and placements are delivering results and adjusting bids, creative, and targeting accordingly.

Creative support is part of their DSP service: BlueWheel develops both auto-generated ads and custom creatives, including video and display tailored to audience, device, or placement.

Their approach tends to balance transparency and flexibility. Clients see dashboards, frequent reporting, and campaign insights while having room to scale spending and tweak strategies.

Some clients may miss the boutique agency feel in terms of ultra-hands-on creative direction, since BlueWheel handles many of its processes via tech and optimized flows, but for many brands the trade-off is a smoother, more predictable experience.

8. Incrementum Digital

Incrementum Digital runs Amazon DSP with a full-funnel, data-driven mindset. They begin by doing deep onboarding that includes market, competitive, and audience analysis. From there, they build annual or seasonal media plans, setting budgets and custom audiences in line with product launches and promotional windows.

They use both Amazon’s first-party and third-party data, plus insights from Amazon Marketing Cloud (AMC), to target audiences more precisely. Their placements include display ads, video, and streaming TV, so brands can reach people across Amazon and off-Amazon touchpoints.

Once campaigns are live, they don’t just let them run. Incrementum continuously optimizes shifting budget based on performance, refining audience segments, running A/B creative tests, and using dashboard reporting to identify what’s working and what’s not.

Their value to clients lies in transparency and strategy. With their DSP work, clients get custom dashboards and deep reporting so they can see metrics that matter, not just generic impressions. They aim for scalable growth, helping brands improve visibility and awareness while keeping ROI front and center.

For brands ready to take DSP seriously those who want predictable plans, frequent optimization, and reliable measurement. Incrementum Digital is a strong fit. Their approach demands enough budget and clarity of goals, but for those that have both, it offers a pathway to consistent growth.

9. Acadia

Acadia is an DSP agency with deep roots in Amazon ecosystems (they’ve been managing brand accounts since 2015) and are one of the earlier adopters of Amazon DSP; in fact, they’ve held a dedicated DSP seat since 2017.

When brands work with Acadia, they gain access to expert audience targeting. Acadia uses Amazon’s first-party data, sophisticated segmentation, and creative message testing. They also lean on Amazon Marketing Cloud (AMC) to understand how upper-funnel awareness and consideration efforts feed into actual purchase behavior.

One of Acadia’s differentiators is that they can resell DSP seats, which allows brands to access more inventory or reach, often with reduced platform fees.

They stress strategy over short-term metrics. For example, they created a “Fit for Purpose” ADSP metric framework in 2023, defining next-generation metrics beyond just click-throughs and ROAS to better measure awareness, remarketing performance, and longer-term brand lift.

They also offer full-funnel campaign design. They integrate DSP with sponsored ads, content optimization, product content, and inventory & operations support, making Amazon DSP part of a comprehensive strategy rather than a standalone tool.

A useful case study is with Kenra Professional, where Acadia used Amazon Streaming TV (STV) through Amazon DSP along with AMC to reach new audiences. They excluded existing customers to focus on new buyers, tested homeowners’ creatives, used STV in the upper funnel, and then applied full-funnel tactics. The outcomes were a major lift in brand searches, huge growth in new-to-brand purchases, and increased revenue.

10. Kepler Group

Kepler Group is one of the more mature experts when it comes to Amazon DSP. They aren’t just another ad agency; they’ve earned Amazon Advanced Partner status (including for Amazon Marketing Cloud), which means they’ve been vetted for deeper technical ability and access.

When working with Kepler, brands get flexible service models: you can go fully managed or shift toward more in-house/self-service over time. Their Amazon DSP work covers not just display but premium placements like streaming TV, Twitch, video + audio, and Amazon’s off-Amazon inventory.

They also lean heavily on measurement. Through Amazon Marketing Cloud, Kepler helps clients analyze overlap, audience behavior, and purchase journeys so DSP isn’t just about reach or impressions but understanding what drives new-to-brand acquisition or lifts in ROAS.

Brands that work with Kepler tend to see quick improvements. For example, they’ve reported campaign lifts of 40-400% a few weeks after launch, depending on objectives and starting baselines.

Because of their scale, tools, and experience, Kepler is especially well suited for mid-sized to enterprise brands that want serious Amazon DSP work: premium inventory, cross-format placements, and deep analytics.

That said, brands just getting started with DSP and limited budgets might find their services and requirements more advanced (and possibly more expensive) than boutique providers.

How to Choose the Best Amazon DSP Agencies?

Choosing the right Amazon DSP agencies isn’t just about picking the one with tools that shine from a distance or the lowest rates. It’s about finding a partner that understands your brand’s goals, challenges, and growth trajectory.

Experience is critical. Amazon DSP agencies with a proven track record on Amazon DSP and ideally other retail platforms will bring insights that help you avoid common pitfalls and take advantage of new opportunities.

Equally important is the balance between technology and human insight. While automation is crucial for scaling, campaigns still require strategists who understand customer psychology, creative storytelling, and timing. The best agencies pair smart tools with seasoned experts who know when to intervene.

You also want a profit-first mindset. It’s easy to get lost chasing clicks and impressions, but campaigns should always be aligned with measurable business outcomes. A good agency will help you connect advertising spend with revenue, margins, and customer loyalty.

Creative support is another factor to look for. More than visual ads, they need context and messaging that your audience will find relatable. The right agency helps craft creatives that feel authentic, relevant, and persuasive.

Transparency in reporting is non-negotiable. Look for agencies that offer access to dashboards and detailed reports where you can see how every decision is made, from targeting to bidding to pacing.

Scalability matters as well. Whether you’re managing a handful of products or hundreds, you need Amazon DSP agencies that can scale campaigns smoothly without compromising on strategy or support.

Communication is extremely important. Direct access to account managers and open channels for feedback guarantees that issues are identified early and campaigns remain in sync with changing requirements.

Pricing should be equitable and flexible. Hidden fees or strict contracts should be avoided. The best agencies will provide straightforward price models that help you scale with your company rather than tying you to rigid terms.

At the end, client fit is essential. Every agency has its own sweet spot, whether it’s for startups, mid-market sellers, or major corporations. Choosing an agency whose capabilities coincide with your specific goals ensures that you have the right assistance you need to grow.

Final Thoughts

Amazon DSP is an extremely useful tool, but it needs a mindful strategy and thoughtful approach to truly unlock its potential. Partnering with right Amazon DSP agencies like SellerApp or Bellavix will ensure that your campaigns perform. Whether you’re just beginning in programmatic advertising or managing a complex, data-driven operation, a good agency helps you make informed decisions, scale effectively, and build lasting customer relationships.

Brands benefit greatly from agencies that provide organized support and clear guidance. Analytics-driven strategies, cross-channel insights, and experienced strategists make a significant difference for businesses. At the end of the day, the finest agency is one that blends technology and human knowledge, adjusts to your demands, and helps in focusing on growth, leaving you with no second thoughts.

With the right Amazon DSP agencies you can become not just another marketing channel but a strategic advantage that propels your brand forward with purpose and precision.

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