Growing a brand to seven figures is rarely a straight line. For our brand, it was a series of crazy pivots, late nights, and countless moments of uncertainty.
Our primary vision was to sell high-quality, natural, and ethically sourced products. When we were done validating our several products, we knew we had something special—but turning that promise into widespread success? That was the challenge.
Shopify worked for us to a certain extent and continues to be a core part of our business. However, we wanted visibility at a marketplace level, so we chose Amazon. Unfortunately, it was incredibly harder to scale than we imagined.
Agencies did work out for us to a certain extent. But our catalog needed to be bigger and required thousands of campaigns. That’s when we realized we needed data/insights more than just one account manager.
The turning point came when we discovered SellerApp’s Amazon Seller API, which transformed the way we approached every aspect of our business. Back in the day, we used SellerApp’s category reports to inform our NPD strategies, and we reached out to them if they had a solution. The rest is history.
Here’s how we navigated the obstacles, integrated new strategies, and found the path to sustainable growth with an API:
The Early Challenges: What Stood in Our Way
Like many brands on Amazon, we faced challenges that threatened to cap our growth. Here’s what kept us awake at night:
Blind Spots in Product Positioning
We were in an extremely competitive category. So much so that there was even a white-labeling company that was essentially giving birth to thousands of competitors by the minute.
However, we were already 100% in and had no choice but to carve out a space for ourselves. Unfortunately, enthusiasm and haphazard effort couldn’t beat the granular insights that could help us effectively resonate with the buyers.
Missed Opportunities in Pricing
Pricing was an incredibly hard nut to crack. In fact, we used to joke with our investors that competitor pricing felt like a moving target (maybe not the smartest thing to say to your investors). We did try a couple of things like repricing tools. Although it did help for a while, we needed a solution that could help us design a more effective overall pricing strategy.
Keyword Chaos
As you can imagine, the keyword research process was incredibly time-consuming. Especially, when considering the sheer volume of our listings and campaigns. The manual process we were using also didn’t help when it came to real-time trends. As a result, the majority of our listings and campaigns didn’t reach the right target audience, let alone convert them.
Always a Step Behind
Instinctually, we did understand that we were not maximizing our presence on Amazon. We could feel opportunities slip through our fingers. For example, we could tell if we did prime our ads for certain times of the day, we could have higher conversions but we could not effectively gather this data. With every fight, we felt the pressure of falling behind the mount.
Inconsistent Ad Performance
Until about a year ago, our spending was like a black hole. Every campaign felt like it was a shot in the dark. Of course, we did make decent returns from about 20% of our catalog. But we knew we could be doing way more.
The other 80% of campaigns drained our budget without a clear ROI in sign. Most importantly, at some level, we were struggling to connect ad spending to customer behavior.
Scaling Pains
I mentioned that we had a massive catalog, but that was largely because we took a “throw everything at the wall and see what sticks” approach. While category reports helped scale our product line, what we needed was an expanded version of those reports, covering several other attributes as well.
We knew that to grow, we needed more than intuition. We needed precision and granular data—that’s when we turned to SellerApp’s Amazon Seller API.
“Scaling our supplement brand on Amazon was filled with challenges—from blind spots in product positioning to chaotic pricing and keyword management. We struggled with staying ahead of competitors and optimizing our ad spend, leaving us feeling like we were constantly one step behind. SellerApp’s API helped us identify and address these issues, providing us with the data we needed to make smarter, more effective decisions.” – Jonathan, Co-founder of a 7 Figure Supplement Brand
The Turning Point: How SellerApp’s API Transformed Our Business
SellerApp’s API didn’t just help us fix our existing processes—it fundamentally shifted the way we approached our business. This product details API didn’t just give us data; it gave us actionable insights.
By taking advantage of attributes like ratings, BSR, pricing details, reviews, and several other crucial data points we transformed our overall operations. Here’s how it made a difference:
Understanding What Customers Want: Analyzing Product Ratings and Reviews
In the crowded health supplement market, standing out meant truly understanding our customers. With the API, we analyzed:
- Customer Sentiment — By studying recurring themes in reviews, we identified what mattered most to buyers. For example, customers consistently praised “clean ingredient lists” and “eco-friendly packaging,” so we emphasized these in our product descriptions.
- Hidden Gaps — Reviews also revealed pain points in competitor products, like “hard-to-open packaging” or “overly large capsules.” These insights inspired a new product line that quickly became a bestseller. By acting on this feedback, our product ratings improved, driving better visibility and trust.
- Faster Customer Engagement — Monitoring customer questions and feedback in real-time meant we could address issues before they snowballed. We were able to respond swiftly to questions about ingredients, product usage, or shipping, which built customer trust and loyalty.
One prime example of this agility was our approach during major sales events like Prime Day. While many brands were scrambling to optimize their listings and fine-tune their ad spend, we were already equipped with insights that allowed us to move swiftly and confidently. Our preparation resulted in record-breaking sales that exceeded our expectations by 20%.
Winning the Pricing Game: Real-Time Competitor Analysis
Dynamic pricing, unfortunately, is not just a random buzzword—it’s survival on Amazon. Using SellerApp’s pricing data API, we:
- Tracked Competitor Movements — The API alerted us to price drops or promotions and fetched this data quickly, allowing us to adjust our strategies instantly. For example, during a seasonal surge for immune-support supplements, we adjusted pricing dynamically, boosting sales by 30% without sacrificing our margins.
- Effective Competitor Intelligence — SellerApp’s data provided deep insights into competitors’ strategies, such as which keywords they were ranking for and how their products were performing. We could see when they were running promotions or launching new SKUs, enabling us to adapt our strategy without missing a beat.
- Optimized Profit Margins — By balancing competitive pricing with value-based positioning, we improved the selling price of certain ASINs and maximized overall revenue without racing to the bottom. This also helped us compensate for listings that kept fluctuating in performance due to heavy competition.
Improving PPC Campaigns with Data: Improving Ad ROI
As mentioned earlier PPC has always been a sore spot for us, draining resources without delivering consistent results. SellerApp’s API provided clarity:
- Targeted Keywords — By identifying high-performing keywords tied to our competitors’ top-rated products, we refined our targeting. Like to an unbelievable degree. Delivery to the right type of audience was off the charts.
We refined our ad campaigns to target only the most profitable search terms. This meant we could focus our budget on campaigns that had a proven track record of success, rather than casting a wide net and hoping for the best.
- Efficient Budget Allocation — The ad performance data helped us cut wasteful ad spend and double down on winning campaigns. The result? A 40% increase in ad conversions within three months.
Smarter Product Expansion: BSR, Market Basket Data and Market Trends
Expanding our product line was always a risk. After all, it’s a super competitive category. With SellerApp’s BSR data, Market Basket Data, and several other data points we:
- Identified Emerging Niches — We spotted trends in lesser-known categories, like “adaptogenic supplements,” and launched products tailored to growing demand. Within a year, these insights helped us launch two new product lines, both achieving six-figure revenue within six months.
- Forecasted Success — Revenue estimates gave us confidence in which products to prioritize.
- Local Keyword and Trend Analysis — Before we launched in Europe and Canada, we used SellerApp’s region-specific keyword tools to identify high-potential search terms and local trends. This helped us tailor our product listings and ads to the preferences of new audiences.
- Understanding Regional Competition — SellerApp provided us with an overview of competitor performance across different regions. This insight helped us identify markets where we could compete effectively and spot emerging trends that hadn’t yet made waves in our home market.
Within three months of expanding to new markets, we saw a 20% boost in international sales. This success was directly linked to our use of SellerApp’s API, which gave us the insights and strategies to approach these markets with confidence.
The Results: A Data-Driven Transformation
The impact of SellerApp’s API on our business was undeniable. Here’s what changed:
1) Revenue Growth: Annual sales surged by 50%, solidifying our place in the seven-figure club.
2) Customer Loyalty: Improved ratings and tailored offerings turned one-time buyers into repeat customers.
3) Operational Efficiency: Automated insights saved us countless hours, allowing us to focus on innovation.
“SellerApp’s API gave us the tools to turn our challenges into growth opportunities. It provided actionable insights that helped us refine our pricing strategy, improve PPC performance, and identify emerging product niches. With real-time data, we made precise, data-driven decisions that led to a 50% increase in annual sales and solidified our place in the seven-figure club.” – Alex, Co-founder of a 7 figure supplement brand
The Human Connection of SellerApp
While the technical capabilities of SellerApp’s API were essential, what truly made the experience valuable was the human element behind it. The documentation was clear, user-friendly, and easy to navigate, even for our team members who weren’t technically inclined.
When we ran into questions or needed a deeper dive into a specific feature, the support team was always there—responsive, knowledgeable, and genuinely invested in our success.
SellerApp didn’t just provide us with data; it gave us the tools and the confidence to use that data effectively. The API was brilliant, but the people behind it made the journey smoother.
Why SellerApp’s API Is a Must-Have for Ambitious Brands
Scaling a brand is a journey, and having the right partner can make all the difference. Whether you’re just starting or ready to scale, SellerApp’s Amazon Seller API offers the tools you need to:
- Understand your market with precision.
- Optimize your operations for maximum efficiency.
- Grow strategically with confidence in your decisions.
If you’re looking for a partner in your growth journey, SellerApp isn’t just a tool—it’s the edge you’ve been searching for.
From product development to ad optimization and international expansion, the right data can turn good ideas into great results. If you’re ready to experience the power of informed decision-making and real impact, take the next step with SellerApp. Your brand’s growth story deserves it.
