Amazon is the powerhouse of online shopping. Selling on Amazon can open up possibilities of reaching infinite customers across the world. Given the number of sellers present today, it becomes an arduous task to make yourself distinguishable from the crowd. This is where Amazon product listing come into play.
A product listing is a page a user lands on when they click on a particular product. The listing page contains complete information like name, description, images, price, reviews, ratings, shipping, etc.
If you’re an Amazon seller, you know how crucial Amazon product listings are. You need to make sure they are well-written and informative as it is what sells your goods.
What is Amazon Product Listing Optimization?
It’s the process of enhancing your Amazon product listing to match a user’s search term. The purpose of doing this is to make yourself visible to buyers and increase sales. It is an ongoing procedure and needs to be frequently updated. Optimizing your product detail page involves making a few changes now and then so that whatever the buyers are searching for is included in it.
It is beneficial for the following reasons,
- It makes your products more appealing to the customers
- It makes it appear to more buyers thanks to the keywords
- It brings more traffic and conversions
- There is transparency, as buyers can see all the details about the product you are selling
- It increases sales as more people visit your page
Why do Amazon sellers need Amazon listing optimization services?
The Amazon algorithm works in such a way, that if one action is considered a good practice today, it will be obsolete tomorrow. Since the algorithm is constantly changing, a listing optimization agency can help keep up with these ever-evolving practices. The Amazon listing optimization services will promote your products and rank better.
The Amazon product listing services include but are not limited to, –
- Keyword research
- SEO friendly title
- Bullet point and description
- Image optimization
- A+ content
- Competitor analysis
- Market research
- Backend keywords
- Amazon SEO
- Product copy
- Listing quality checker
- Inventory management
- Product categorization
How to crush competitors with Amazon listing optimization services
The primary motive for selling on Amazon is to have a wider reach of customers. Appointing a listing optimization agency will assist in a guaranteed better ranking of your product detail pages. Many new sellers are not well-informed about how to optimize their product listings. By letting the experts take over, you are allowing an increase in getting more sales and customers. If you are still considering hiring an agency to optimize your Amazon listing, here are a few reasons why you should –
Keywords:
With the help of an Amazon keyword research tool, pick the most relevant keywords and add them to your listing, so it ranks at the top of Amazon search results. The more relevant keywords you use, the more likely you will be ahead of your competitors.
Reviews:
Work towards getting good reviews. By using this strategy, you can stay on top of the game, as buyers will look at your ratings and reviews before making a purchase. If your product has high reviews, your listing will get more visitors and conversions.
SEO:
Always keep your listings updated. Check for keywords that are trending and add them in your title, description, backend keywords, and bullet points. Use high-quality images and videos to make more people interested in your items.
PPC:
Running PPC or sponsored ads will ensure your listing is shown to more people when compared to getting traffic organically. If you want to reach more people from your target audience, consider investing in paid advertisements.
Inventory:
Make sure to stock up on your inventory at all times. No shopper likes to see the phrase out of stock. If your product is unavailable, buyers will lose interest and look for other sellers, making you lose out on sales.
Top 10 Amazon Listing Optimization Agencies for 2022
1. SellerApp
SellerApp is the solution for all your Amazon marketing needs. They offer some of the best services for Amazon that will help in Search Engine Optimization, Pay-Per-Click Advertising, Sales, Automation, etc.
But if you are exclusively looking for a management service that will help in the Amazon product listing optimization process, then you are at the right place -SellerApp.
Their team of experts will first do a complete analysis of your account along with research about the competitors, product, market, and keywords.
With the help of the Amazon keyword research tool, they will find the terms related to your product that are being searched for the most.
A blueprint is made where the keywords are incorporated into the title, description, and bullet points. If you have registered with Amazon Brand Registry, they will create A+ content for your brand.
They will also provide backend search terms and give product photography tips for a better ranking.
The results they have achieved speak volumes about their work. They have analyzed over 20,000 Amazon listings, improved conversions by 67%, and increased organic traffic by 83% since inception.
They have worked with big brands like Coca-Cola, Samsung, Tag-e-Nuff, Philips, and more. There are three plans available for sellers to choose from, ie. freemium, pro lite, and the professional plan. They also offer a free 7-day trial.
Services:
- Organic rank analysis
- Buyer keyword research
- Competitor analysis
- Backend Keyword analysis
- Listing creations and optimization
- A+ content
2. SellerLabs
SellerLabs aims to help Amazon sellers sell more, grow their business, and maximize profits. Their purpose is to provide companies with the services they need to excel. Their features include Amazon listing optimization, Amazon PPC management, Amazon store, Amazon messaging optimization, and photography services.
If you are contemplating whether you should choose SellerLabs for your Amazon listing optimization, rest assured because the expert team’s priority is customer satisfaction. They understand their customer’s needs and deliver results based on them.
Their pricing plan starts at $49 per month. The pricing is based on the revenue generated by your company currently. As your business grows, the price will change.
Services:
- Keyword exposure data
- Product Title
- Product bullet points
- Product Description
- Product specifications
- Backend search term optimization
- Terms of service compliance
3. Amzonestep
Established in 2017, Amzonestep provides eCommerce business solutions. The experts have a thorough understanding of how online business works. They aim to help Amazon sellers reach their full potential, optimize their listings and get a high rank for their products. With Amzonestep, sellers can beat their competitors and earn the amazon choice tag for their brand.
Their team of experienced individuals will deliver your desired results in just a few steps. First, a call will be scheduled with the seller where all details will be provided, after which they can decide on the package they want to opt for.
The SEO experts will then examine your products, market, and competitors and conduct keyword research. This will determine the high-ranking keywords for your goods.
Based on the acquired data, they will then create or optimize your listings and add the best keywords, bullet points, and features of the product.
And lastly, they will have a session where the client can review and provide feedback.
They provide two plans, ie. the full listing pack or the super pack. They have worked with renowned brands like Philips, HP, Oral-B, Bluenotes, and more.
Services:
- Listing optimization
- Product photography
- Product videography
- Keyword ranking
- A+ content
4. Seller Interactive
Seller Interactive aims to enable Amazon sellers to dominate the eCommerce platform by providing product optimization services. The agency will provide all kinds of management services required by eCommerce sellers. Their unique approach of supporting businesses at all stages, be it someone who has just launched their brand or an already established one, is what makes clients reach out to them. They believe in providing tangible results.
Their process is quite straightforward and uncomplicated. It starts with an on-call consultation where the experts and sellers discuss the nature of their business and see what actions could improve the quality of their listings.
Based on the discussion, the team will then optimize your Amazon product listings.
And lastly, they will implement these changes in the listings so you can achieve maximum results.
They have collaborated with clients like Quench Co, Hair Burst, Woken Coffee, Tribella, Vortex Enterprise, and Gator Cable.
Services:
- Listing optimization
- Product listing management
- A+ content
- Product launch
5. SupplyKick
Founded in 2013, SupplyKick is an agency that provides numerous Amazon services like marketing, advertising, brand management, and logistics and fulfillment. Their goal is to deliver the best results and increase sales of your brand.
They have an excellent track record and have up to 60% increase in conversion rate. If you opt for their marketing service, you also get product photography and branded content services for free. If you have customized photography order that goes beyond free assistance, you can reach out to a third-party product photo editing service.
Choosing SellerKick is going to elevate your Amazon listings. They will manage your seller account. You no longer have to worry about the changing trends and algorithm strategies of Amazon, as the team will handle that.
Their service is unmatched and they have account managers who will take over your account, look after the process and give solutions to improve the results. And finally, it is a quick and efficient process that will save you a lot of time.
Services:
- Keyword optimized copywriting
- Platform branding
- A+ content
- Product video and photography
- Product variation updates
- Custom storefront
- Cross-channel brand consistency
6. SunTec
SunTec India is an eCommerce outsourcing agency that was started in 1999. With their years of experience, they have come to be renowned for their services. They have worked with clients all over the world and have managed over 3500 Amazon stores.
SunTec’s Amazon listing optimization is one of the best services in India. Some of the reasons why you should choose this agency are their 20+ years of excellent track record, global clientage, and the customer support team who are always available.
Their service will help you in various aspects such as bullying brand loyalty, getting more visibility, beating your competitors, targeting different groups of audiences, and boosting conversions.
They have flexible plans that can be customized as per your needs. You can also request free sample work. Some of their clients include Honda, Pepsico, Bose, Panasonic, Lumens, Dentsu, Arboreus, and many more.
Services:
- Title Optimization
- Product Description
- A+ content
- Bullet points
- Keyword research
- Backend keywords
- Competitor and market research
- Image editing
- Product optimization
7. eStore Factory
Founded in 2014, eStore Factory currently has offices present in the United States, Germany, Australia, India, and United Kingdom. The agency is a holistic center for all Amazon management services. They have won multiple awards for the services they provide. Over the years, they have worked with more than 1200 sellers, and have generated over 140 million dollars in sales.
Their approach aligns with what sellers are looking for. They promise to help you get product visibility, higher revenue, brand building, lower ACoS, and global reach for your brand.
The pricing for Amazon product listing optimization service is 99 dollars per product. They have worked with Lifestrength, Green Max, Loopacell, GT Omega, and more.
Services:
- Product Title
- Keyword research
- Backend search terms
- Competitor analysis
- Product description and bullet points
- Product research and brand presentation
- Google ads and SEO experts
8. Best Seller Listers
If you are looking for a complete Amazon listing optimization package, Best Seller Listers is the right choice for you. Their management services include Amazon listing copy, A+ description, product photography and graphic design, storefront design, product video, PPC ads, product packaging, product launch giveaway, and brand approvals.
To get started, all you have to do is go to their website and click on the Create My Listing option. Provide the details of your product and description in the form.
Share high-quality product images and brochures. The images will be optimized by their team.
They will share the optimized listings with you for review and feedback
Once completed, they will update the listings on Amazon directly and your page will go live.
They have worked with brands like Zahler, OtterBox, Lieber’s, Thomy, The Westclox Source, and more. While choosing a plan, sellers have four options.
- Basic listing – $599
- Next level listing – $699
- Advanced branded listing – $999
- VIP branded listing – $1199
Services:
- SEO optimized title
- Description and bullet points
- Keyword research
- Market and competitor research
- Backend keywords
- Keywords for PPC ads
9. Mindful Goods
Mindful Goods company enables sellers in creating impressive Amazon listings that will boost their visibility, conversions, and revenue. Unlike the other companies mentioned on this page, this is a women-led consultancy that works exclusively with Amazon.
Established in 2017, Daniela Boltzmann and her team have worked with several brands like Pop Chips, Rind, and Momofuku.
If you are finding the process of optimizing your Amazon product listings, Mindful Goods can help you.
Services:
- Keyword research
- Sales copy
- Testing images
- A+ content
- Product images
- Customized storefronts
10. Digital Berge
Digital Berge is an advertising company that specializes in all aspects of the eCommerce experience. They provide services like SEO, SMO, PPC, ORM, digital marketing, video development, and web designing. Digital Berge is prevalent across multiple locations across the world.
They improve the ranking of the seller’s goods by combining the use of technology, creativity, insights, and analytical knowledge. Their goal is to produce better rank, customer experience, and conversion rate, and scale your business. They have worked with countless clients for over 20+ years and some of them are – Goibibo, Infodrive India, Impetus, Nablizer, Maple Bear, Vahdam, Shecup, Vareesha, etc.
Services:
- Keyword report
- Product title and description
- Well-designed bullet points
- Backend search terms
Conclusion
The best Amazon product listing agencies are those that provide a complete package of services, have a good track record, and have a team of experts who are familiar with the Amazon algorithm.
It is essential to choose the agency that meets your requirements. Since there are so many options available today, you should have no difficulty finding the most suitable one that is on par with your marketing goals.
