Top Amazon PPC Agencies: 13 Best Experts for Scaling Your Business

Starting a store on Amazon can be done in a few easy steps. All you have to do is sign up on the Amazon seller central website, set up your business, create product listings, and start selling. Simple right? But here’s the catch. The real challenge is to be consistent in being visible and relevant to your customers.

This can be achieved by PPC advertisements. Amazon Pay-Per-Click or Sponsored ads are where a seller creates paid campaigns to promote their business on Amazon. Every time a buyer clicks on these ads, the seller has to pay a fee. It helps the seller have a wider reach and be more visible. It is also a definite way of attaining a high rank and getting more customers.  

If you have little to no experience in running paid ads on Amazon, it can be quite unnerving. But don’t fret because there are numerous PPC Agencies in the market today that specialize in Amazon PPC management. Whether you are a small business or a large enterprise, these agencies will help you leverage PPC ads for all your marketing needs.

What is Amazon PPC Management?

Amazon PPC management is the process of overseeing all advertising activities like running, tracking, and optimizing the performance of each campaign. It requires constant monitoring and expert knowledge to run these ads.

If you lack experience, the whole process could work against you instead of working in your favor. That is the reason why companies entrust the responsibility of running PPC campaigns to these Amazon advertising agencies. With their expertise, they offer useful services for the successful running of your campaigns. Some of the services include,

• Amazon Keyword Research 
• Sponsored Products 
• Sponsored Brands
• Sponsored Display
• Coupon Management
• Campaign Management 
• Social Media Management
• Lifecycle Management 
• Email Marketing
• Bid Optimization

Why is PPC management important in Amazon Selling?

As a seller on Amazon, your goal is to have more sales. If your products are not reaching the right audience, you are missing out on those sales. Getting in touch with a PPC management agency will help you achieve your marketing goals. An agency is a viable option, as many sellers are not fully aware of how to market their brands. By handing over the responsibility to these professionals, you are opening up the chances of reaching more customers.

Saves your time:

The most apparent reason for choosing a PPC agency is that it saves time. One does not have to spend hours trying to manually monitor their campaigns. With the help of software and professionals, you can save time and focus on other tasks.

Scale your business:

Hiring a PPC expert is going to help you scale your business faster. These Amazon ad agencies have a thorough understanding of how the algorithm works. With their years of expertise, the work will be more efficient, and they can also provide you with reports to see where you need to make improvements.

Get more revenue: 

As we mentioned earlier, your goal as an Amazon seller is to get more sales. Hiring a specialist will help in bringing your store to the forefront. As more people come across your product page, you will have an increase in revenue.

Expertise:

Lastly, appointing an agent to do your work will never go wrong. Their updated knowledge will always come in handy in optimizing your product pages. They understand the tools and the Amazon algorithm like no other, so be assured that investing in an agency will be fruitful for your business.

What to consider before outsourcing amazon ppc services? 

There are a few factors to consider before choosing a PPC service. These factors will help you understand whether the agency fits your requirements or not. Make sure you go through the checklist and select the PPC management service.

1. Amazon ad partner: The paramount factor is to verify whether they are a part of the Amazon ad network. Ad partners help Amazon sellers scale their brands. 

2. Performance record: Check if the agency has a team of experienced people who know the ins and outs of PPC management. Have a look at the testimonials to see their track record in eCommerce ads. 

3. Result-oriented: The next step is to scrutinize if the specialists are committed to achieving better results. They must be proactive in handling the advertising process. 

4. Monthly metrics: They must provide a performance report of the PPC analysis on a monthly or a trimonthly basis. Getting a report often will help sellers track their ads better. 

How do I choose a good PPC management company?

Choosing the right PPC management company is crucial, as it plays a pivotal role in the success of your advertisements. Before you pick a management agency, you need to decide what services you will focus on. The next step is to research the company. The eligibility depends on the following factors – 

1. Look for a company that has prior experience. This field involves a lot of technical knowledge, so if they do not have enough experience, it could all go downhill. 
2. They must have ample knowledge of how the Amazon marketplace works. 
3. The services they offer must match the solutions you are looking for.
4. They should be good at managing a budget. 
5. Having an impressive track record shows they are authentic. 
6. Positive client feedback is the biggest indicator of their work. The more positive reviews there are, the better it is. 
7. You must also look for a transparent agency, as it is important to know what you will be paying for. 
8. Have a clear understanding of the money you are investing and the complete breakdown of where it is going.
9. A professional team with good communication skills is a big green flag when choosing an agency. They must be open to discussion, as this needs to be monitored 24/7 to avoid having any doubts or unclarity.  

Best Amazon PPC ad agencies: 

1. SellerApp

If you’re serious about selling on Amazon and actually scaling to unprecedented levels, SellerApp is the agency you’ll need. As an Amazon Advanced Partner, it’s the go-to choice for brands, other Amazon agencies, and CPG enterprises looking to scale their Amazon business with cutting-edge automation, deep data intelligence, and a performance-driven approach. 

Most importantly, it’s the agency we’ve used before and we’d recommend to any day of the week.

Especially, as it has proven itself by delivering exceptional results for over 30,000 sellers, including Coca-Cola! Having managed $3 Billion in Amazon ad spend, SellerApp isn’t just another PPC agency. It’s a full-scale ecommerce accelerator that combines incredible automation and optimization features with marketplace intelligence. You can easily ensure multi-platform expansion to drive results that other agencies simply can’t match. 

Whether you’re expanding your catalog, expanding to other geographies on Amazon or even expanding in a multi channel fashion, SellerApp has the expertise to make it happen. 

Although SellerApp made it’s mark for it’s tools and Amazon PPC agency vertical, it has now evolved into a full-scale ecommerce accelerator, helping brands scale beyond Amazon US and all the other Amazon geos  to Walmart Marketplace, Flipkart in India, ONDC, and Quick Commerce solutions. The shift to multi-marketplace optimization means brands now have access to insights and automation across the fastest-growing ecommerce platforms, ensuring they not only become category leaders but are on track to becoming behemoths.

Here’s what their customers say about SellerApp:

Here’s SellerApp’s Comprehensive Amazon Advertising & Ecommerce Solutions:

1. Amazon PPC & DSP Management

• Advanced rule based and AI-powered ad automation for Amazon Sponsored Ads.
• Granular bid optimizations that eliminate wasted spend.
• Amazon ads and account audit.
• Full-funnel marketing to maximize visibility and revenue.
• Custom strategies for Amazon US, Canada, UK, Germany, France, Italy, Spain, India, Australia, Mexico, UAE & more.
• Amazon Demand-Side Platform (DSP) campaigns to reach audiences beyond search ads.
• Get bimonthly reports to keep track of the ad performance.

2. Amazon Storefront & Listing Optimization

• Custom Amazon Storefront design for brand consistency & conversions.
• High-converting product listing optimization (A+ Content, SEO, images, copywriting).
• Competitor & category analysis for strategic listing improvements.

3. Amazon API & Data Intelligence

• Amazon Seller APIs and Ecommerce Data APIs with access to millions of proprietary data points.
• Custom reporting solutions tailored for Enterprise, D2C, and CPG brands.
• Real-time profit calculations & ad performance analytics.
• Sales, Inventory and Pricing Forecasting.

4. Multi-Marketplace Expansion

• Amazon, Walmart, Flipkart, & Quick Commerce integration.
• Strategic category-level insights to help brands win market share.
• Automated data tracking to optimize multi-platform performance.

5. Google Ads for Amazon & External Traffic Solutions

• Mix Media marketing to drive traffic to Amazon listings and improve overall business.
• Amazon Attribution tracking to measure non-Amazon traffic effectiveness.

Enterprise Solutions

• End-to-end data for CPG and large D2C brands.
• Out-of-stock data tracking & seamless order fulfillment.
• Enterprise-level multiple account management for agencies.

Why does SellerApp Stands Out?

Industry-Leading Amazon PPC Results: On an average, SellerApp delivers a whopping 3-5X in ROI and in sales. Most importantly, the campaign structuring and optimization has saved sellers millions in ad spend.

Unmatched Automation & AI: Real-time bid optimizations, custom automation rules, and one of the best AI automation features in the Amazon ads space that acts as a copilot. 

Multi-Marketplace Support: Amazon, Walmart, Flipkart, Shopee, Lazada, Instacart, ONDC & much more.

Enterprise-Level Customization: APIs, alerts, and fully tailored analytics.

Full-Funnel Amazon Advertising Approach: Maximizing visibility, conversions, and customer retention.

Most importantly, we evaluated SellerApp based on key metrics like expertise, delivering KPIs, innovation scope, and pricing, which are essential for a PPC agency.

Expertise: Their team of Amazon-certified experts has experience and expertise handling brands in most categories, including beauty, home and kitchen, electronics, and more. As mentioned earlier, SellerApp is also an advanced Amazon partner. Meaning, they can help you win the Amazon game with full-funnel marketing strategies and expert knowledge.

Performance and results: The team drives results and creates campaigns that are performance-driven. They have a track record of drastically increasing ROI and daily average sales by 3.7x for million-dollar brands. Be it leveraging brand ads to increase ROI or display ads to drive repeat purchases, the SellerApp team does know what it takes to drive key results for their customers. 

Innovation: This is very important for a business to scale into the next phase of growth. SellerApp team constantly innovates strategies and tools to simplify your tasks. Tools and frameworks like dayparting, automation, and the rest of the features are key examples of just that. 

Pricing: SellerApp scores massive brownie points in this category. They offer incredibly cost effective and affordable pricing compared to most of the players in this game. Moreover, they don’t lock you down for a year like Perpetua. You switch providers whenever you want to. Of course, they recommend a minimum of 3 months to see proper results. Especially, if you’re going in with messy campaigns or strategies. 

Industry Recognition & Client Success

Well, one of the SellerApp has worked with some of the biggest names in ecommerce, including Coca-Cola Japan, Samsung, and Philips, helping brands scale profitably with data-backed insights and AI-driven strategies. Recognized as a Scaled Technology Award Finalist in 2022, SellerApp is redefining what’s possible for ecommerce brands worldwide.

Ultimately, SellerApp isn’t just another PPC agency—it’s the best Amazon advertising agency out there. Having managed over 30,000 brands, saved clients millions in wasted ad spend, and generated a cumulative 5 billion in revenue, SellerApp is the only agency combining deep ad expertise with proprietary marketplace intelligence. 

With category-level data, predictive analytics, and full-funnel automation, SellerApp helps brands benchmark, optimize, and scale like no other agency can. If you’re serious about dominating Amazon, expanding to other marketplace,s and standing out as a category leader, there’s only one name that guarantees results—SellerApp. After all, massive D2C brands and CPG companies depend on SellerApp for their Data.

2. Nuanced Media

Nuanced Media is one of the leading Amazon PPC management agencies with a proven track record of 100s of millions of online sales for a wide range of different brands. They are an Amazon Ads Verified partner and part of Amazon SPN Network. 

The Benefits of Working with Nuanced Media: 

• An experienced team that represents a number of top 25 brands in their respective category on Amazon 
• Superior project management and direct interaction with the team that is managing your Amazon Advertising campaigns
• Advanced Amazon SEO Listing ranking strategy which leverages Amazon PPC 
• Listing keyword integration based on top converting PPC terms
• Multi-channel marketing strategy to accelerate sales and organic rank on Amazon  
• Amazon Demand Side Platform (DSP) capabilities 
• Review Aggregation strategies & implementation to increase organic reviews on Amazon 
• Bimonthly reports to keep track of the ad performance.

Services:

• Free Amazon PPC Audit
• Market Place Performance Reporting
• Amazon Campaign management
• A/B Split Testing 
• Organic ranking strategy
• Review Aggregation 
• Multi-channel marketing to Amazon 
• Keyword targeting
• And more….

3. AMZ Pathfinder

Brent Zahradnik started AMZ Pathfinder in 2015 to help brands boost their businesses on Amazon. Their management process starts with an account check. It is done to see what is lacking and which areas need improvement. An account manager will be assigned to you who will then make changes and optimize your amazon PPC campaigns. They will keep you updated about the ad performance, discuss any issues that come up, and give you a monthly report. You need to pay a two-month fee to start. 

Services:

• PPC Management
• Demand Side Platform Management
• Storefront Redesign and Build
• Google Ads for Amazon Sellers
• PPC Audit

4. AMZ Advisors

An advertising agency that provides a complete set of eCommerce services. Established in 2014, they operate in the United States, Canada, the United Kingdom, and Asia. They help brands, manufacturers and private labels grow their business on eCommerce platforms. 

Services:

• DSP advertising 
• Advertising management
• Reporting
• Marketing and promotional strategy

5. Sequence

Sequence Commerce is a company that provides advertising services. Their team is equipped with information about the Amazon marketplace and managing advertising accounts. They have worked with Pillsbury, Callaway, Stone Bridge, Joe Boxer, etc. By hiring the expert team at Sequence, you can increase conversions and sales of your brand. 

Their services include:

• PPC and search expertise
• Keyword research and advertising
• Campaign creation 
• Keyword bidding
• New customer acquisition
• Performance insights

6. Ad Badger

This agency is a pretty solid choice for sellers looking to scale their business to six figures. Ad Badger has been refining their skills and automation services since 2017. 

Currently, their bidding algorithms optimize campaigns in real-time, which can work well for brands that are looking for something more hands-off. Unfortunately, it also happens to be quite pricy as the plans start from $975/month. They also take 8% of ad spend, which adds up quickly for growing sellers. 

So, what services does Ad Badger?

• PPC Management – Focuses on automated bidding.
• PPC Coaching – For brands wanting to learn PPC strategies.
• Campaign Audit – A one-time deep dive into account inefficiencies.

Great for brands that want automation without full-funnel advertising capabilities. Unfortunately, you will need a lot more funds in your Amazon war chest.

7. Better AMS

Better AMS is rather low key these days. However, it’s primarily because their catering to larger companies that need help with retail advertising. Moreover, they offer services for Walmart and Target as well. 

Founded in 2016 by Taylor Benterud and Destaney Wishon, Better AMS uses internal tools to enhance, and optimize campaigns for these three ad campaigns. These internal tools do an amazing job at automating bids, harveting keywords, structuring campaigns, distributing budgets and much more. 

This agency also customize their services to meet the specific needs and distribute their budgets accordingly. Of course, it’s not just that simple, they also account for various factors such as sales velocity, seasonality and other key metrics.

So, what services does Better AMS provide?

• Covers all Amazon Ad formats on Sponsored Products & Sponsored Brands 
• Expanding reach through Sponsored Display & Sponsored Brand Video 
• Amazon DSP. Specifically, retargeting and audience-based advertising.
• Walmart Ads
• Target Ads
• Reports
• Customized Plans

A strong Amazon advertising agency, but lacks external traffic expertise and deep AI-driven optimization.

8. Perpetua Sellics 

Founded more than a decade ago in 2014. The Germany organization Perpetua (formerly Sellics) is one of the most well-known PPC automation tools in the market and can give SellerApp a run for their money.

Now, this platform is pretty powerful as it automates keyword bidding and campaign management, making it a fit for data-focused sellers. Of course, as we’re talking about agencies, Perpetua has an agency vertical as well. Although they have a pretty strong automation game, they lack when it comes to holistic brand auditing. 

What do they offer?

• Their core expertise is automation and bid optimization
• Keyword Automation 
• Campaign Optimization – AI-based campaign structuring.
• Dayparting – Schedules ads for peak hours.

Perpetua is perfect for those that prefer automation over hands-on PPC strategy. However, they do seem to drop the ball when it comes to strategic consulting and deep industry benchmarking that sets top-tier Amazon PPC agencies apart. Not to mention long term contracts that has resulted in their ex-clients venting on Reddit.

9. Teikametrics 

Teikametrics was founded in 2011 by Alasdair McLean-Foreman and its headquarters is in Boston, United States. The company has been successfully helping Amazon sellers for more than a decade now.

Their Flywheel 2.0 intelligence solutions connect marketplaces, analyze and optimize campaigns, and give desired results to clients. They have worked with countless brands like Nutribullet, Reef, Elf, Timberland, and more. They have three plans to choose from ie., basic, AI-powered, and ad management. 

Services:

• PPC optimization
• Campaign creation
• Customer acquisition
• Keyword research, bidding, and harvesting
• Seasonal and event strategy
• Budget Pacing
• Competitor analysis

10. PPC Entourage

PPC Entourage was founded by Mike Zagare in 2016. It is one of the leading companies known for Amazon PPC management. The Entourage 2.0 tool makes it easy for sellers to optimize and manage their advertisements. 

The features include

• Automation
• PPC optimization
• Keyword harvesting

11. Ad Advance 

Founded by Joe Shelerud and Thomas Wiklund, Ad Advance is situated in Minnesota, United States. The company is an Amazon advertising agency. They provide complete PPC management service; that includes keyword research, bid optimization, and campaign management. They specialize in Sponsored ads and Amazon Demand Side Platform ads. Their approach is transparent and tailor-made for each client. You will get a biweekly report to see the progress of what actions are taken on your campaigns.

Services: 

• Pay Per Click Advertising
• Amazon Web Services
• Amazon PPC
• Campaign Management
• Amazon MWS
• Marketing Strategy
• Marketing Research

12. Profit Whales

Profit Whales helps sellers optimize and manage their accounts to boost their business on Amazon. It was founded by Oleksandr Nyezhnyk and Ihor Dubovetskyi in 2018 and is located in Florida. The process includes complete analysis starting with account audit, testing, setting up the ad account, and daily monitoring and management of your campaigns. They provide weekly, monthly and quarterly reports for your campaigns. They offer a free audit report, and their fees start at $1000 per month. 

Their services: 

• Pay Per Click management
• Demand Side Platform ads 
• Product ranking
• PPC audit

13. Skai 

Started in 2006 and previously known as Kenshoo, Skai was rebranded in 2021. It was founded by Alon Sheafer, Amos Talmor, Nir Cohen, and Yoav Izhar-Prato. It is an omnichannel advertising company that helps sellers get data intelligence and scale up their business. They aim to enable brands to get insights and manage and monitor their ad campaigns. 

Services:

• Create campaigns
• Keyword targeting
• Bid optimization

Conclusion:

Hiring an Amazon PPC management service will open the ground for you to optimize and scale your business with ease. The PPC specialists will provide various useful services like keyword research, campaign management, automation, social media, email marketing, bid optimization, etc. 

We hope this article gives you a clear understanding of the best PPC services available. You are now equipped with enough information to choose a suitable Amazon PPC service and expand your business to its full potential.

About Arishekar

Arishekar specializes in digital marketing, in addition to website keyword optimization for search engines. His areas of expertise include enhancing the organic ranking of webpages on search engines with innovative SEO strategies and online promotions.

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