After all, DSP is a programmatic advertising platform that helps brands reach customers earlier, before they’re even actively searching. You can run display, video, or audio ads not just on Amazon but across other websites and apps where shoppers spend their time. Meaning, you will need the guidance of seasoned professionals.

What makes DSP special is its access to Amazon’s first-party data. That means you can target audiences based on their shopping behaviors, preferences, and browsing patterns. 

Whether it’s someone researching a product or casually watching content online, you can reach them with ads that feel personal and timely. It’s a way to build brand awareness, guide potential customers through the buying journey, and retarget them with ads that encourage them closer to a purchase.

Everything has a price tag, and so does Amazon DSP. There’s a minimum spend requirement of $30,000 per month in liquid assets just to get in. The stakes are high, which means this isn’t an area where you can afford trial and error. To make every dollar count, you need to partner with Amazon DSP agencies that know the ins and outs of DSP and can turn that investment into measurable growth.

For brands that want more than just search ads, Amazon DSP agencies open up tons of opportunities. 

The Benefits of Partnering with the Best Amazon DSP Agencies

When you are running a DSP campaign, know that it isn’t something you can just set and hope for the best. It’s a more advanced form of advertising that requires a thorough understanding of customer behavior, creative messaging, and constant optimization. 

That’s exactly why you need to work with Amazon DSP agencies that really understand Amazon DSP; it can make all the difference. 

First, agencies bring the experience needed to make sense of audience targeting. Sure, Amazon offers tons of data, but knowing who to target, how to segment them, and when to retarget them takes skill. Agencies help identify the right audiences and create campaigns that hit the mark without wasting money.

Then there’s the other side of the coin. A well-designed ad is more than a pretty image or catchy line; it speaks to a shopper’s needs and desires at the right time. Agencies can help you craft messaging that resonates while constantly testing and refining creatives for better engagement.

Measurement and tracking are other areas where agencies can help you with. They go beyond basic click or impression counts and help you understand how campaigns can impact your sales, brand awareness, and long-term customer value. This insight allows for smarter budgeting and faster adjustments.

Let’s not forget technology. Managing hundreds of ads, audiences, and placements is overwhelming. Agencies have the right tools to automate bidding, pacing, and optimization while keeping performance on track. They ensure campaigns scale smoothly, without constant micromanagement.

Amazon DSP agencies also safeguard your brand. With rules, privacy standards, and compliance requirements always evolving, working with a trusted partner ensures you’re on the right side of Amazon’s guidelines while protecting your reputation.

Ultimately, Amazon DSP agencies are your partner that helps you build campaigns thoughtfully, avoid costly mistakes, and grow sustainably, whether you’re just getting started or already competing at scale.

Top 10 Amazon DSP Agencies

Finding the right Amazon DSP agencies is about choosing an agency that can translate data into growth, balance automation with human strategy, and navigate Amazon’s evolving ad ecosystem with confidence. 

The best Amazon DSP agencies don’t simply push impressions; they help brands build visibility across the entire funnel, from awareness to repeat purchase. Below, we’ve rounded up ten agencies that stand out for their approach, expertise, and results, giving you a clear view of which partner might be the best fit for your brand. 

1. Sellerapp 

SellerApp is one of the rare agencies that has blended both technology and human expertise together for over a decade.

Where many Amazon DSP agencies stop at plugging campaigns into Amazon’s system, SellerApp goes further. They provide a full-funnel DSP partnership, combining audience science, predictive modeling, and creative strategy with direct access to experts who understand both retail media and consumer psychology.

Their proprietary tech stack integrates seamlessly with Amazon Marketing Cloud (AMC) and even custom API data that allows brands to unlock cross-channel attribution, build custom dashboards, and track granular data points that most Amazon DSP agencies can’t deliver. 

The result is better visibility into shopper behavior, from first impression to repeat purchase.

Their clients highlight that SellerApp’s always-on optimization is not just automated bid tweaks but real-time interventions guided by analysts who monitor brand safety, placement quality, and creative fatigue. For example, they’ve reported a lift in campaign by 60-500% a few weeks after launch, depending on objectives and starting baselines. 

The team is incredibly proactive, flagging opportunities before they slip through the cracks, which has translated into measurable ROI growth for brands across highly competitive categories.

Unlike many Amazon DSP agencies that treat DSP as a standalone service, SellerApp takes a consultancy-style approach. Beyond managing ads, they refine product pages, coordinate with retail readiness strategies, and ensure creatives align with shopper intent. From contextual targeting to sequential storytelling ads, SellerApp manages campaigns that balance scale with precision.

For enterprise sellers, one of the biggest challenges with DSP is aligning spending with inventory cycles. SellerApp solves this by offering demand forecasting and inventory planning so campaigns never overspend when stock is tight. 

Their support even extends into post-conversion engagement, like retargeting lapsed customers and amplifying review generation, ensuring long-term brand lift instead of short-lived spikes.

SellerApp offers the ideal balance of AI efficiency and human expertise, so smaller advertisers are not under the burden of reporting and strategic depth more than they need. In a crowded DSP landscape, they deliver the rare blend of scale, transparency, and strategic storytelling that makes them one of the most compelling Amazon DSP agencies choices today.

2. BTR Media

Similar to SellerApp, Better AMS (Now BTR Media takes a data-first approach to DSP. They help brands unlock audience segments and build strategies around analytics. Their team helps brands scale their ad reach by integrating DSP into their broader Amazon Advertising strategy. 

They emphasize flexibility in setting up DSP campaigns that can adjust as needs shift rather than locking you into rigid plans. Better AMS positions DSP not as an isolated service, but as a continuum from sponsored ads all the way through to more advanced display-and-video buying via Amazon DSP.

On their site, they say they will help brands grow by “scaling up everything Amazon Advertising, from Sponsored Products all the way to Amazon DSP and everything in between,” showing that DSP is one of their core offering areas.

Because they already manage campaigns like Sponsored Products, Better AMS is able to fold in DSP with audience segmentation, targeting, and campaign structure that benefit from the rest of the Amazon ads they run. Their DSP work is about expanding reach and getting into placements and impressions that go beyond just search or standard display. 

While they lean on proven techniques and industry insight, their public material is careful to frame their DSP work as part of a full Amazon Advertising stack rather than a separate, experimental add-on.

3. My Amazon Guy

My Amazon Guy helps brands scale with Amazon DSP by bringing in advanced targeting and ad formats that go beyond standard PPC. They run display, video, audio, and static ads both on and off Amazon in order to lift awareness, increase product visibility, and then drive more sales. 

They make use of Amazon’s first-party data to build custom audience segments, such as shoppers by location, browsing behavior, or past purchase history, and use those for retargeting and reach campaigns. 

Creatively, they integrate different ad formats (video, image banners, and audio) so that the ad messaging can reach customers at different touchpoints on mobile, desktop, streaming, or devices like Alexa or Fire TV. 

They also emphasize optimization and campaign management. That means adjusting creative, tweaking targeting or budget, refining which placements work best, and doing frequent testing. 

My Amazon Guy positions their DSP offering as a growth step for brands that have already seen decent performance with Amazon PPC and are ready to expand reach.

4. Tinuiti 

Tinuiti’s Amazon services cover the full spectrum from Sponsored Ads to DSP and Amazon Marketing Cloud. Much like SellerApp, their team helps brands leverage Amazon’s first-party audience data and custom targeting features to run upper-funnel awareness campaigns, mid-funnel engagement, and lower-funnel retargeting, all with measurement and optimization built in.

One of Tinuiti’s strengths is their mastery of Amazon’s audience tools. They use Amazon Marketing Cloud to pull together organic and paid shopper signals, discover new audiences, and feed those insights back into DSP targeting to improve performance.

They’ve worked with brands to build full-funnel campaigns. For example, Tinuiti helped their client Blueair reduce acquisition costs, raise return on ad spend significantly, and use Custom AMC Audiences to guide shoppers through the funnel using Amazon DSP plus related creative and content work. 

Because of their advanced partner status with Amazon, they can access tools and beta programs others might not. Their reporting, analytics, and creative support are fairly sophisticated, making them a strong choice when you need visibility, control, and scale. 

Their services are especially well matched with brands that have sizable ad budgets and want to do more than just run display ads. They’re built to help with strategy, analytics, full-funnel campaign execution, and continuous improvement. 

For brands that are more experimental with DSP or smaller in budget, Tinuiti’s depth of service is extremely attractive, though the scope and cost can be higher.

5. Perpetua 

Perpetua offers its Amazon DSP service with a strong emphasis on self-serve tools that simplify how brands build, launch, and optimize full DSP orders. 

Their platform lets you create audiences, generate creatives, and attach line items in a single, streamlined workflow instead of juggling multiple steps. 

They’ve built out “Target Markets” audience templates, pre-built segments based on best practices that can be customized further, so advertisers get started faster while still being able to refine targeting precisely.

Budget behavior and optimization are central to their DSP product. Perpetua’s ad engine automatically shifts budgets between line items to improve performance and ensure pacing. According to their data, this outperforms Amazon’s native optimization tools by around 20%. 

They provide consolidated analytics, including ASIN-level reporting across both DSP and Sponsored Ads, so you see how different ad types are performing together, not in silos. 

Always-on campaign optimization is part of their offering: as campaigns run, the platform continuously monitors performance and makes adjustments, including when it comes to placement, audience segments, and budget allocation. 

Because of how automated many of the optimizations are, some advertisers may find the trade-off is less granular manual control over every lever, though Perpetua does allow for customization where needed. 

6. BellaVix

BellaVix handles Amazon DSP with a data-driven, full-funnel mindset. Their team manages awareness, consideration, purchase, and loyalty stages with tailored DSP campaigns that use precise targeting and performance analytics. 

They use Amazon’s first-party data plus their own audience insights to reach customers across devices and ad formats: video, display, audio, and more. Their strategies are built to meet brands where their audience already is, both on and off Amazon. 

Performance measurement is central to their DSP services. BellaVix provides regular reporting and audience insights so brands can see what’s driving results. Impressions, conversions, and reach are all part of the picture. 

They also integrate DSP into a broader advertising strategy. Alongside Sponsored Products, Sponsored Brands, display ads, and content optimization, BellaVix ensures that DSP campaigns complement other Amazon ad types and strengthen the overall brand presence. 

Their approach works very well for brands that want their ads to support not just immediate sales but sustained growth brands that care about awareness, loyalty, and holistic signals, not just click-throughs. 

7. Bluewheel 

BlueWheel brings together automation and strategic consultation in their Amazon DSP work. Their Amazon DSP service is designed to help brands reach audiences both on and off Amazon with display, video, and streaming placements, supported by tools like Amazon Marketing Cloud to analyze and refine who sees the ads. 

They don’t require massive spending minimums to get started, making their DSP services accessible to smaller brands, though they also scale up for larger advertisers. Their team emphasizes daily tracking and optimization monitoring to see which audience segments and placements are delivering results and adjusting bids, creative, and targeting accordingly.

Creative support is part of their DSP service: BlueWheel develops both auto-generated ads and custom creatives, including video and display tailored to audience, device, or placement.

Their approach tends to balance transparency and flexibility. Clients see dashboards, frequent reporting, and campaign insights while having room to scale spending and tweak strategies. 

Some clients may miss the boutique agency feel in terms of ultra-hands-on creative direction, since BlueWheel handles many of its processes via tech and optimized flows, but for many brands the trade-off is a smoother, more predictable experience.

8. Incrementum Digital 

Incrementum Digital runs Amazon DSP with a full-funnel, data-driven mindset. They begin by doing deep onboarding that includes market, competitive, and audience analysis. From there, they build annual or seasonal media plans, setting budgets and custom audiences in line with product launches and promotional windows.

They use both Amazon’s first-party and third-party data, plus insights from Amazon Marketing Cloud (AMC), to target audiences more precisely. Their placements include display ads, video, and streaming TV, so brands can reach people across Amazon and off-Amazon touchpoints. 

Once campaigns are live, they don’t just let them run. Incrementum continuously optimizes shifting budget based on performance, refining audience segments, running A/B creative tests, and using dashboard reporting to identify what’s working and what’s not.

Their value to clients lies in transparency and strategy. With their DSP work, clients get custom dashboards and deep reporting so they can see metrics that matter, not just generic impressions. They aim for scalable growth, helping brands improve visibility and awareness while keeping ROI front and center.

For brands ready to take DSP seriously those who want predictable plans, frequent optimization, and reliable measurement. Incrementum Digital is a strong fit. Their approach demands enough budget and clarity of goals, but for those that have both, it offers a pathway to consistent growth.

9. Acadia 

Acadia is an DSP agency with deep roots in Amazon ecosystems (they’ve been managing brand accounts since 2015) and are one of the earlier adopters of Amazon DSP; in fact, they’ve held a dedicated DSP seat since 2017. 

When brands work with Acadia, they gain access to expert audience targeting. Acadia uses Amazon’s first-party data, sophisticated segmentation, and creative message testing. They also lean on Amazon Marketing Cloud (AMC) to understand how upper-funnel awareness and consideration efforts feed into actual purchase behavior. 

One of Acadia’s differentiators is that they can resell DSP seats, which allows brands to access more inventory or reach, often with reduced platform fees.

They stress strategy over short-term metrics. For example, they created a “Fit for Purpose” ADSP metric framework in 2023, defining next-generation metrics beyond just click-throughs and ROAS to better measure awareness, remarketing performance, and longer-term brand lift. 

They also offer full-funnel campaign design. They integrate DSP with sponsored ads, content optimization, product content, and inventory & operations support, making Amazon DSP part of a comprehensive strategy rather than a standalone tool. 

A useful case study is with Kenra Professional, where Acadia used Amazon Streaming TV (STV) through Amazon DSP along with AMC to reach new audiences. They excluded existing customers to focus on new buyers, tested homeowners’ creatives, used STV in the upper funnel, and then applied full-funnel tactics. The outcomes were a major lift in brand searches, huge growth in new-to-brand purchases, and increased revenue.

10. Kepler Group 

Kepler Group is one of the more mature experts when it comes to Amazon DSP. They aren’t just another ad agency; they’ve earned Amazon Advanced Partner status (including for Amazon Marketing Cloud), which means they’ve been vetted for deeper technical ability and access. 

When working with Kepler, brands get flexible service models: you can go fully managed or shift toward more in-house/self-service over time. Their Amazon DSP work covers not just display but premium placements like streaming TV, Twitch, video + audio, and Amazon’s off-Amazon inventory.

They also lean heavily on measurement. Through Amazon Marketing Cloud, Kepler helps clients analyze overlap, audience behavior, and purchase journeys so DSP isn’t just about reach or impressions but understanding what drives new-to-brand acquisition or lifts in ROAS. 

Brands that work with Kepler tend to see quick improvements. For example, they’ve reported campaign lifts of 40-400% a few weeks after launch, depending on objectives and starting baselines. 

Because of their scale, tools, and experience, Kepler is especially well suited for mid-sized to enterprise brands that want serious Amazon DSP work: premium inventory, cross-format placements, and deep analytics. 

That said, brands just getting started with DSP and limited budgets might find their services and requirements more advanced (and possibly more expensive) than boutique providers.

How to Choose the Best Amazon DSP Agencies?

Choosing the right Amazon DSP agencies isn’t just about picking the one with tools that shine from a distance or the lowest rates. It’s about finding a partner that understands your brand’s goals, challenges, and growth trajectory.

Experience is critical. Amazon DSP agencies with a proven track record on Amazon DSP and ideally other retail platforms will bring insights that help you avoid common pitfalls and take advantage of new opportunities.

Equally important is the balance between technology and human insight. While automation is crucial for scaling, campaigns still require strategists who understand customer psychology, creative storytelling, and timing. The best agencies pair smart tools with seasoned experts who know when to intervene.

You also want a profit-first mindset. It’s easy to get lost chasing clicks and impressions, but campaigns should always be aligned with measurable business outcomes. A good agency will help you connect advertising spend with revenue, margins, and customer loyalty.

Creative support is another factor to look for. More than visual ads, they need context and messaging that your audience will find relatable. The right agency helps craft creatives that feel authentic, relevant, and persuasive.

Transparency in reporting is non-negotiable. Look for agencies that offer access to dashboards and detailed reports where you can see how every decision is made, from targeting to bidding to pacing.

Scalability matters as well. Whether you’re managing a handful of products or hundreds, you need Amazon DSP agencies that can scale campaigns smoothly without compromising on strategy or support.

Communication is extremely important. Direct access to account managers and open channels for feedback guarantees that issues are identified early and campaigns remain in sync with changing requirements.

Pricing should be equitable and flexible. Hidden fees or strict contracts should be avoided. The best agencies will provide straightforward price models that help you scale with your company rather than tying you to rigid terms.

At the end, client fit is essential. Every agency has its own sweet spot, whether it’s for startups, mid-market sellers, or major corporations. Choosing an agency whose capabilities coincide with your specific goals ensures that you have the right assistance you need to grow.

Final Thoughts

Amazon DSP is an extremely useful tool, but it needs a mindful strategy and thoughtful approach to truly unlock its potential. Partnering with right Amazon DSP agencies like SellerApp or Bellavix will ensure that your campaigns perform. Whether you’re just beginning in programmatic advertising or managing a complex, data-driven operation, a good agency helps you make informed decisions, scale effectively, and build lasting customer relationships.

Brands benefit greatly from agencies that provide organized support and clear guidance. Analytics-driven strategies, cross-channel insights, and experienced strategists make a significant difference for businesses. At the end of the day, the finest agency is one that blends technology and human knowledge, adjusts to your demands, and helps in focusing on growth, leaving you with no second thoughts.

With the right Amazon DSP agencies you can become not just another marketing channel but a strategic advantage that propels your brand forward with purpose and precision.

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The post Top 10 Amazon DSP Agencies: Top Partners to Scale Your Advertising appeared first on Amazon-ASIN Blogs - Latest from Amazon Sellers: News, Advice, and Effective Strategies.

Our primary vision was to sell high-quality, natural, and ethically sourced products. When we were done validating our several products, we knew we had something special—but turning that promise into widespread success? That was the challenge. 

Shopify worked for us to a certain extent and continues to be a core part of our business. However, we wanted visibility at a marketplace level, so we chose Amazon. Unfortunately, it was incredibly harder to scale than we imagined. 

Agencies did work out for us to a certain extent. But our catalog needed to be bigger and required thousands of campaigns. That’s when we realized we needed data/insights more than just one account manager.

The turning point came when we discovered SellerApp’s Amazon Seller API, which transformed the way we approached every aspect of our business. Back in the day, we used SellerApp’s category reports to inform our NPD strategies, and we reached out to them if they had a solution. The rest is history.

Here’s how we navigated the obstacles, integrated new strategies, and found the path to sustainable growth with an API:

The Early Challenges: What Stood in Our Way

Like many brands on Amazon, we faced challenges that threatened to cap our growth. Here’s what kept us awake at night:

Blind Spots in Product Positioning

We were in an extremely competitive category. So much so that there was even a white-labeling company that was essentially giving birth to thousands of competitors by the minute. 

However, we were already 100% in and had no choice but to carve out a space for ourselves. Unfortunately, enthusiasm and haphazard effort couldn’t beat the granular insights that could help us effectively resonate with the buyers.

Missed Opportunities in Pricing

Pricing was an incredibly hard nut to crack. In fact, we used to joke with our investors that competitor pricing felt like a moving target (maybe not the smartest thing to say to your investors). We did try a couple of things like repricing tools. Although it did help for a while, we needed a solution that could help us design a more effective overall pricing strategy.

Keyword Chaos

As you can imagine, the keyword research process was incredibly time-consuming. Especially, when considering the sheer volume of our listings and campaigns. The manual process we were using also didn’t help when it came to real-time trends. As a result, the majority of our listings and campaigns didn’t reach the right target audience, let alone convert them.

Always a Step Behind

Instinctually, we did understand that we were not maximizing our presence on Amazon. We could feel opportunities slip through our fingers. For example, we could tell if we did prime our ads for certain times of the day, we could have higher conversions but we could not effectively gather this data. With every fight, we felt the pressure of falling behind the mount.

Inconsistent Ad Performance

Until about a year ago, our spending was like a black hole. Every campaign felt like it was a shot in the dark. Of course, we did make decent returns from about 20% of our catalog. But we knew we could be doing way more.

The other 80% of campaigns drained our budget without a clear ROI in sign. Most importantly, at some level, we were struggling to connect ad spending to customer behavior.

Scaling Pains

I mentioned that we had a massive catalog, but that was largely because we took a “throw everything at the wall and see what sticks” approach. While category reports helped scale our product line, what we needed was an expanded version of those reports, covering several other attributes as well.

We knew that to grow, we needed more than intuition. We needed precision and granular data—that’s when we turned to SellerApp’s Amazon Seller API.

“Scaling our supplement brand on Amazon was filled with challenges—from blind spots in product positioning to chaotic pricing and keyword management. We struggled with staying ahead of competitors and optimizing our ad spend, leaving us feeling like we were constantly one step behind. SellerApp’s API helped us identify and address these issues, providing us with the data we needed to make smarter, more effective decisions.” – Jonathan, Co-founder of a 7 Figure Supplement Brand

The Turning Point: How SellerApp’s API Transformed Our Business

SellerApp’s API didn’t just help us fix our existing processes—it fundamentally shifted the way we approached our business. This product details API didn’t just give us data; it gave us actionable insights. 

By taking advantage of attributes like ratings, BSR, pricing details, reviews, and several other crucial data points we transformed our overall operations. Here’s how it made a difference:

Understanding What Customers Want: Analyzing Product Ratings and Reviews

In the crowded health supplement market, standing out meant truly understanding our customers. With the API, we analyzed:

• Customer Sentiment — By studying recurring themes in reviews, we identified what mattered most to buyers. For example, customers consistently praised “clean ingredient lists” and “eco-friendly packaging,” so we emphasized these in our product descriptions.

• Hidden Gaps — Reviews also revealed pain points in competitor products, like “hard-to-open packaging” or “overly large capsules.” These insights inspired a new product line that quickly became a bestseller. By acting on this feedback, our product ratings improved, driving better visibility and trust.

• Faster Customer Engagement — Monitoring customer questions and feedback in real-time meant we could address issues before they snowballed. We were able to respond swiftly to questions about ingredients, product usage, or shipping, which built customer trust and loyalty.

One prime example of this agility was our approach during major sales events like Prime Day. While many brands were scrambling to optimize their listings and fine-tune their ad spend, we were already equipped with insights that allowed us to move swiftly and confidently. Our preparation resulted in record-breaking sales that exceeded our expectations by 20%.

Winning the Pricing Game: Real-Time Competitor Analysis

Dynamic pricing, unfortunately, is not just a random buzzword—it’s survival on Amazon. Using SellerApp’s pricing data API, we:

• Tracked Competitor Movements — The API alerted us to price drops or promotions and fetched this data quickly, allowing us to adjust our strategies instantly. For example, during a seasonal surge for immune-support supplements, we adjusted pricing dynamically, boosting sales by 30% without sacrificing our margins.
• Effective Competitor Intelligence — SellerApp’s data provided deep insights into competitors’ strategies, such as which keywords they were ranking for and how their products were performing. We could see when they were running promotions or launching new SKUs, enabling us to adapt our strategy without missing a beat.

• Optimized Profit Margins — By balancing competitive pricing with value-based positioning, we improved the selling price of certain ASINs and maximized overall revenue without racing to the bottom. This also helped us compensate for listings that kept fluctuating in performance due to heavy competition.

Improving PPC Campaigns with Data: Improving Ad ROI

As mentioned earlier PPC has always been a sore spot for us, draining resources without delivering consistent results. SellerApp’s API provided clarity:

• Targeted Keywords — By identifying high-performing keywords tied to our competitors’ top-rated products, we refined our targeting. Like to an unbelievable degree. Delivery to the right type of audience was off the charts. 

We refined our ad campaigns to target only the most profitable search terms. This meant we could focus our budget on campaigns that had a proven track record of success, rather than casting a wide net and hoping for the best.

• Efficient Budget Allocation — The ad performance data helped us cut wasteful ad spend and double down on winning campaigns. The result? A 40% increase in ad conversions within three months.

Smarter Product Expansion: BSR, Market Basket Data and Market Trends

Expanding our product line was always a risk. After all, it’s a super competitive category. With SellerApp’s BSR data, Market Basket Data, and several other data points we:

• Identified Emerging Niches — We spotted trends in lesser-known categories, like “adaptogenic supplements,” and launched products tailored to growing demand. Within a year, these insights helped us launch two new product lines, both achieving six-figure revenue within six months.

• Forecasted Success — Revenue estimates gave us confidence in which products to prioritize. 

• Local Keyword and Trend Analysis — Before we launched in Europe and Canada, we used SellerApp’s region-specific keyword tools to identify high-potential search terms and local trends. This helped us tailor our product listings and ads to the preferences of new audiences.

• Understanding Regional Competition — SellerApp provided us with an overview of competitor performance across different regions. This insight helped us identify markets where we could compete effectively and spot emerging trends that hadn’t yet made waves in our home market.

Within three months of expanding to new markets, we saw a 20% boost in international sales. This success was directly linked to our use of SellerApp’s API, which gave us the insights and strategies to approach these markets with confidence.

The Results: A Data-Driven Transformation

The impact of SellerApp’s API on our business was undeniable. Here’s what changed:

1) Revenue Growth: Annual sales surged by 50%, solidifying our place in the seven-figure club.

2) Customer Loyalty: Improved ratings and tailored offerings turned one-time buyers into repeat customers.

3) Operational Efficiency: Automated insights saved us countless hours, allowing us to focus on innovation.

“SellerApp’s API gave us the tools to turn our challenges into growth opportunities. It provided actionable insights that helped us refine our pricing strategy, improve PPC performance, and identify emerging product niches. With real-time data, we made precise, data-driven decisions that led to a 50% increase in annual sales and solidified our place in the seven-figure club.” – Alex, Co-founder of a 7 figure supplement brand

The Human Connection of SellerApp

While the technical capabilities of SellerApp’s API were essential, what truly made the experience valuable was the human element behind it. The documentation was clear, user-friendly, and easy to navigate, even for our team members who weren’t technically inclined. 

When we ran into questions or needed a deeper dive into a specific feature, the support team was always there—responsive, knowledgeable, and genuinely invested in our success.

SellerApp didn’t just provide us with data; it gave us the tools and the confidence to use that data effectively. The API was brilliant, but the people behind it made the journey smoother.

Why SellerApp’s API Is a Must-Have for Ambitious Brands

Scaling a brand is a journey, and having the right partner can make all the difference. Whether you’re just starting or ready to scale, SellerApp’s Amazon Seller API offers the tools you need to:

• Understand your market with precision.
• Optimize your operations for maximum efficiency.
• Grow strategically with confidence in your decisions.

If you’re looking for a partner in your growth journey, SellerApp isn’t just a tool—it’s the edge you’ve been searching for.

From product development to ad optimization and international expansion, the right data can turn good ideas into great results. If you’re ready to experience the power of informed decision-making and real impact, take the next step with SellerApp. Your brand’s growth story deserves it.

The post How We Scaled Our Supplement Brand to Seven Figures Using SellerApp’s Amazon API appeared first on Amazon-ASIN Blogs - Latest from Amazon Sellers: News, Advice, and Effective Strategies.

There are many valid reasons why an Amazon listing would be suppressed, but there is only one most common reason for it: violation of policies of Amazon. Some of the most key ones are listed as follows:

• The product listing contains incorrect or misleading information.
• The product sold belongs to those items which are already defined as the restricted items in Amazon.
• Some of the critical information related to product descriptions or customer reviews is not available.
• The listing images fail to meet Amazon’s image guidelines.
• There are numerous customer complaints along with a history of suspensions due to policy violations.
• Another area is that Amazon may also demote a listing for improving the overall shopping experience, particularly if the listing causes confusion or doesn’t match the relevant search queries.

What Does it Mean When an Amazon Listing is Suppressed?

An Amazon-suppressed listing is one that shoppers cannot see-it is completely hidden from search results and completely inaccessible to the public. Amazon suppresses listings it deems do not meet its standards or to otherwise violate its policies. That is to say, listings for best-selling products may be suppressed for whatever reason Amazon has ruled as a reason for doing so.

Suppression is not the same thing as removal, however. Suppressed listings can be reinstated when the problem is fixed. You may have to update the product page or even, in some cases, recreate a listing from scratch.

To determine if some of your listings are suppressed, go to Seller Central, then to the Inventory tab, and click on Manage Inventory. If you have something at the top that says like “Suppressed Listings”, click on that and it will show you which products are flagged. If you do not see this option, you’re good to go!

The Impact of a Suppressed Amazon Listing on Sellers

An Amazon suppression of a listing puts an item out of view in search results due to, among other reasons, selling at very high prices, poor-quality customer reviews, or the wrong product details. Although it might not initially seem so serious, a suppressed listing in Amazon could have a tremendous effect on a seller’s business.

Among other things, suppressed listings hide the item from actual buyers and send sales numbers plummeting.

In addition, suppressed buy box prices usually tend to reduce sales, and also the loss in earnings will be affected.

Lastly, suppressed listings normally tend to damage a seller’s reputation and reduce the overall search visibility. Further, it will affect their IPI score as well, and therefore maintaining a profitable Amazon storefront will be much more challenging.

How can I fix suppressed listings?

Fortunately, suppressed Amazon listing suppression can be easily identified, and solves with a few easy steps. Though, this requires the checking of listings to ensure that everything is up to date and running well.

So here are 5 steps to solve a suppressed Amazon listing:

• Go to ‘Manage Inventory‘ under the Inventory tab in Seller Central.
• If you do have some suppressed listings then you will see a ‘Suppressed’ button appearing. If you don’t see any suppressed listings, then congratulations-things must be going great!
• If the ‘Suppressed’ button is active, click the button and select the listings that you’d like to correct
• Read through and correct any missing information or hit the ‘Manage Images’ button to add missing product images. Every listing comes with an Amazon Product Summary page which usually indicates suppression and quality issues.
• Once corrected, click the ‘Save and Finish’ option to complete the whole process.

How to Prevent Amazon Listing Suppression

The best way to prevent Amazon listing suppression is by closely following all of Amazon’s rules. If you’re finding it difficult to stay on top of what’s permitted, you can use Seller Central to manage product compliance and keep track of any missing documentation. Additionally, the Amazon Listing Quality Dashboard is a valuable tool, as it identifies listings at risk of suppression and provides details on what needs to be updated before issues arise.

What Should I Do if My Listing is Incorrectly Flagged?

At other times, even when you are certain that your listing is within the acceptable standards of Amazon, it will get suppressed because of an unintended prohibited claim. Prohibited claim guidelines maintained by Amazon include the measures that ensure shoppers receive the most honest and accurate information; however, the Amazon algorithm sometimes incorrectly flags certain claims or keywords. Depending on the nature of the problem, there are two basic methods through which suppressed listings that have been flagged incorrectly can be made to alert sellers. These include Stranded Inventory and Performance Notifications.

Stranded Inventory

When a listing is classified as Stranded Inventory, Amazon will delete the ASIN. It can be found on the ‘Manage Inventory’ page as ‘Stranded Inventory’. On the Stranded Inventory page, Amazon will provide a stranded reason, such as a missing characteristic or a wrongly labeled prohibited claim. Sellers can then either dispute or correct the problem.

Often enough, the problem can simply be corrected by editing the copy on the listing. Deleting words such as ‘bugs’, ‘pests’, ‘mildew’, ‘mold’ and ‘insects’ in, for example a pesticide claim usually deletes the ASIN from Stranded Inventory.

Performance Notifications

Performance Notifications are an alert sent to sellers with a specific ASIN flagged for a performance issue. The product detail page could be removed entirely from Amazon, or the seller could just experience an error that must be corrected in order to continue selling. In order to clear Performance Notifications, sellers must provide a Plan of Action consisting of three parts: Root Cause, Corrective Actions, and Preventative Actions.

Sellers can head over to their Voice of the Customer dashboard in Seller Central to see if this ASIN has been flagged and find any recent customer comments concerning this particular performance issue Amazon raised. Upon submission of a proper POA, the performance notification should be removed.

Conclusion

There can also be suppressed listings on Amazon, citing reasons like a violation of the Amazon policy or insufficient critical information; the issues may also be with the product image. Although suppressed listings affect the viewability and sale greatly, it is not completely eliminated from the store as correcting the cause that leads to the suppression might help bring it to life again. With the help of Seller Central tools including Manage Inventory and Amazon Listing Quality Dashboard, sellers are able to identify errors and correct them early. Ongoing monitoring and adherence to policies set by Amazon may help prevent future depressions as well as further the continued success of your business.

The post Why Is My Amazon Listing Suppressed and How Do I Fix It? appeared first on Amazon-ASIN Blogs - Latest from Amazon Sellers: News, Advice, and Effective Strategies.

A Quick Peek into the Content:

• What is an Amazon product detail page?
• Key Parts of an Amazon Product Detail Page
• Which elements of an Amazon product detail page can you optimize?
• A+ Content on Amazon detail pages
• What to Add to Amazon Product Pages
• The Role of Amazon Launchpad in Enhancing Product Detail Pages
• Conclusion

What is an Amazon product detail page?

An Amazon product detail page is essentially the online amazon storefront for your product, where potential customers can learn everything they need to know before making a purchase. This page is crucial because it showcases your product through various elements like the title, bullet points, description, and images.

How to Create a Standout Amazon Product Detail Page

If you really want to stand out on Amazon, pay attention to crafting a great title with rich content in keywords, optimize bullet points to reflect key features and benefits, and high-quality images that can show what you’re selling from different angles. Ensure the description is clear and engaging to point out what exactly will differentiate your product and strategically choose keywords to increase search visibility.

Key Parts of an Amazon Product Detail Page

1. Product Title: Here, you’ll see the product name and brand. Keep it simple and clear using keywords to boost search visibility.
2. Images and Videos: The main picture comes with extra photos and videos showing the product from different views or in everyday use. Top-notch visuals play a key role in giving customers a clear idea of what they’re buying.
3. Brand Information: This part displays the brand name and might have a link to the brand’s Amazon store helping buyers recognize and trust the brand.
4. Ratings and Reviews: Customers can check out the average rating and total review count here. This gives them proof from other buyers about how good the product is.
5. Product Details: This part lists specs like size, what it’s made of, and main features. It helps shoppers get a clearer picture of what they’re buying.
6. Bullet Points: Key features show up in a short easy-to-read format. This lets customers scan through the most important info.
7. Product Description: This section dives deeper into explaining the product. It covers its benefits and what makes it stand out to help convince potential buyers.
8. Variations: This area gives customers the option to pick different sizes, colors, or packs of the same item, if available.
9. Pricing Information: Customers can easily see the price, any discounts, and Prime eligibility. This helps them understand their options .
10. Customer Questions & Answers: Potential buyers can ask questions about the product in this section. Previous customers or sellers can provide answers, which builds trust and gets people involved.
11. Related Products: This part shows suggestions for similar items or products often bought together. It aims to encourage customers to buy more.

Rules and guidelines for Amazon detail page

Avoid Duplicate Listings: 
Do not place duplicate products that already exist in the Amazon catalog.

Accurate Categorization:
Better Cataloging facilitates better discoverability.

Prohibited Content:
Avoid inappropriate material, personal contact information, pricing details, or promotional links.

Character Limits: 
Products should have the title brief to up to 200 characters and ensure it is a relevant and clear title.

Use Clear Language:
Ensure that titles, descriptions, and bullet points are in plain language so that customers understand what they will buy.

Image Standards: 
Use Amazon’s image standards when uploading your product images so they are in and out of compliance.

Location Language: 
Include all the information for sale on a marketplace in the local language of the location, eg: German for Amazon.de

Which elements of an Amazon product detail page can you optimize?

To optimize for profit, you have to focus on both getting potential customers to find your product and encouraging them to make a purchase. Here’s how to enhance your product detail page and attract buyers that may eventually convert their interest into sales.

Do Your Keyword Research

Start by researching keywords that consumers would use in search for your product. Think of how they might actually type in the search bar and be sure to organically include those words within your listing.

Create a Compelling Title

Your product title is the most critical text in determining visibility in search. Use a clear, exciting title that holds important keywords but contains also your product details, though not over 200 characters. An improved title can dramatically increase your click-through rates.

 Use High-Quality Images

Invest in good clear pictures from all angles for your product. Easily meet the requirements set by Amazon, and of course, make sure that the first picture can have a white background. Try for at least five images so customers have an idea of what exactly they are getting.

Optimize Bullet Points

Summarize the importance of your product’s attributes and benefits in as few words as possible in bullet points, yet carry the pertinent keywords.

Stretch Your Product Description

In addition to containing the bare essentials, your product description should say more than that. Talk about the benefits, specifications, and possible applications of your product in an interesting manner to make the customer want to purchase it.

 A+ Content Optimization

Ensure you are an Amazon registered brand and utilize the facility of A+ Content. It supports the addition of rich media, lifestyle images, and comparison charts that may help make your product more recognizable in the market.

Use Competitive Pricing

Monitor the prices of similar products so that your price is at par without being too low it devours profit margins. Apply such psychological pricing practices like, for instance, $19.99 instead of $20 to really attract more buyers.

Customer Review Management

Satisfied customers should be motivated to provide good reviews, which may play a crucial role in the purchasing decisions of other buyers. The best answer to a customer’s questions or negative comments is a positive one.

Keywords in the Backend

Do not forget your hidden keywords! These amazon backend keywords help the algorithm on Amazon understand what your product is about without cluttering up your visible content. You have up to 250 bytes for these keywords—avoid duplicates and special characters.

Keep an Eye on Performance and Revise

Check constantly how your listings are performing using Amazon’s analytics tools. Be ready to revise things based on keyword trends, customer feedback, and shifts in the market.

A+ Content on Amazon detail pages

If you are an Amazon Brand Registry seller, then you get the great opportunity of adding A+ Content to your product detail pages. This feature allows you to expand your product descriptions, providing you with extra space to add text and lifestyle images, brand stories, and other engaging elements.

Why is A+ Content Important?

Creative freedom is one of the major advantages with A+ Content. Other than making your listings look pretty, it can also express a better representation of the story of your brand. According to Amazon, up to 10% increases in sales are seen when you make use of A+ Content.

What to Add to Amazon Product Pages

Detailed Descriptions: Proffer beyond the surface information. They help to give in-depth information about your product.

Lifestyle Images: This is the images of your product put out in everyday living. To this end, such images will help the customers see a real-life picture with the product.

Brand Story: This describes who you are. It creates a relationship between you and the potential buyer. So, create good comparisons of charts that help the customer decide.

Integrating these factors makes your listing more attractive and enhances customer engagement and confidence. Aimed at giving customers the complete sense of a product, you will be able to substantially improve the chances of conversion.

Common Mistakes to Avoid on Amazon Product Detail Pages

Avoiding Keyword Research

Failure to base your content based on relevant keywords may lead to poor search visibility. Identify keywords that a potential customer will likely use when searching for your product.

Keyword Stuffing

Loading your title, bullet points, or description with overuse of keywords will make it unreadable and unprofessional. Amazon algorithms will also slap penalties on listings that seem spammy. Focus on natural language that offers value to the customer.

Neglecting Available Space

Failure to use the entire space available for description, bullet points, and other content can limit the effectiveness of your listing. Use these sections to give out key information about the benefits and features of your product.

Avoid Using A+ Content

When you are a Brand Registry seller, if you want to have more images with detailed descriptions of your product, you can use A+ Content to engage customers to improve conversion rates.

Poor Quality Images

Providing low-quality images or not enough images about the products would not attract the attention of the customers. Always make sure you include high-resolution images of your product from different angles with lifestyle shots that even show how the product is used.

Wrong Category

Selecting the wrong category can lead to confusion among customers and lessen the discoverability. Be sure you get the right category for your product.

Setting a New Listing for a Product Already Listed

Setting a new listing can declassify your listing if Amazon had the same product listed within its catalog. Before creating a new listing for your product, make sure there is no similar product listed on Amazon already.

Missing Out on Customer Reviews

Ignoring customer reviews, be it a negative or positive one, may influence your reputation. It shows you care about your customers’ opinions and builds trust.

Incorrect Formatting

Titles and descriptions that are not formatted correctly make your listing look messy and unreadable. Your content needs to be concise, logical, and according to Amazon’s style guideline.

The Role of Amazon Launchpad in Enhancing Product Detail Pages

Amazon Launchpad is an important avenue through which there exists enhancement of the product detail pages. This feature greatly touches on products that are new and innovative. It helps startup companies and emerging brands, making it easy for them to showcase their products on Amazon. How Amazon Launchpad Enhances Product Detail Pages

More Visibility: Amazon Launchpad provides more visibility to the products. This section features distinctive and innovative products that can be easily browsed on this part.

A+ Access for Contents: Brands participating in the services offered by Amazon Launchpad may make use of A+ Content, enriching the product descriptions with more text, lifestyle images, and even a company story which will all be helpful in creating an interesting shopping experience.

Custom Branding: Brands can narrate their story on product detail pages through customized branding elements offered by Launchpad. Brands are able to develop a bond with potential customers and increase recognition of the brand name.

Promotional Support: Amazon generally launches marketing campaigns for the products listed under Launchpad through email campaigns, social media, and other marketing channels. These increased traffic and sales are the result of promotional support.

Customer Trust: Joining Launchpad with Amazon can help a new brand attain some good reputational badges. Customers will be assured of buying from a brand that Amazon endorses if they are assured it meets some form of acceptable quality standards.

Access Analytics: Sellers in the program have analytics that will enhance listings and enable a seller to understand better what’s going on with the customers.

Conclusion

An optimized Amazon product detail page will include many high-quality images, rich and clear product descriptions, strategically placed keywords related to buyer search intent, compelling bullet points as enhanced brand content highlighting the key features and benefits of the product. Critical support for the trust that’s required comes from positive customer reviews and ratings. Periodic revision and refreshing with performance metrics would help sustain a competitive advantage. Finally, A+ Content can make the story better; hence, it may impact the overall attractiveness of the product.

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Unsurprisingly, due to the variety of benefits it offers, Amazon has already attracted 9.7 million sellers worldwide, including 1.9 million vendors who are actively selling. Looking at these numbers, we’ve got to be frank – the competition isn’t easy.

But are there any practical ways to stand out from the crowd? – Luckily, there are.

Apart from quality product descriptions, appealing photos, and reviews, there is one more element of success – video content. According to experts, sellers who add an Amazon product video to their listings can enjoy a better SEO ranking, more customer engagement, fewer negative reviews, better brand awareness, and enhanced conversions.

Read on, and we’ll give you a step-by-step guide on how to create videos for Amazon products that sell!

Amazon Product Video Requirements: Understanding the Basics

Before we move on to practical advice on how to create a product video, you need to grasp the basics.

Here’s a brief outlook on the key requirements the platform asks you to stick to:

• Dimensions: 16:9 (1920 x 1080 px) recommended
• Frame rate: At least 15 FPS
• Bit rate: No less than 1 MBps (recommended 2 MBps)
• Codec: H.264, MPEG-2, or MPEG-4 preferred for video and MP3 or AAC for audio
• File size: 500 MB or less
• Duration: From 6 to 45 seconds (recommended 30 secs or less)
• File type: MP4 or MOV

Be sure to ensure full compliance with these recommendations to verify that your content won’t be rejected.

Conducting Keyword Research to Prepare for Content Creation

Though it might not be the first thing you think of when creating your Amazon listing video, thorough keyword research is an important preparatory stage to help you promote your product and boost sales later. Just like in search engines, in Amazon, keywords help you get your product easy to find for potential buyers. 

In short, using the right keywords in your listing can give you multiple benefits, including:

• Enhanced visibility and searchability for your product;
• Improved targeting (as you leverage queries your potential buyers are searching for);
• Better conversion rates;
• Competitive advantage.

In case you’re wondering what this has to do with your video creation, the answer is simple – adding target keywords into the file name, title, and descriptions of your content, you can boost the overall optimization of your listing and obtain all the benefits mentioned above. So how do you find target queries? Though you can explore them manually through Amazon search, a much faster and easier way to do this is to leverage specialized tools.

If you don’t know which software to use, one of the popular options is Ahrefs. The platform has a special keyword tool designed to help you learn what users are searching for on Amazon and target winning queries in no time. You can read an unbiased Ahrefs review to see if it’s right for you and get started with your research. Once ready, make a list of your target queries and keep it until later.

Crafting a Compelling Script for Your Product Video for Amazon

Once you are done with preparation, you can start working on your content. The work begins with crafting a perfect script.

In case you don’t have much experience in scriptwriting, here is a brief overview of the key elements you want to include in your script:

• A hook – You need to come up with a strong opening that would capture viewers’ attention.
• Features – Detail in your script all the most important features of your product that you’ll demonstrate.
• Benefits – Outline the primary benefits buyers will receive from using your product.
• Use cases – To give your prospects a better understanding of how your item works, you can provide a short tour and guide that demonstrates real-life use cases.

Once you briefly outline the abovementioned elements, you can pick a suitable framework. For example, it can be a compare and contrast framework that shows buyers how your item is different from others in the market or a problem-solution framework that shows them the real benefits they can gain in terms of solving their problem.

Now since your content should be under 45 seconds (or only 30 seconds as recommended), you might want to keep your script as clear and concise as possible. Here are several tips that might help:

• Understand your primary goal (e.g., provide additional instructions, emphasize the benefits, etc.);
• Don’t use too complex, technical terms;
• Use simple language;
• Cut the fluff, such as unnecessary jargon or long descriptions;
• Detect the most prominent features and benefits to focus on, ideally, limit them to 1-3 unique selling points that make you stand out;
• Show, don’t tell – minimize the amount of unnecessary chit-chat in your video to focus on demonstrating your item.

Adhering to High-Quality Production Techniques

Without any doubt, videos for Amazon products can be a powerful tool for attracting sales. First, such visual content drives attention much more than static marketing materials. Most importantly, the message conveyed through such content is retained by 95%, which means that users will be more likely to remember you, your item, and its features, which boosts the likelihood of purchase.

However, do all videos have the same impact? Of course not.

Low-quality videos can actually result in bad conversions simply because people won’t enjoy watching them. Due to this reason, we have to stress the importance of high-quality production with quality lighting, sound, and editing.

So here’s what you’ll need to ensure the best outcomes:

• Top-end recording equipment to ensure clear visuals and impeccable sound;
• The right location that offers low or no background noise;
• Sound equipment (and its setup) to create the right, soft lighting (unless you want your item to get lost in the shot or be surrounded by overly dramatic shadows;
• A simple backdrop that doesn’t steal away the attention;
• Professional footage;
• High-quality recording and editing software that won’t hinder your visuals or audio;
• Expert editing.

All these things, together with well-planned visuals and demonstrations that showcase your item at its best, can help you create a product video that converts. So don’t hesitate to invest enough money, time, and effort into it.

Adding a Clear and Strong Call to Action (CTA)

When it comes to selling, a call to action is necessary to convert regular viewers into leads who can then turn into paying customers. In a nutshell, a CTA is a phrase that motivates your visitors to act in a desired way. The action could be pretty much anything, including signing up for a newsletter, visiting a site, leaving a comment, etc. However, since we’re speaking about shoppable videos for Amazon, your call to action must encourage viewers to take the only desired action – to buy from you.

Pick a short but strong CTA like “Buy now,” “Get [item name] now,” “Order now,” or similar, and integrate this call to action at the end of your video. This is 

Optimizing for SEO to Boost Visibility

Finally, when all the actual shooting and editing stages are over, you can do one more thing to outshine the competition – optimize your video for search engines.

Basically, to ensure that your Amazon listing video ranks in search engines, you need to perform two actions:

• Integrate the keywords you researched earlier into content titles.
• Integrate them into descriptions.

This is pretty much it, simply take your target query and use it in your video’s title and description. Most importantly, make it sound natural and organic.

Now how do you ensure better visibility within Amazon itself? There are multiple tactics to make sure your listings are easy to find:

• Only use relevant keywords;
• Find Amazon-specific keywords using Amazon’s Auto-Complete feature or search term report;
• Steer clear of subjective keywords, such as “great,” “best,” and similar;
• Take advantage of the platform’s hidden backend keywords to integrate additional related phrases into your titles and descriptions;
• Research your direct competitors’ stores to see which keywords work for them.

Conclusion

One of the primary reasons why Amazon is so trending among e-commerce vendors is because of how easy it is to get started with this platform. Thanks to intuitive navigation and a wealth of handy, user-friendly tools, pretty much anyone can launch their listings and start selling. However, the truth is that outshining the competition might be pretty challenging.

But not anymore! With the help of a high-quality and well-optimized Amazon product video, you can make your listing stand out from the crowd and be easier to notice for potential buyers. Use the tips we shared here and invest in the production of outstanding product content to boost conversions and thrive!

Related posts:

• Amazon Product Photography: Elevate Your Listings with Stunning Visuals

The post How to Create an Amazon Product Video That Converts appeared first on Amazon-ASIN Blogs - Latest from Amazon Sellers: News, Advice, and Effective Strategies.

This blog will be a step-by-step guide to the entire Amazon marketplace all over the world. About the importance of Amazon for setting up and growing a business, you will also learn about the effects of the platform, discover new novelties and difficulties, and even take a look at what might be coming next for this retail colossus.

Navigating Amazon’s Global Marketplace

If you’re an e-commerce entrepreneur, the first step to tapping into Amazon’s vast audience is setting up your business on their platform. Amazon provides an extensive guide, but here are some key points to help you get started.

Setting Up Your Amazon Store

Creating an Amazon store begins with registering for an Amazon Seller account. Choose between an Individual seller account or Professional account based on your expected sales volume. Once registered, you’ll need to list your products. Be sure to provide detailed descriptions, high-quality images, and competitive pricing to attract potential buyers.

Expanding Your Reach

Once your store is set up, the next goal is to expand your reach. Utilize Amazon’s Fulfillment by Amazon Services to handle storage, packing, and shipping. Supply Chain can be one of the biggest roadblocks for e-commerce businesses, but FBA alleviates those challenges and opens up your business to Amazon’s global audience. This can drastically improve delivery times and customer satisfaction. Additionally, consider using Amazon’s advertising tools, such as Sponsored Products, to boost visibility.

Leveraging Data and Analytics

Amazon provides a wealth of data through its Seller Central platform. Use these analytics to track sales, monitor inventory, and understand customer behavior. By leveraging this information, you can make informed decisions to optimize your listings and marketing strategies.

The Impact of Amazon on Global Consumers

Amazon constantly impacts global consumers in the capacity of changing how people shop and their expectations towards online shops. Below are details of the aforementioned shifts in trends.

Convenience and Speed

Thus, one of the major driving forces of the market is the ability to expedite the whole process of purchasing something through the Amazon site. With attributes such as one-click orders and same-day delivery plus many others, society has gotten used to fast and convenient ways of shopping. This trend has compelled other retailers to work hard and ensure that they produce the best results thus increasing the competition in the market.

Consumer Behavior Insights

The online giant amasses lots of information about the purchasing habits of its customers. These data can help them offer specific shops, and particular products or even anticipate the main purchases of consumers. About the general public’s requirements, this indicates that consumers will enjoy a more customized shopping experience but it also brings in issues of privacy and use of data.

Getting A Grip On Newer Trends of e-Shopping

Amazon has also shifted the shopping paradigms online in the selected context. People, particularly consumers, are more knowledgeable when it comes to the price since the wave of the comparison tool has swept the market. This transparency makes retailers compete on price, but this also makes them compete on price, quality, and service.

Innovations and Challenges

Amazon is at the forefront of retail innovation, but it also presents challenges to traditional businesses. Let’s explore both sides.

Technological Innovations

Amazon’s innovations extend beyond retail. Their use of artificial intelligence, such as the Amazon Echo and Alexa, has revolutionized home automation. In logistics, their drone delivery service, Prime Air, promises to make shipping even faster.

Challenges to Traditional Retail

While Amazon’s innovations are groundbreaking, they present significant challenges to traditional retailers. The need for rapid adaptation can be daunting, and smaller businesses often struggle to keep up. The convenience of Chrome shopping has also led to declining foot traffic in physical stores.

Sustainability and Ethical Concerns

Amazon’s rapid growth has raised sustainability and ethical concerns. From labor practices in fulfillment centers to the environmental impact of their vast delivery network, these issues are increasingly under scrutiny. Businesses must consider these factors as they develop their strategies.

Future Outlook

What does the future hold for Amazon and its influence on global commerce? Here are some predictions and possibilities.

Continued Technological Advancements

Amazon is likely to continue its push into technology. Advances in machine learning, robotics, and possibly even augmented reality could further enhance their service offerings. Expect more integration with smart home devices and even smarter shopping algorithms.

Expansion into New Markets

Amazon has already made significant inroads into international markets, but there’s still room for growth. Emerging economies present new opportunities, and Amazon’s global footprint is likely to expand even further. This will bring a new question – how to change location on Amazon for entrepreneurs looking to tap into these markets? Normally Amazon location settings for sellers such as the UK or US have different rules and regulations which might be different in a new market.  Balancing Growth and Regulation

As Amazon’s influence grows, so does the call for increased regulation. In recent years, there have been concerns about antitrust issues, data privacy, and fair treatment of third-party sellers on their platforms. Finding a balance between growth and compliance will be crucial for Amazon’s future success.

Conclusion

Amazon occupies a huge niche in the global market and can hardly be overestimated. For online merchants, it provides a window that is hard to come by in the current business world. Consumers, on the other hand, gain convenience

and a personalized shopping experience. For retail innovators, it provides a perfect example of the current state of technological development and the level of customer care.

Thus, by knowing what Amazon is and following its evolution, you can be prepared for changes and ready to succeed if your company enters the market for goods in a highly competitive environment.

If you would like to take it to the next level of selling, there are more options available on Amazon or you can observe Seller Central. There are indeed good opportunities and with them, the possibilities are enormous.

Take your business to the next level with Amazon. Begin now and become one of those successful business people who are employed by Amazon’s world market.

The post The Amazon Effect: How the Retail Giant is Shaping Global Commerce appeared first on Amazon-ASIN Blogs - Latest from Amazon Sellers: News, Advice, and Effective Strategies.

Indeed, Amazon scams are more common than you might think, and they can have a huge negative impact on e-commerce sellers. Thankfully, there are a number of smart steps sellers can take to keep themselves safe and secure.

Be Aware of Common Amazon Scams

The first and most important step is simple awareness. By knowing the different forms that Amazon scams can take, sellers can be more vigilant and defensive.

There are too many types of Amazon scams to summarize here, but consider a few of the most common examples.

• Phishing scams. Phishing might look like sending fake emails or messages pretending to be from Amazon, asking e-commerce sellers to provide sensitive information like login credentials or tax details.
• Account takeovers. Additionally, hackers may gain access to a Amazon seller’s account through phishing or other types of data breach. This allows them to make unauthorized changes, including changing bank account information or altering passwords.
• Fake claims and chargebacks. Duplicitous buyers might falsely claim that the items they ordered were not received or arrived in a damaged state, all in an attempt to get a refund while keeping the product.
• False reviews. Online reviews can be make-or-break for e-commerce merchants. Scammers (or unethical competitors) may post negative reviews or feedback to damage a seller’s reputation.

These are just a few examples of the kinds of Amazon scams e-commerce sellers should be aware of.

Ensure Personal Liability Protections

Amazon scams can often lead to significant financial peril or reputational damage. This makes it essential for e-commerce sellers to enact protections against litigation and creditors. One of the best ways to limit personal liability exposure is by registering your e-commerce business as a Limited Liability Company, or LLC.

What is an LLC, exactly? It’s actually one of the most popular business structures in the country, providing the kinds of personal liability protections you’d get with a Corporation, but with much less regulatory overhead. An LLC allows you to establish your ecommerce business as its own distinct legal entity, which in turn means you can keep personal assets and liabilities totally distinct from your business affairs.

The steps for registering an LLC can vary from state to state, but the typical process involves:

• Choosing the state where you will register (likely just wherever you’re based).
• Naming an individual or an organization to serve as your Registered Agent.
• Filing Articles of Organization with your state; check sites like LegalZoom for template documents.
• Creating an Operating Agreement, which serves as a charter for your business.
• Claiming an Employer Identification Number (EIN) from the IRS.

Registering your e-commerce business as an LLC can significantly reduce the level of risk you’re exposed to at the hands of Amazon scammers.

Practice Cybersecurity Basics

A lot of the most common Amazon scams boil down to simple cybersecurity breaches. As such, attending to some IT basics can go a long way toward keeping your e-commerce business safe and sound. Here are a few best practices for Amazon sellers to keep in mind.

Verify Any Communications Claiming to Be from Amazon

Remember, one of the most common types of scams is fraudulent communications, sent by scammers purporting to represent Amazon. Always verify the authenticity of emails, phone calls, or messages claiming to be from Amazon, and remember that reputable companies  will never ask for sensitive information via email or phone. Any credible communications from Amazon should come via the Seller Central website or app.

Implement Strong Passwords and Two-Factor Authentication (2FA)

Speaking of your Amazon Seller account, ensure that it’s secured with a strong, unique password and enable two-factor authentication (2FA). This adds an extra layer of security and helps protect your account from unauthorized access. Some other password essentials include:

• Make sure you change passwords fairly regularly.
• Avoid using the same password for multiple accounts.
• Don’t use anything that might be easy for hackers to guess; randomized words, letters, or numbers work best.

Keep an Eye on Your Amazon Account

It’s good practice to regularly review your account settings, transactions, and product listings. Monitor for any unauthorized changes or suspicious activity. Set up alerts for significant account changes, including changes to your banking information. This simple practice of vigilance can help you identify any signs of fraudulent behavior early, allowing for a more rapid intervention.

Show Caution Regarding Invoices or Payments

Another important practice is to verify the legitimacy of any invoices or requests for payment. If you receive an invoice for services or products, confirm it through official channels before you authorize any payments. And always avoid paying for services or products that you didn’t request or you don’t recognize.

Educate Yourself About Scams and Security

A final tip for avoiding Amazon scams: Stay in the loop about common scams and fraud tactics targeting Amazon sellers. Educate yourself and your e-commerce team members on how to recognize phishing attempts, account takeovers, and other types of cyberattack. Familiarize yourself with Amazon’s policies and best practices for safeguarding account security.

Keep Your Ecommerce Business Safe from Scammers

The bottom line: E-commerce sellers can’t afford to ignore Amazon’s massive marketplace… but neither can they afford to turn a blind eye to scams and other fraudulent activity.

While Amazon scams are quite common and potentially quite costly, there are a number of simple steps you can take to protect your business. From ongoing awareness to LLC formation, the steps mentioned here can go a long way toward keeping Amazon scammers at bay.

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One big plus of selling old books on Amazon is the chance to earn extra money. Whether you want to add to your current income or start an online shop, the used book market is a good place to begin without much risk. You can find books to sell at thrift shops, yard sales, or even from your shelves, letting you build a steady cash flow without spending much to start.

What’s more, Amazon’s used book market is huge and varied, meeting the needs of readers with all sorts of tastes and interests. You can find everything from old valuable copies to textbooks and bestsellers. There’s a need for every kind of book you can think of. This variety lets sellers focus on specific types of books or offer a wide range, giving them a better shot at catching buyers’ eyes and making more money.

Why Sell Used Books on Amazon?

Amazon gives sellers an unmatched place to sell used books, with many perks to help them do well. With its massive customer base and easy-to-use site, Amazon has become the place to go for book buyers worldwide.

Selling used books on Amazon has a big advantage: the platform’s huge reach. Amazon, one of the biggest online markets in the world, gets millions of visitors every day. This gives sellers access to loads of possible customers. With so many people browsing, your books have a better chance of being found and bought, boosting your sales.

Also, Amazon makes it easy for sellers to list and manage what they sell. The platform has simple tools and features that make tasks like creating listings, keeping track of orders, and talking to buyers a breeze. This lets sellers spend more time growing their business instead of getting stuck with complicated steps.

Moreover, Amazon’s track record for dependable customer service and safe transactions gives buyers peace of mind, making them more inclined to buy from sellers on the site. This element of trust can be a big plus, as it can boost sales and keep customers returning.

Types of Books You Can Sell

When you’re looking to sell books on Amazon, you’ve got plenty of choices. The site lets you sell new and used books to meet different customer needs and price ranges.

New Books

Selling new books on Amazon can bring in good money if you know publishers or distributors. People often want new books, and buyers like getting a book in perfect shape and being its first owner. But you’ll face tough competition in the new book market, and you might need to set your prices low to catch buyers’ eyes.

Used Books

Secondhand books often have a higher profit margin for individual Amazon sellers. You can find these books in thrift stores, garage sales, or even on your bookshelf. People who want to save money often buy used books, as they don’t mind if the book isn’t in perfect shape if it costs less. Selling books you own can also help you clear out space and make some cash.

Textbooks

Textbooks are a hot item for Amazon’s used booksellers. College kids always need cheap textbooks, which makes this market very profitable. But you need to keep track of which editions are current and make sure the books you’re selling are still useful for today’s classes. This way, you can avoid selling outdated versions students can’t use.

Rare Books

Amazon offers a great platform to show off and sell rare and collectable books if you can spot them. These books can fetch high prices because they’re scarce and appeal to book lovers and collectors. But you must check the book’s condition and worth to price it right and avoid arguments.

Niche Topics

Selling books on specific topics can help you reach a particular market and serve a devoted readership. Books about unusual hobbies, specialized areas of study, or unique interests often sell for more because they’re hard to find and appeal to a specific group.

Mass-Market Paperbacks

Mass-market paperbacks play a key role in the used book market. These cheap and common books can help new sellers or others grow their stock fast. The profits might be smaller, but high sales and quick turnover make mass-market paperbacks a steady income source.

Knowing the types of used books selling on Amazon helps you shape your stock to meet buyer needs and boost your profits. You might focus on one area or offer many kinds of books. The main thing is to pick your books carefully and give clear details and fair prices to keep buyers happy.

Getting Started: Setting Up Your Amazon Seller Account

Head to Amazon Seller Central:

• Open the Amazon Seller Central site.
• Click “Start selling.”

Sign In or Set Up an Account:

• Use your Amazon account to sign in.
• Create a new account if you don’t have one.

Pick Your Selling Plan:

• Choose between two options:
  • Individual Plan: Good for selling up to 39 items a month. No upfront fee, but Amazon takes $0.99 per item sold, plus other charges.
  • Professional Plan: Costs $39.99 per month with no per-item fee. Great for high-volume sellers.

Give Your Business Details:

• Enter your official business name and address.
• Add your contact info.
• Include a working credit card for charges and invoicing.

Build Your Seller Profile:

• Choose a seller name.
• Optionally, add a logo and write a brief intro about your business.

Get to Your Seller Central Dashboard:

• Use the dashboard to manage listings, monitor orders, and track sales results.

Finding Books to Sell

Getting a constant supply of used books is key to building a thriving bookselling business on Amazon. The main goal is to find books at low prices, which ensures you make a good profit when you sell them. Here are some great spots to source used books:

Thrift Stores 

These stores are goldmines from which to source used books at very low prices. Check them often for new stock, and don’t miss the hidden treasures on the shelves.

Library Book Sales

Libraries sometimes hold book sales to clear out their extra or donated books. You can find many titles cheaply, from popular fiction to rare and out-of-print books.

Garage Sales and Estate Sales

Keep watch for garage sales and estate sales near you. These can be great places to find books that people want to sell.

Online Marketplaces

Sites like eBay, Craigslist, and Facebook Marketplace offer good options to find secondhand books that individuals or small vendors are selling. You might have a chance to haggle for better deals when you buy large quantities.

When looking for books, you must know how to spot valuable titles that will do well on Amazon. Here are some pointers:

1. Look for Textbooks: College textbooks, especially new editions, can make you good money. Check Amazon to see if people want them and what they sell for.
2. Rare and Collectible Books: First-edition signed copies and books in great shape can be valuable to collectors. Look up how rare and valuable a book is before you buy it.
3. Niche Topics: Books about specific subjects like hobbies, crafts, or specialized jobs can have dedicated fans and sell for higher prices.
4. Popular Fiction: While single mass-market paperbacks might not be worth much, you can group them and sell them as sets, which appeals to book lovers.
5. Check for Damage: Look over the books for any signs of harm. Watch out for ripped pages, water stains, or books that are worn out. These issues can significantly affect how much the books are worth.

Listing Your Books on Amazon

Making a good listing greatly impacts getting buyers and boosting your sales on Amazon. A solid listing should give many details about the book, like its shape, version, and cool features. Also, clear pictures and a catchy description can help you sell more books.

Photographs

Add clear and accurate pictures when you put your books up for sale on Amazon. People who want to buy books rely heavily on what they see to check their condition, so your photos should show what you’re selling. Take several pictures from different angles. Show the front cover, back cover, spine, and any noticeable wear or damage. Use good lighting and a plain background to ensure the photos are easy to see and understand.

Descriptions

Photos are great, but a good description can boost your book listings. Start with the basics: title, author, publisher, and when it came out. Then, get into the nitty-gritty of the book’s shape. Mention any scratches, marks, or wear and tear. If it’s a special or rare edition, highlight what makes it cool and why it’s worth more.

When you’re writing these descriptions, keep it short and sweet, but don’t skimp on the details. Use words that clearly depict the book’s condition and catch buyers’ eyes. Don’t oversell it or use wishy-washy language – that’ll just lead to unhappy customers and bad reviews.

Pricing

Choosing the right price for your used books is key in drawing in buyers and boosting earnings. Look at similar listings on Amazon to understand what people are paying for the book you want to sell. Think about things like how good the book’s shape is, how rare it is, and how many people want it when determining your price.

Most experts say it’s a good idea to price your books a bit lower than other sellers if you’re new to selling or if many people offer the same book. This can help you catch more buyers’ eyes and build a good name on the site.

But watch out – don’t price your books too low. This can make your inventory less valuable and cut into your profits. Try to find a sweet spot between prices that’ll attract buyers and ones that’ll make you money.

Keep in mind that listings that work well – with great photos, lots of details, and fair prices – can boost your chances of doing well when you sell used books on Amazon.

Fulfillment Options: FBA vs. FBM

When you sell books on Amazon, you have two main ways to handle orders: Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM). Each way has its good and bad points, and picking the right one can make a big difference in how well your business does.

Fulfillment by Amazon (FBA)

FBA allows you to send your inventory to Amazon’s fulfillment centers. Amazon then manages the entire order fulfillment process. This includes storage, picking, packing, and shipping. When a customer buys your book, Amazon takes care of everything. They pick up the item from their warehouse and ship it to the customer.

Pros of FBA:

• Your products become eligible for Amazon Prime shipping. This boosts their visibility and sales potential.
• Amazon handles customer service and returns. This saves you time and energy.
• Your products can join other Amazon programs. These include Subscribe & Save and Multi-Channel Fulfillment.
• You gain access to Amazon’s huge logistics network and infrastructure.

Cons of FBA:

• Amazon’s FBA fees will cut into your profits.
• You have less say in how your products are handled and packaged.
• Your inventory might mix with other sellers’ items, a process known as commingling.

Fulfillment by Merchant (FBM)

FBM means you take care of the whole fulfillment process. Amazon tells you that when a customer orders something, it’s up to you to pick, pack, and ship the order straight to the customer.

Pros of FBM:

• You can control the entire process of fulfillment and packaging.
• Amazon charges no extra fees beyond the usual selling costs.
• You can offer customized packaging or add inserts to your orders.

Cons of FBM:

• You need to handle customer service and return yourself.
• Shipping might cost more, as you can’t access Amazon’s negotiated rates.
• Your items don’t qualify for Amazon Prime shipping, which could limit your sales potential.

Marketing and Promoting Your Books

Make Your Listings Better: Make sure your book listings have the right keywords, great descriptions, and clear pictures. This helps buyers find your books and gives them the info they need to decide if they want to buy.

Use Amazon Ads: Amazon has different ads, like Sponsored Product and Sponsored Brand ads, that can make your book more visible and reach people who want to buy it. These ads appear at the top of Amazon’s search results and on product pages, meaning more people are likely to see your books.

Use Amazon Marketing Services: Amazon Marketing Services (AMS) offers tools and features to help sellers boost their product promotion. These include Amazon Stores, which lets you build a custom storefront to display your book collection, and Amazon Posts, which allows you to share engaging content and updates with your followers.

Put Pricing Strategies into Action: Offering competitive prices and running smart promotions can attract buyers and boost sales. Consider giving discounts, package deals, or time-limited offers to encourage purchases and spark interest in your books.

Use Social Media: Social media platforms like Facebook, Twitter, and Instagram can help you promote your book listings and connect with potential customers. Post updates, give sneak peeks, and hold social media contests or giveaways to create excitement and bring people to your Amazon listings.

Create an Email List: Get email addresses from interested buyers and start an email list. This lets you keep your readers updated about new book listings, sales, and news, which builds customer loyalty and leads to more sales.

Ask for Reviews: Good reviews can greatly impact whether someone buys your book. Ask happy customers to leave reviews for your books, which can help build trust and make potential buyers more likely to purchase.

Tips to Maximize Profit by Selling Used Books on Amazon

Pricing Plans

One way to boost your profits when selling used books on Amazon is to use smart pricing tactics. While it’s tempting to undercut rivals, you must balance competitive prices and good profit margins. When you set your prices, consider the book’s shape, scarcity, and how much people want it.

Also, monitor your sales rank and change prices as needed. If a book is doing well, you might be able to bump up the price a bit. On the flip side, a short-term price cut could help clear stock if sales are sluggish. Using Amazon’s repricing tools can make this job easier.

Managing Inventory and Avoiding Storage Fees

Amazon hits sellers with long-term storage fees when books sit in their warehouses too long. To dodge these charges, you need a solid inventory system. Keep an eye on your sales numbers and restock hot sellers while clearing out slow movers through sales or price cuts.

Consider using inventory software or methods like just-in-time ordering to keep things lean and efficient. Also, Amazon’s removal and disposal options should be used when needed to avoid racking up huge storage fees.

Handling Customer Service and Returns

Great customer service is key to success in selling books on Amazon. Answered customer questions, handled concerns like a pro, and worked to solve problems quickly and to the customer’s satisfaction.

Regarding returns, get to know Amazon’s rules and steps. Give easy returns and refunds when needed, as this can help create trust and good reviews from buyers. Think about setting up a way to check quality to cut down on returns in the first place.

Is Selling Books on Amazon Profitable?

Selling used books on Amazon can make you money, but you must keep your hopes in check. How much you earn depends on things like the book’s shape, how popular it is, and what price you set. But if you play it smart and put in the work, you can create a steady cash flow from selling old books on Amazon.

One big plus of hawking used books on Amazon is that it doesn’t cost much to start. You don’t have to pay for a store, power bills, or employees like you would with a real bookshop. Plus, Amazon has tons of customers and is easy to use, so you can get your books in front of more people and sell them faster.

While profits can fluctuate, many Amazon booksellers who do well report making $500 to $2,000 a month. Some even turn this into their main job, pulling in over $5,000. Remember, though, that these numbers aren’t set in stone. What you earn depends on things like how many books you sell, what prices you choose, and how good you are at finding cheap books to resell.

These success stories excite you, but remember that selling books on Amazon takes hard work, commitment, and a readiness to keep learning and changing. But if you think the right way and use good plans, you can turn your passion for books into a money-making business on Amazon.

Conclusion

Selling used books on Amazon can make you money and be fun if you love books or want to start a business. This guide shows you how to find books, list them, and sell them in one of the biggest online stores in the world.

To do well, you need to pick the right books, write good descriptions, and use Amazon’s tools to reach more buyers and sell more. Whether you want to earn some extra cash or build a big online book business, you’ll need to stick with it, pay attention to small things, and keep learning and changing as you go.

Don’t let competition or challenges scare you off. If you approach it right and plan well, you can find your own space and do well-selling books online. Enjoy the process, keep loving books, and feel good about turning your passion for reading into a money-making venture.

Start today by opening an Amazon seller account and putting up your first set of books for sale. The online book market is ready for you, and if you work hard and stay committed, you can turn what you love into a business that pays off and lasts.

The post Step-by-Step Guide to Selling Used Books on Amazon appeared first on Amazon-ASIN Blogs - Latest from Amazon Sellers: News, Advice, and Effective Strategies.

Quick Guide:

• What Are Amazon Bullet Points?
• Why Are Bullet Points Crucial for Your Listing?
• Key Elements of Effective Amazon Bullet Points
• Step-by-Step Guide to Writing Compelling Bullet Points
• Optimizing Amazon Bullet Points for SEO
• Advanced Tips for Optimizing Amazon Bullet Points
• Tools and Resources for Amazon Sellers
• Conclusion

What Are Amazon Bullet Points?

Amazon bullet points are short descriptive phrases under the product title on an Amazon product listing page. They provide a quick overview of your product’s key features and benefits. The bullet points and your product images are the first things potential customers see about your product, so they need to be compelling.

What is the ideal length of Amazon bullet points

Amazon bullet points should be concise, around 1 to 2 short sentences. Sellers are allowed up to 500 characters, while vendors have a limit of 250-255 characters. Vendors can use up to 10 bullet points, each with a maximum of 250 characters, requiring them to use their limited space wisely.

Emphasize Key Features and Benefits in your bullet points

Focus on the key features and main benefits of your product. For example, if it’s a kitchen gadget, highlight things like “Saves time chopping and slicing”, “Dishwasher safe components for easy cleaning”, or “Anti-slip base for safety and stability”. Mention innovative or differentiating features.

Make use of power words while writing your bullet points

Use engaging and emotive language to bring your bullet points to life. Words like “premium”, “revolutionary”, “amazing” or “best-in-class” help convey quality and excitement. Mentioning the benefits, like “effortless”, “simplifies” or “enhances” helps the customer understand the product’s usefulness.

Optimize your Amazon bullet points for Search results

Use relevant keywords in your bullet points, especially those matching your product title and listing. Having semantic keywords, synonyms and related terms in your bullet points helps the listing rank better in Amazon search results. But don’t overstuff – bullet points should sound natural.

Why Are Bullet Points Crucial for Your Listing?

Bullet points are essential for creating an eye-catching Amazon product listing. They draw attention and make information easy to digest, which is key when most shoppers only glance at listings for a few seconds.

They Highlight Key Features and Benefits

Bullet points prominently showcase your product’s best features and customer benefits. Focus on things like:

• Innovative or premium materials: For example, “Made of lightweight, durable aluminum alloy” or “100% organic cotton fabric.”
• Key specifications: Such as size, dimensions, battery life, etc. For example, “6-inch full HD display,” “Runs for up to 10 hours on a single charge,” or “BPA-free and dishwasher safe.”
• Standout qualities: Like “4K video recording” or “Noise canceling technology.”
• Valuable extras: Such as accessories, warranties, free returns, etc. For example, “Includes travel case and 3-year warranty” or “30-day free returns.”

They Make Scanning Easy

Bullet points make it simple for shoppers to scan your listing and find the most important details at a glance. Keep your bullets concise, starting each with an impactful adjective or verb followed by a compelling benefit. For example:

•14th Gen Intel Core i9-14900HX processor

•16GB of DDR5-5600MHz RAM

•premium display with high specs for the best visuals

•automatic switch between iGPU and dGPU based on the task

They Improve Readability

Bullet points visually break up blocks of text, making your listing easier to read. Use them with short paragraphs, headers, and images for the most readable layout. Keep your bullets around 2 to 3 lines max, and leave an empty line between bullets for the cleanest look.

Well-crafted bullet points are key to optimizing your Amazon product listing. You’ll capture shoppers’ attention and drive more conversions by highlighting key features, benefits, and specifications in an easy-to-scan format.

Key Elements of Effective Amazon Bullet Points

To optimize your product listing and boost sales on Amazon, well-crafted bullet points are essential. Short and Scannable With limited space, keep your bullet points concise and straightforward. Focus on your product’s key features, benefits and specifications. Aim for 3 to 5 bullet points of 1 to 3 short sentences or 1 medium sentence. This makes it easy for customers to quickly scan and comprehend your product’s main selling points.

Keyword-Rich

Strategically include important search keywords and related terms in your bullet points to improve visibility on Amazon. For example, if selling a wireless Bluetooth speaker, you may say “Connect via Bluetooth 5.0 for full wireless streaming from any Bluetooth-enabled device up to 30 feet away.” This incorporates keywords like Bluetooth, wireless, streaming, and device. Just be sure to do so in a natural way.

Solution-Oriented

Rather than just listing the product specifications or attributes, focus on the solutions, benefits and value your product provides customers. For example, instead of “Rechargeable lithium-ion battery provides up to 8 hours of playtime per charge”, say “8 hours of portable power – enjoy your favorite music all day long with a long-lasting rechargeable battery”. This emphasizes the benefit of extended, all-day listening.

Quantifiable and Specific

Use solid facts, numbers and statistics to demonstrate your product’s features and performance. Be as precise as possible. For example, say “360° omni-directional sound from 5 high-performance neodymium drivers” rather than “great sound quality”. Providing concrete details builds credibility and gives customers a better sense of what your product can do.

Consistent Messaging in your bullet points

Ensure your bullet points work together to convey a consistent message and value proposition about your product. Repeat or rephrase key selling points and benefits across the bullet points to reinforce the most important details you want customers to remember. This also creates a cohesive listing that is more compelling and persuasive.

Step-by-Step Guide to Writing Compelling Bullet Points

Focus on benefits, not features

Bullet points should highlight your product’s benefits and key selling points, not just list features. Focus on what your product can do for customers and how it can improve their lives. For example, instead of “12 ounce container” say “Portable size is perfect for travel.”

Keep them scannable

People tend to skim when reading bullet points, so keep them concise and compelling. Aim for 1 to 2 short sentences or 40 characters for each point. Use dynamic and descriptive language to draw the reader in while still being scannable. For example, say “Experience rich, bold flavor” instead of “Dark roast coffee.”

Include numbers and stats

Incorporate numbers, stats, ratings or facts into your bullet points when possible. For example, say “Over 10 million customers worldwide” or “Rated #1 in customer satisfaction.” Numerical figures help to strengthen your key selling points and make the benefits more concrete and believable. However, only include stats and numbers if they are factual and relevant.

End on a high note

Save your most compelling benefit or key selling point for the last bullet point. Readers will remember this the most, so end your list on a persuasive note. For example:

• Award-winning design

• Durable, all-weather construction • Lifetime warranty and total peace of mind

Optimizing Amazon Bullet Points for SEO

Amazon bullet points are one of the most important parts of your product listing page. They determine whether shoppers will click to learn more about your item or scroll past it. Optimizing your bullet points for Amazon search engine optimization (SEO) helps ensure you get noticed.

Include keywords

When crafting your bullet points, be sure to include important keywords that relate to your product. Consider the words customers might search for to find an item like yours. For example, if selling a dog leash, you might mention “dog leash, leash, pet leash, dog walking, dog accessory” and similar terms. Place these keywords or use long tail keywords prominently in your first bullet point.

Write naturally

While keywords are important, your bullet points should sound natural to human readers. Don’t overstuff them with keywords or they’ll seem spammy. Aim for a mix of long and short bullet points with a conversational tone. Keep sentences around 15 to 20 words for the best flow. Read your bullets aloud to make sure they sound genuine.

Focus on benefits

Rather than just listing product features, focus on the key customer benefits. For example, instead of “Made of high-quality nylon material”, say “Durable nylon material provides a comfortable, customizable fit for your dog”. Benefit-focused bullet points are more compelling and help convince customers your product is right for them.

Use numbers and stats

Incorporate numbers, stats, measurements, and quantifiable facts about your product into the bullet points when possible. For example, “Extends up to 6 feet” or “Backed by a lifetime warranty”. Concrete details like these help customers understand exactly what they’re getting and build trust in your listing.

Place most important points first

The first 1-2 bullet points are the most visible, so put your most persuasive selling points there. Mention your premium materials, innovative features, excellent reviews, brand reputation, or product awards. The points you lead with should give customers a reason to choose your item over the competition.

Optimizing your Amazon bullet points with an SEO focus and persuasive messaging helps turn casual viewers into eager customers. Place your product’s keywords, benefits, quantifiable details, and most compelling selling points front and center in your bullets to boost visibility and increase your Amazon conversionson.

Advanced Tips for Optimizing Amazon Bullet Points

Once you have the basics of optimizing your bullet points, it’s time to take it to the next level. The following advanced tips can help boost your product rankings and increase conversions.

Use Dynamic Keywords

Include relevant keywords and phrases in your bullet points, but don’t just repeat the same keywords repeatedly. Use synonyms and related terms as well. For example, if you’re selling a laptop, you might say “powerful processor” in one bullet, “fast Intel i7 chip” in another, and “16GB of quick RAM” in a third. This helps you rank for a wider range of searches.

Write Benefit-Focused Points

Rather than just listing features, focus on the key benefits to the customer. Say how the feature improves their experience or solves a problem. For example, instead of “touchscreen display,” “intuitive 10-point multitouch display lets you navigate with simple finger swipes and taps.” This helps the customer understand the value.

Include Calls to Action

Add urgency and encourage customers to buy now with strong calls to action like “buy now and save 10%” or “only 5 left in stock—order today!” These types of messages motivate shoppers to click the buy button.

Use Eye-Catching Formatting

Make important points stand out using bold text, bullet points, spacing, and numbering. For example:

• Fastest processor in its class: Intel i7 chip and 16GB RAM blaze through tasks • Massive storage: 1TB solid-state drive has plenty of room for photos, movies, music and more

• Stunning graphics: NVIDIA GeForce RTX 2060 graphics card delivers incredibly lifelike visuals for gaming and video editing

The bold text draws attention to each point’s main benefit or feature. The spacing and bullet formatting make each point easy to read.

Check Your Grammar and Spelling in your Amazon bullet points

Careless errors damage your credibility and professionalism. Double check that there are no typos, grammar issues or spelling mistakes in your bullet points before publishing your listing. Even a slight errors can reflect poorly on your business and turn off customers.

With the right techniques, you can create Amazon bullet points that highlight the benefits of your product, motivate customers to buy, and help your listing rank higher in Amazon’s search results. Put these advanced tips into practice and watch your product page become more compelling and conversion-optimized.

Tools and Resources for Amazon Sellers

As an Amazon seller, having the right tools and resources is key to success. Some essentials to have in your toolkit include:

Keyword Research Tool

Choosing the right keywords to optimize your product listings and drive organic traffic. A keyword research tool specifically for Amazon like MerchantWords or Amazon-asin keyword tool allows you to find popular search terms within your niche, see how competitive they are, and get estimates of the search volume. With this data, you can select keywords to drive traffic to your listings.

Product Research Tool

Before launching a new product, you must determine if it will be profitable and in demand. A product research tool such as SellerApp or Profitguru lets you analyze trends, see how competitive a product niche is, find opportunities, and make data-driven decisions about what to sell. They provide monthly sales, revenue, reviews, and seasonality metrics to help you find winning products.

Listing Optimization Tool

Once a product is ready to sell, you must create an optimized listing to drive conversions and sales. A tool like Amazon-Asin listing quality checker can help you write compelling titles, bullet points and descriptions, choose effective images, set competitive prices, and make ongoing improvements to your listings. They analyze what’s working for the top-ranked listings in your category so you can emulate their success.

Feedback and Review Management

Customer feedback and reviews are essential for building social proof and trust in your brand. A tool such as eKomi or Feefo lets you proactively ask buyers to leave reviews and ratings, respond to reviews, report abusive reviews, and gain insights into how to improve your products and services based on customer comments. Monitoring reviews and managing your reputation in one place saves time and helps provide great customer experiences.

Using a combination of tools like these, you’ll have everything you need to research products, optimize listings, drive traffic, get reviews and feedback, and ultimately succeed as an Amazon seller. While the range of options can seem overwhelming, start with the basics and you can always scale up and add more advanced tools as your business grows.

Conclusion

And there you have it – everything you need to know to crush it with Amazon bullet points in 2024. By focusing on the customer, highlighting your product’s benefits, and strategically using power words and formatting, you can write compelling bullet points that convert. Keep testing and optimizing as you learn more about your customers. With practice, you’ll write a bullet point copy that sells itself. 

The post Amazon Bullet Points That Sell: Seller’s Guide for Success appeared first on Amazon-ASIN Blogs - Latest from Amazon Sellers: News, Advice, and Effective Strategies.

This guide will walk you through everything you need to know to get your products into Amazon Fresh stores in 2024. You’ll learn all about the requirements, how to apply, tips for getting accepted, and what to expect once your items are available for 1-2 hour delivery to customers. Whether you sell packaged foods, beverages, supplements, or grocery items, you’ll get the inside scoop on these exciting opportunities to expand your reach and boost revenue. So read on to get the full rundown of selling on Amazon Fresh.

Quick Guide:

• What is Amazon Fresh and how does it work?
• The benefits of using Amazon Fresh for grocery shopping
• Requirements to Selling on Amazon Fresh
• How to sell on Amazon Fresh: A step-by-step guide
• How to become an Amazon Fresh supplier
• Amazon Fresh marketing strategy: Tips for success
• Amazon Fresh Fees, Pricing and Payments for Sellers
• Maximizing sales on Amazon Fresh: Best practices for sellers
• Amazon Fresh store locations and availability
• Conclusion

What is Amazon Fresh and how does it work?

Amazon Fresh is Amazon’s grocery delivery and pickup service. It allows you to shop for groceries and household items on Amazon.com and have them delivered to your doorstep or pick them up from an Amazon Fresh location.

Selection and pricing

Amazon Fresh offers a variety of products including vegetables  and fresh fruits , meat and seafood, dairy, bakery items, packaged groceries, beauty and household essentials. Prices are competitive with most supermarkets. 

Ordering and delivery

You can place an Amazon Fresh order on Amazon.com or using the Amazon Fresh app. Delivery is available in select cities and zip codes. You can choose a delivery window for the same day or schedule up to 7 days in advance.

Pickup

If you prefer picking up your order, select an Amazon Fresh Pickup location near you. Your order will be ready within 2 hours. You just drive to the location, check in using the app and an associate will load your groceries into your car.

Returns and refunds

Amazon Fresh offers free returns on most items. Simply initiate a return on Amazon.com and drop off the items at an Amazon return center or Whole Foods Market store. Returns must be initiated within 30 days of delivery. Perishable goods can only be returned if unopened. You will receive an automatic refund once the return is processed.

With competitive prices, a wide selection, convenient delivery and pickup options, and easy returns, Amazon Fresh is a great option for your grocery needs. 

The benefits of using Amazon Fresh for grocery shopping

Amazon Fresh is Amazon’s grocery delivery and pickup service, available for Prime members in select locations. As an Amazon seller, using Amazon Fresh for your grocery shopping offers several advantages.

Convenience and time savings

With Amazon Fresh, you can shop for groceries from anywhere using the Amazon website. No more trips to crowded grocery stores. Your fresh groceries will be delivered straight to your door or available for pickup at an Amazon pickup location near you. This can save you hours each week that you’d normally spend shopping and waiting in checkout lines.

Competitive prices

Amazon Fresh offers competitive prices on grocery staples as well as gourmet and specialty items. Amazon is able to keep costs low due to their massive purchasing power and efficient supply chain. These savings are passed onto customers. You’ll often find lower prices with Amazon Fresh compared to traditional grocery stores.

High quality fresh produce and ingredients

Despite the convenience, Amazon Fresh doesn’t skimp on freshness or quality. You’ll find high-quality fresh produce, meats, dairy and other perishables. Many items are locally sourced from farms and producers in your area. Strict temperature controls are used during delivery to ensure freshness.

Using Amazon Fresh for your grocery shopping provides an easy, affordable and high-quality solution. With prices and selection rivaling traditional stores and the convenience of delivery or pickup, Amazon Fresh aims to take the hassle out of your grocery routine. For Amazon sellers and customers alike, that’s an opportunity worth exploring.

Requirements to Selling on Amazon Fresh

To sell your products on Amazon Fresh, there are a few requirements you’ll need to meet first. Amazon wants to ensure that only the highest quality perishable goods make it onto their virtual shelves.

Product Freshness

Since Amazon Fresh specializes in delivering fresh groceries and perishable goods, your products need to have a decent shelf life. In general, Amazon looks for products with at least 7 to 14 days of shelf life remaining upon delivery to customers. Some categories like baked goods, dairy, and produce may require even shorter timeframes. Make sure you understand the requirements for your specific product category.

Food Safety Certification

To sell food on Amazon Fresh, your company must have a certification for safe food handling practices. The most common certifications are SQF, BRC, and FSSC22000. These audits ensure your company follows proper sanitation, employee hygiene, and hazard control procedures. If you’re just getting started, SQF Level 2 certification is typically sufficient for small food producers.

Product Labeling

All products sold on Amazon Fresh must have proper labeling that complies with FDA regulations. This includes an ingredients list, net quantity statement, name and address of the manufacturer or distributor, and nutritional information. Perishable products also require “use by” date coding to ensure freshness. Amazon may reject products that do not meet labeling requirements.

Shipping Capabilities

To qualify for Amazon Fresh, you must be able to properly pack and ship perishable goods. This means using insulated packaging, cold packs, and expedited shipping to keep products chilled during transit. Amazon Fresh deliveries also require adult signatures to ensure someone is available to properly receive the shipment. Make sure you understand how to ship perishable goods before applying to the program.

Meeting these requirements may seem daunting, but with some preparation you can position your company to take advantage of the huge opportunity Amazon Fresh offers. Focus on building a quality, food safety-focused operation and you’ll be selling fresh on Amazon in no time.

How to sell on Amazon Fresh: A step-by-step guide

The key to selling successfully on Amazon Fresh is making sure your products meet their strict criteria. Once approved, attracting customers comes down to competitive pricing, high quality, and strong customer service. Here’s how to get started:

Ensure your products qualify

Amazon Fresh only accepts perishable goods with a minimum shelf life of 7 days. They must be properly packaged and labeled for individual sale. Check that your products meet all FDA requirements for food. If you’re producing prepared foods or meals, you’ll need proper permits and licenses.

Create an Amazon seller account

Create an Amazon seller account and sign up for a Professional Selling Plan account to sell on Amazon Fresh. You’ll provide business details, tax information, and product listings. There is a $39.99 monthly subscription fee.

List your products

Enter details like product name, images, price, quantity, and expiration date for each item. Amazon uses this info to determine if your product qualifies for Amazon Fresh and how to properly store and ship it. Competitive pricing is key.

Ship inventory to Amazon

Once your products are listed, ship inventory to Amazon’s warehouses, clearly labeled for “Amazon Fresh”. They handle storing and shipping to customers. Replenish stock as needed to avoid running out of popular products.

Provide great customer service

Even though Amazon handles fulfillment, you’re still responsible for customer service. Respond quickly to questions and concerns and issue refunds or replacements if needed. Build a loyal customer base through high quality products and service.

Optimize and advertise

Run promotions and sales, update listings with enticing product images and descriptions, and bid on advertising to increase visibility. Look for ways to optimize the customer experience.

How to become an Amazon Fresh supplier

Meet the requirements

To become an approved supplier for Amazon Fresh, you’ll need to meet some basic criteria. Your company must have been in business for at least one year and have all proper licenses and permits to sell food products. You’ll also need to pass an initial food safety evaluation. Many suppliers start by selling pre-made meals, snacks, or shelf-stable grocery items.

Apply and get approved

To apply, visit Seller Central and select “Apply to sell in Amazon Fresh”. You’ll have to provide details about your business, products, and food safety practices. The review process takes around 4 to 6 weeks. If approved, you’ll gain access to the Amazon Fresh portal where you can list your products, check sales reports, and manage orders.

Prepare and ship inventory

Make sure you understand Amazon’s labeling, packing, and shipping requirements before sending your first shipment. All products must have scannable UPC codes and proper expiration/use-by dates. Perishable items require temperature-controlled shipping and must be delivered within 1-2 days. It’s best to start with a small shipment in case any issues need to be addressed.

Amazon handles the customer ordering and delivery process. They will purchase your products upfront and handle returns/refunds. You are still responsible for high quality and food safety standards. Continually optimizing your product listings, managing inventory, and providing great customer service will help boost your sales over time.

With some patience and persistence, selling on Amazon Fresh can open your products up to millions of customers across the U.S. and Canada. Pay close attention to trends in grocery ecommerce and make sure your business is well positioned to take advantage of new opportunities.

Amazon Fresh marketing strategy: Tips for success

With Amazon Fresh, you have the opportunity to reach many new customers. However, the competition is fierce. To stand out, focus on these key parts of your marketing strategy:

Optimise your product listings

Create high quality product images. Write detailed but scannable product descriptions highlighting your product’s key benefits and features. Include keywords that your target customers are searching for to rank higher in search results. Offer competitive pricing and discounts to drive more traffic to your listings.

Run sponsored ads

Amazon PPC ads, like Sponsored Products and Sponsored Brands, are a great way to promote your products at the top of Amazon search results and product pages. They boost visibility and traffic to your listings. Set up automatic targeting to reach customers searching for products like yours, or choose specific keywords and products to target for the best results.

Leverage Amazon Vine

The Amazon Vine program gives top products to trusted reviewers in exchange for their honest opinions. Having a high number of positive Vine reviews builds social proof and credibility for your products. If selected to join, take advantage of this opportunity to gain more reviews and increase trust in your brand.

Cross-promote on and off Amazon

Promote your products across all of Amazon’s sites, including AmazonFresh. Also advertise on social media, your own website, email marketing, and anywhere else your audience spends time. Use retargeting to reconnect with people who viewed your products but didn’t buy. Offer promotions and discounts to encourage them to come back and make a purchase.

Provide great customer service

Customer service is key to getting loyal, repeat customers. Respond to questions and concerns quickly and helpfully. Offer fast, free shipping and hassle-free returns. Follow up with customers to make sure they’re satisfied with their purchase. Build personal connections and your customers will keep coming back to buy from you again.

With a strong marketing strategy leveraging all of Amazon’s tools and resources, you’ll gain more visibility, drive more traffic, increase sales and build a loyal customer base for your products on AmazonFresh. Focus on optimizing your product listings, running effective ads, getting more reviews, cross-promoting everywhere, and providing amazing customer service.

Amazon Fresh Fees, Pricing and Payments for Sellers

As an Amazon Fresh seller, you’ll pay fees for various services to sell your products. The good news is that fees for the this program are quite reasonable. Amazon aims to keep fees low so you can focus on growing your business.

Referral Fees

For each item sold, you’ll pay a referral fee, which is a percentage of the total sales price. The exact referral fee depends on the product category. Grocery and gourmet foods typically range from 6-15%. These fees go towards operating Amazon Fresh and compensating Amazon for referring customers to your products.

Pick & Pack Fees

Amazon will handle picking, packing and shipping your orders to customers through the Amazon Fresh service. The pick & pack fee for a typical grocery item is around $0.75-$2 per unit. The exact fee depends on the size and weight of your product. These fees cover the costs of Amazon employees picking and packing your items.

Storage Fees

If you choose to use Fulfillment by Amazon (FBA) to store your inventory in Amazon’s fulfillment centers, you’ll pay monthly storage fees. For standard-size grocery and gourmet food items, you can expect to pay between $0.30 to $2 per cubic foot. The storage fees cover the space your items take up in the fulfillment centers. You’re only charged for the space you actually use.

Shipping Credits

One of the benefits of the Amazon Fresh program is that Amazon handles the shipping for all your orders. However, you will need to pay shipping charges to send your inventory to Amazon’s fulfillment centers. Once your items arrive at the fulfillment centers, Amazon will ship them for free when customers place orders. You’ll receive shipping credits to offset most of the costs of sending your inventory to Amazon.

The key is to factor all these fees into your product pricing to ensure you still make a good profit margin. While the fees may seem complicated, Amazon provides tools to easily calculate what your total fees will be for any product. By keeping fees low and volume high, you’ll find success selling grocery and gourmet foods through Amazon Fresh.

Maximizing sales on Amazon Fresh: Best practices for sellers

Now that Amazon Fresh has expanded to more areas, it’s an ideal time for sellers to tap into this market. Customers tend to buy more groceries and household essentials, so products in these categories typically sell very well. Here are some tips to boost your sales:

Focus on eligible products

Double check that your items qualify for Amazon Fresh before listing them. Grocery, household and pet supply products are good bets. Also, be sure your items have a longer shelf life, as Fresh customers expect items to last.

Optimize your product detail page

Select eye-catching images and write enticing product descriptions to capture customers’ interest. Call out key attributes like organic, natural or eco-friendly. Highlight your brand story and any certifications. These details resonate strongly with Fresh shoppers.

Run promotions and coupons

Offering deals and discounts is key to standing out. Run temporary price reductions, coupons or multi-buy promotions to drive more sales. Time your promotions around holidays for the biggest impact.

Build a loyal customer base

Provide great quality and service to cultivate repeat Fresh customers. Run loyalty programs offering perks for return shoppers. Strong word-of-mouth and reviews from satisfied shoppers will also help you gain more new customers over time.

Analyze your metrics

Closely track your sales, traffic and conversion rates on Fresh to see what’s working and make improvements. Look for opportunities to boost sales during seasonal peaks or expand into new product categories that your customers want. Make data-driven decisions to optimize your Fresh storefront.

Amazon Fresh store locations and availability

Amazon Freshstores are popping up across the U.S. and Canada to provide customers with a physical place to shop for groceries, packaged goods and prepared foods. As an Amazon seller, it’s important to understand where these stores are located and how you can get your products on their shelves.

Currently, there are over 500 stores open for business in major cities across North America, with many more planned to open in the coming years. The stores tend to be concentrated in large metro areas, especially on the West Coast. Some of the cities with the highest number of stores include Seattle, San Francisco, Los Angeles, Chicago and New York.

The good news is, as an Amazon seller, you already have a foot in the door to get your products into these stores. Amazon prioritizes products that are already selling well on their website to feature in stores.

To be considered for, make sure your products meet some basic criteria. They should have professional packaging, be ready for retail display, and have a proven sales record on Amazon.com. Grocery and gourmet food items in particular should have at least 6-12 months of shelf life remaining. You should also be able to ship full case packs for in-store replenishment.

Once in stores, Amazon uses their Just Walk Out technology so customers can grab items and go without waiting in checkout lines. Your products are tracked through cameras and sensors as customers shop, then charged to their Amazon account when they leave the store. This convenience is a big draw for customers, so being featured in-store can significantly boost your sales and visibility.

Conclusion

Well there you have it everything you need to know to get started selling on Amazon Fresh in 2024. By now you should have a solid understanding of the opportunities and challenges of this exciting new sales channel. Just remember that staying informed and flexible will be key as things continue to evolve. Don’t let the rapid changes intimidate you. With the right preparation and persistence, selling on Amazon Freshstore could take your ecommerce business to the next level this year. 

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